호텔 기업의 경영성과가 조직유효성, 고객지향성에 미치는 영향 - 보상제도의 조절효과를 중심으로 -
The Influences of the Management Performance of a Hotel Corporation on the Organizational Effectiveness and the Customer Orientation - Centered on the adjustment effect of the compensation system -
In this study, the causal relationship between the management performance, organizational effectiveness and customer orientation of the hotel company was identified, and the adjustment effect through the compensation system was analyzed, and both the research theory 1, 2 and 3 were adopted. As a result, firstly, from the perspective of a hotel company, organizational support for its employees should be ensured, and second, from the perspective of a hotel company's owners, it should be recognized that the proper compensation system for the organization has a positive effect on organizational effectiveness. Third, from the perspective of a company, it will be necessary to strengthen customer-oriented services through proper support from the organization and internal marketing first rather than making management performance a priority corporate goal.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 경영성과 2. 보상제도 3. 조직유효성 4. 고객지향성 Ⅲ. 연구설계 1. 연구모형 2. 가설의 설정 3. 변수의 조작적 정의 Ⅳ. 실증분석 1. 표본의 특성 2. 신뢰성과 타당성 검증 3. 가설의 검증 Ⅴ. 결론 참고문헌
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.