In terms of development of the tourism industry, interest in fair tourism, a new paradigm of tourism, has been spreading around the UNWTO. Early research on fair tourism began with the activation of local economy, sharing of local culture, and eco-friendliness. At present, it is reinterpreted and used in various meanings of sustainable tourism or responsible tourism, which is the relation between equality of tourists and residents of local communities and tourist sites, and economic, socio-cultural and environmental aspects. This study proved that tourism itself has educational and ethical aspects, and that if tourist experiences and recognizes fair tourism, psychological capital, which is a psychological aspect of tourism, will lead to regional competitiveness. In other words, regional competitiveness means that if tourists felt psychological capital in tourism activities, they affected the quality of life, economic power, and openness to the area where I live. On the other hand, this correct and equitable fair tourism proved to be necessary between the tourism of subjects, objects and media. These findings suggest that the relationship between fair tourism and local competitiveness can be highlighted as a new paradigm centered on psychological capital.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 고찰 1. 공정성관광 2. 긍정심리자본 3. 지역가치경쟁력 Ⅲ. 연구설계 1. 자료의 수집과 분석 2. 변수의 조작적 정의 3. 연구모형과 가설설정 4. 설문지구성 Ⅳ. 성과분석 1. 표본의 일반적인 특성 2. 신뢰성과 타당성 검증 3. 기술통계 및 상관관계 분석 4. 연구가설 검증 Ⅴ. 결론 참고문헌
키워드
Fair TourismPsychological CapitalsRegional Value CompetitivenessTourism industry.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.