Earticle

초록

영어

The purpose of this study was to empirically verify the effect of festival quality (festival promotion, festival contents, festival facilities) and festival value on festival effectiveness for visitors participating in local festivals through a path model. In particular, it was analyzed whether festival value is a factor that mediates the effect of festival quality on festival effectiveness. For this study, visitors were analyzed by dividing them into local residents and foreigners. As a result, all the paths of the foreigners were significant, but festival contents and festival facilities paths of the local residents only influenced festival effectiveness through the mediating effect of festival value. This suggests that festival quality should be developed and supplemented so that the unique culture and characteristic values of the region can be recognized in order to effectively improve the quality of life of local residents, and promote the local culture and local economy. In addition, the recognition of festival values was an important mediator for both locals and foreigners, and the festival contents and the festival facilities were the main factors to recognize festival values.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 축제품질
2. 축제가치
3. 축제효과성의 영향 요인
Ⅲ. 연구설계
1. 연구대상 및 자료수집방법
2. 연구변수의 조작적 정의
3. 분석방법
4. 연구모델
Ⅳ. 성과분석
1. 연구변수의 타당성과 적합도
2. 연구대상의 일반적 현황
3. 전체 표본에 대한 경로분석 결과
4. 지역주민과 외지인에 대한 경로분석 결과
Ⅴ. 결론
참고문헌

키워드

저자

• 함승현 [ Sunghyun Ham | 한림대학교 경영학과 박사과정 ]
• 정득 [ Deuk Jung | 창솔감리교회 목사, 한림대학교 융합인재학부 객원교수 ]
• 이종석 [ Jongseok Lee | 한림대학교 융합인재학부 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338