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감성리더십이 조직 신뢰에 미치는 영향 : 회복탄력성의 매개효과를 중심으로
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.667-691
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6,300원
As the changes in the business environment and organization deepen, it is becoming more important to manage the psychological feelings and emotions of the members of the organization. Therefore, the emotions and emotions felt by members are highlighted as new resources that create organizational performance, and how to utilize them is a very important factor in organizational competitiveness. The purpose of this study was to examine whether emotional leadership affects organizational trust and to verify the self-efficacy of positive psychological capital with parameters. As a result of the analysis, all the factors of each emotional leadership were analyzed to have a positive effect on organizational trust. This means that if a leader understands his or her own inner self, cares about the emotions and needs of the members, and naturally builds relationships with the members of the organization to increase the ability to enhance the emotional capacity of the organization, he or she can increase the organizational trust that can be defined as a factor that can increase the intrinsic value of the organization. This is because prior research shows that organizations with well-established trust have positive effects such as maintaining competitive advantage, improving organizational learning, and increasing knowledge sharing. It can also have a positive impact on the organization's interests and stability by understanding that the entity's sustained growth is maintained based on the trust of the organization, its leaders and its members. It was also confirmed that resilience positively mediated. The fact that this important resilience has a meaningful intermediary effect between emotional leadership and organizational trust suggests that efforts to improve resilience are needed.
항공서비스 전공의 대학생들의 내재적 직업가치관이 전공만족도, 학습동기와 직업탐색행동에 미치는 영향
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.693-712
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5,500원
This study tries to understand the Internal Professional Value of University Students majoring in Air Service on Major Satisfaction, Learning Motives and Occupational Exploration Behavior. The study method was to conduct a online survey research targeting University Students majoring in Air Service. The empirical survey was conducted between Jun 12 and Jun 25, 2020, and 221 valid questionnaires were analyzed. Data analysis was conducted using SPSS 18.0 and AMOS 23.0, and the hypothesis was tested through structural equation modeling. The results of the study are summarized as follows. First, Internal Professional Value positively influenced Major Satisfaction accordingly. Second, Professional Value positively influenced Learning Motives. Third, Major Satisfaction positively influenced Learning Motives. Forth, Major Satisfaction not influenced Occupational Exploration Behavior. Fifth, Learning Motives positively influenced Occupational Exploration Behavior. The findings has significant implications for Professional Value, Major Satisfaction, Learning Motives, Occupational Exploration Behavior and academic researchers. This research has several implications such as importance of Professional Value, Major Satisfaction and Learning Motives should be preceded in order to strengthen Occupational Exploration Behavior.
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.713-735
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6,000원
In terms of development of the tourism industry, interest in fair tourism, a new paradigm of tourism, has been spreading around the UNWTO. Early research on fair tourism began with the activation of local economy, sharing of local culture, and eco-friendliness. At present, it is reinterpreted and used in various meanings of sustainable tourism or responsible tourism, which is the relation between equality of tourists and residents of local communities and tourist sites, and economic, socio-cultural and environmental aspects. This study proved that tourism itself has educational and ethical aspects, and that if tourist experiences and recognizes fair tourism, psychological capital, which is a psychological aspect of tourism, will lead to regional competitiveness. In other words, regional competitiveness means that if tourists felt psychological capital in tourism activities, they affected the quality of life, economic power, and openness to the area where I live. On the other hand, this correct and equitable fair tourism proved to be necessary between the tourism of subjects, objects and media. These findings suggest that the relationship between fair tourism and local competitiveness can be highlighted as a new paradigm centered on psychological capital.
20대 소비자의 편의점 도시락 상품의 외재적 속성이 재 구매의도에 미치는 영향 : 관여도의 매개효과
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.737-757
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5,700원
Consumers in their 20s tend to evaluate and select products based on extrinsic attributes or information rather than uncertain physical attributes. Therefore, the purpose of this study is to clarify the relationship between brand awareness, perceived price, and external attributes of package design on involvement and repurchase intention. We intend to investigate the effect on repurchase intention by putting involvement as a parameter. A survey was conducted for 25 days from July 1, 2019 to July 25, 2019, and 240 copies were distributed to consumers in their 20s who purchased lunch boxes at convenience stores in Seoul and Gyeonggi-do. However, a total of 229 samples were coded except for 11 copies, which the researcher found statistically difficult to use. SPSS 23.0 was used as an analysis method to validate the hypothesis through frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis. Hypothesis 1, brand awareness and perceived price had a positive effect on involvement. Hypothesis 2, brand awareness, perceived price, and package design had a positive effect on repurchase intention. Hypothesis 4, brand awareness and perceived price positively influenced the involvement partly in the relationship of repurchase intention. In conclusion, according to the needs and value interests of consumers, consumers can positively recognize the brand of a particular lunch box product within a range of acceptable prices and recommend it to neighbors to increase their revisit.
호텔과 종사원 간의 관계유대가 개인-직업 적합성과 혁신행동에 미치는 영향 : 개인-직업 적합성의 매개효과
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.759-781
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6,000원
The purpose of this study aimed to explore 1) the relationships between relationship bonds and hotel employee’s perception of person-job fit 2) the relationship between relationship bonds and innovative behavior 3) the relationship between hotel employee’s perception of person-job fit and innovative behavior 4) mediating effect of hotel employee’s perception of person-job fit. To achieve these purposes, questionnaire was developed based on previous study and data were collected by hotel employees. In total, 340 questionnaires were distributed and 304 valid and complete questionnaires were collected for empirical data analysis. SPSS frequency analysis was used to understand demographic properties and factorial analysis and reliability analysis was used to verify reliability of the variables. Also, regression analysis was used to verify the hypothesis. The results of the study are as follows; First, the results of this study shows that relationship bonds has a positive effect on the hotel employee’s perception of person-job fit and innovative behavior. Second, hotel employee’s perception of person-job has a positive effect on the innovative behavior. Third, it has been found that the hotel employee’s perception of person-job mediating effects between relationship bonds and innovative behavior.
키즈카페의 서비스품질이 서비스가치와 충성도에 미치는 영향
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.783-802
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5,500원
The purpose of this study is to identify the structural causal relationship between kids café’s service quality, service value, and loyalty. To conduct an empirical analysis, this study used a survey method. The main survey distributed 405 questionnaires and 405 of them were collected. Then, 376 of them were used on the empirical analysis after excluding the incomplete and unfaithfully filled out questionnaires. For empirical analysis, this study used AMOS 18.0 and SPSS 18.0. After conducting frequency analysis, exploratory factor analysis, reliability analysis, and confirmatory factor analysis, this study verified the research hypothesis by using the structural equation model analysis. The results for hypotheses testing on constructs used in this study are as follows. First, hypothesis 1 on “Service quality would have a positive influence on service value” was adopted. Second, hypothesis 2 on “Service quality would have a positive influence on loyalty” was adopted. Third, hypothesis 3 on “Service value would have a positive influence on loyalty” was adopted. Fourth, hypothesis 4 on “Service quality mediated by service value would have a positive influence on loyalty” was adopted. In integrating the theoretical implication and practical implication from the results, the key implications are as follows. This study verified the necessity to identify the structural influencing relationship between service quality, service value, and loyalty through preceding researches. These results suggest theoretical and practical implications for behavior theory on consumer and marketing strategy for kids culture and kids industry.
대학교의 교육서비스품질이 유학생의 자아존중감, 전공만족, 충성도에 미치는 영향
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.803-827
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6,300원
The current education market has rapidly reduced the number of students admitted to high school from high school due to various problems in Korea. Due to the influx of foreign education market, the supply and demand of education has not been able to balance supply and demand, and this has changed from a supply-oriented market to a market centered on demand. Self-esteem and major satisfaction can be major variables affecting the loyalty of major students. Therefore, it is necessary to identify and improve key variables that can be developed and changed to improve the quality of education service, self-esteem, major satisfaction, and loyalty of international students. For the demonstration of this study, international students attending three schools in Jeollabuk-do (Jeonju University, Wondae University, Woosuk University), which are judged to have similar school size, external evaluation level, and admissions procedure for new students It was selected as a study subject. From March 15 to April 30, 2020, a questionnaire was conducted using the convenience sampling method through the international student community due to Corona 19, and a total of 230 copies of the questionnaire were distributed, excluding 20 copies that could not be used as analytical data. 210 parts were used as data for analysis of the results. The results of this study are as follows. First, in order to understand the degree of influence of educational service quality on the self-esteem of international students, factors of education service quality were analyzed and regression analysis was conducted. As a result, all factors of educational service quality were responsive, confident, reliable, and empathetic. It was found that there was no significant effect on self-esteem. Second, in order to understand the degree of impact of educational service quality on major satisfaction, a factor analysis of each item of educational service quality was conducted to perform regression analysis. As a result, all factors of educational service quality responsiveness, confidence, reliability, and empathy were satisfied. It appeared to have a significant effect on. Third, in order to understand the degree of the impact of educational service quality on loyalty, a regression analysis was performed by analyzing each item of educational service quality. As a result, it was found that only factor response and reliability of educational service quality affect loyalty (preference). Fourth, as a result of conducting a regression analysis by analyzing each item of education service quality in order to understand the degree of the impact of education service quality on loyalty, all factors of education service quality are responsiveness, reliability, reliability, and empathy. Fifth, in order to understand the degree of self-esteem affecting major satisfaction, it was found that the factors of self-esteem were analyzed and regression analysis was performed, indicating that the major satisfaction was not significant. Sixth, in order to understand the degree of the effect of self-esteem on loyalty, a regression analysis was performed by analyzing the factors of self-esteem, and the results showed a significant result only in the preference of loyalty.
관광업무 담당 공무원의 전문성이 직무만족에 미치는 영향 : 임파워먼트의 매개효과를 중심으로
관광경영학회 관광경영연구 제24권 제4호 통권 97호 2020.07 pp.829-848
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5,500원
This study was conducted for 10 days from May 16 to 25, 2020 for public officials in charge of tourism in the wide-area and local governments, and the purpose of this study was explained by e-mail through a total questionnaire 250 public official system. It was collected by e-mail and mail as a self-filled questionnaire method in which officials fill out the questionnaire directly. The results of this study are as follows. First, in order to grasp the degree of impact of professionalism on job performance on the job performance, regression analysis was performed by analyzing each item of expertise. Showed. Second, as a result of regression analysis by analyzing each item of expertise in order to understand the degree of the impact of the professionalism of civil servants on empowerment, empowerment (self-determinism) has a significant effect on professionalism, problem-solving ability, and professionalism. It appears, but it doesn't seem to pay attention to the value. Third, as a result of regression analysis by analyzing each item of expertise in order to grasp the degree of impact on the empowerment of civil servants, empowerment (competency) also showed a significant effect on all factors except value, such as autonomy. Fourth, as a result of performing regression analysis by analyzing each item of expertise to determine the degree of impact on the empowerment of civil servants, empowerment (meaningfulness) represents a significant influence on problem solving ability, professionalism, and value of professionalism. appear. Fifth, it can be seen that empowerment has a positive mediating role in relation to empowerment.
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