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소비성향에 따른 호텔 선택속성의 차이연구
A Study on the Differences of Hotel Selection Attributes According to Consumption Propensity
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- 발행기관
- 관광경영학회 바로가기
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- 간행물
- 관광경영연구 바로가기
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- 통권
- 제24권 제3호 통권 96호 (2020.05)바로가기
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- 페이지
- pp.705-723
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- 저자
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- 언어
- 한국어(KOR)
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- URL
- https://www.earticle.net/Article/A375960
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5,400원
원문정보
초록
- 영어
- This study carried out empirical analysis centering on hypothesis setting to verify the difference of hotel selection attribute factors according to the types of consumer’s consumption propensity. we conducted an empirical analysis of customers aged over 19 who have visited hotels located in Seoul and Gyeonggi Province for the past three years. The survey was conducted from August 1 to September 30, 2019 by pre-trained researchers. A total of 320 questionnaires were distributed, 287 questionnaires were finally used except 33 unsuitable or inconsistent questionnaires. As a result of the analysis, there was a statistically significant difference in the hotel selection attribute factors among the clusters of consumption propensity. Finally, The hypothesis presented based on previous studies was adopted, and the implications were suggested. Firstly, hotels are thought to be useful for improving performance if they strategically utilize excellent accessibility, thoroughly safety and security along with good location. In addition, it is necessary to establish a suitable royalty program for ostentatious consumption pursuing group and provide services that are well-treated from the customer’s perspective. Secondly, The saving pursuing group can be seen as visiting the hotel in anticipation of friendly services and relatively cheap food, so instead of sticking to the same atmosphere, it is necessary to change the hotel‘s decoration and employee uniforms, employee training, diversification of discount policies, and menu changes that can provide new and fresh images to customers. Finally, the planned purchase pursuing group is more likely to be dissatisfied if the expected or better services are not provided by analyzing and using facilities and services as well as prices in advance. Accordingly, hotels should make effort to plan steady products and services.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 소비성향
2. 선택속성
Ⅲ. 연구방법
1. 연구가설 설정
2. 표본 및 자료수집
3. 통계처리 방법
Ⅳ. 실증분석
1. 조사표본의 일반적 특성
2. 측정변수의 신뢰성 및 타당성 검증
3. 소비성향에 대한 군집분석
4. 가설검증
Ⅴ. 결론
참고문헌
키워드
Consumption Propensity Hotel Selection Attribute Difference Study.저자
간행물 정보
발행기관
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- 발행기관명
- 관광경영학회 [Tourism Management Research Organization]
- 설립연도
- 1997
- 분야
- 사회과학>관광학
- 소개
- 관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.
간행물
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- 간행물명
- 관광경영연구 [Journal of Tourism Management Research]
- 간기
- 연7회
- pISSN
- 2092-528X
- 수록기간
- 1997~2021
- 십진분류
- KDC 326 DDC 338
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