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The study is to investigate the effect of financial ratio index of hospitality industry on NCSI. In other words, it presents financial indicators that need management to improve customer satisfaction. First, as a result of classification into five categories for hospitality industry companies, there are differences according to the scale and industry of each company. However, hospitality industry company indicators are good status in that they have positive(+) values, excluding net income to stockholders’equity and operating sales to working capital ratio. Second, 9 index of the 24 financial ratios were statistically significant. The impact indicators are the margins associated with sales, the items necessary for efficient utilization of assets, and the indicators of the company's ability to pay in the short term and dependency on others. The management of such financial ratios can be maintained as an ongoing company and can further enhance customer satisfaction.

The purpose of this study was to explore the effects of quality attributes of a hotel company's SNS(social network system) on hotel image, preference and purchase decision. To accomplish the purpose, the data were collected by customers who visited hotels located in the area of Seoul, Korea from September 21 to 23, 2017. To analyze the data, several statistic tests, such as descriptive analysis, exploratory factor analysis, reliability test, liner regression, multi-variate analysis, and moderate multiple regression, were used. This study confirmed that the quality attributes of SNS have a significant effect on hotel image, preference, and purchase decision. The hotel image of consumers significantly influenced on preference of a hotel, and the higher the preference of a hotel, the more consumers decide to purchase. The result also revealed there is a difference between user and non-users in the relationship among main variables(e.g., the quality attributes of SNS, hotel image, preference, and purchase decision) of the study. These findings suggest that various types of targeting can be applied to develop the SNS of a hotel to provide information of hotel products to the SNS user group. Also, these items(e.g., ease of use, perceived enjoyment, and reliability of information) should be considered intensively when hotel marketers and experts develop a marketing strategy to maximize the advertising effects through the SNS.

This study explores and examines how different residents' evaluation and the official evaluation report conducted by the donor on CBT type of tourism ODA project named "Community Tourism Training Exchange Project(CTTEP)" in Sapa, Vietnam. According to comparative analysis, the donor acknowledged that CTTEP reinforced personal capacity of the residents while the residents dissatisfied with some sub-programs whereas the donor assessed them at successful. In sprite of dissatisfaction, the residents strongly agreed with additional or new tourism ODA projects because of significant improvement of personal capacity and their community. The result of the study implies followed three suggestions ; the importance of meticulous preliminary research on attributes of recipient communities, participation of the residents in the whole process and a objective assessment of tourism ODA projects.

The purpose of this study was to identify the effect of service quality components such as trust, care, image, hospital environment perceived by medical tourists on the components of customer loyalty, revisit intention and recommendation intentions, via customer satisfaction. In order to achieve the purpose of this study we conducted the survey focused on the medical tourists from China who had used the medical institutions in Korea as medical tourist. To figure out the structural relationship among the variables for this study, a structural equation model was performed with a total o f 321 sample data. The findings of this study suggested that first, core service of hospital is most important to medical tourist who wanted to take medical care as primary purpose of their medical travel. Second, customer satisfaction had significantly positive effects on the components of customer loyalty which are revisit intention and recommendation intention to others. Finally, this study provides theoretical and managerial implications of findings and suggests directions of future research.

According to the research purpose that says that, through the information braggies through the SNS in the process of the tourist attraction behavior, the tourists will have the direct influences on the level of the satisfaction and the intention to revisit regarding the tourist attraction, which becomes the object, and that such an information braggies of a tourist will have the influence on the lifestyle that is based on the personal values, through the samples of the 397 tourists who had one or more tourism experiences within the recent 1 year and who had experienced one or more information braggies, the relation verifications had been carried out, and the suggestions were arrived at. Firstly, among the motivations for the SNS information braggies, the fame and the self-expression had acted strongly on the overall satisfaction regarding the tourist attraction, and the interaction and the self-expression had acted strongly on the intention to revisit. Secondly, regarding the main lifestyle tendencies that cause the motivation for the SNS information braggies, they were the factors of the society orientation and the leisure orientation. Especially, it was confirmed that the society orientation had acted on the external motivations, including the fame, the self-expressions, etc., and that the leisure orientation had acted on the internal motivations, including the self-expression, the feeling of ego efficacy, etc. The last fact is that, regarding the information braggies through the SNS, in relation to the satisfaction at the tourist attraction, the influence on the intention to revisit is stronger than the influence on the overall satisfaction.

The purpose of this study was to provide basic data to develop management strategies for sustainable development of airlines after identifying differences in selected attributes between the customer's selection attributes and the type. Air travel experience groups have been recently sampled on air travelers. The survey period was 650 questionnaires were distributed over a total of 30 days from September 1, 2018 and 581 (Efficacy 89.4%) were used for empirical analyses. Statistical analysis was performed using statistical package SPSS 23.0, with frequency analysis, difference analysis (Kaiseq), and decision tree analysis. The empirical analysis provides the following implications. First, it is important to note that there is a difference between the FSC and the LCC depending on the characteristics of the customers using the airlines, and to collect and utilize Big Data such as customer service performance, timing, region, and expected service. Second, since the most important choice for Airline customers to select Airline is the safety of the flight and the optional attributes considered are derived from the economic price (discount), the FSC and the LCC should develop a suitable management strategy using their management resources as much as possible.

This study constructed menu quality, restaurant environment, convenience and service quality as a concept of physical environment of Chinese food franchise restaurant. The relationship between empirical value and emotional response and behavioral intention was analyzed by mediation factor. Based on the results of the analysis, we proposed efficient management of Chinese restaurant franchise restaurant. From march 1 to march 30, 2018, the data was collected. Total 400 copies of questionnaires were distributed, 356 copies of them were collected, and 340 copies excluding 16 which were faithlessly responded were used to analyze as effective samples. The results of hypothesis verification are as follows. First, menu quality, restaurant environment, convenience were found to have significant influence on experience value. However, service quality did not significantly affect the value of experience. Second, menu quality, convenience, and service quality have a significant effect on emotional response. However, the restaurant environment did not affect the emotional response significantly. Third, menu quality, convenience, and service quality have a significant effect on behavioral intention, but restaurant environment does not have significant effect on behavioral intention. Finally, the emotional response has a significant effect on the behavioral intention. However, experiential value did not significantly affect the behavioral intention. Therefore, based on analysis results, it suggested useful implication to Chinese restaurant franchise restaurant.

The purpose of this study is assessment of the implications of the development of regional festivals and resident participation through empirical analysis of how the servicescape of festivals felt by residents and the impact of influence created by the Gochang Moyang Festival affect satisfaction and behavioral intent. To conduct this study, questionnaires were distributed to residents who visited the Gochang Moyang Festival and the researchers facilitated the 240 questionnaires used in the study; the SPSS.20.0 program was utilized in the analysis. The following is a summary of this study's outcome. First, among the factors of the festival servicescape, information, arrangement, structure, experimentation, and music were found to have a significant influence on satisfaction. Second, among the factors of the festival's impact, economic, environmental, and socio-cultural effects were shown to affect resident satisfaction with festivals. Third, the festival's servicescape and impact of influence tended to influence the behavioral intent of residents. And fourth, the level of resident satisfaction apparently had a positive effect on behavioral intent.

Nowadays, most of medical tourism destinations in Asia provide a certain level of medical service that meets the global standard. Then, what factor can be differentiated in order to distinguish Korea from other medical tourism country? This study is to examine whether preference attribute of medical tourism, psychological distance and Hallyu preference influence medical tourism intention. In order to conduct the analysis, the total 315 samples were collected mainly in the Northeast region of China. To minimize sampling error, this study employed a sequential decision-making process for global medical tourism intention, and then the total of 262 samples were used for the final analysis. The result implies that preference attributes of medical tourism influence on medical tourism intention except medical economy factor. Also, psychological distance and Hallyu preference influence on medical tourism intention. Our findings offer both theoretical and practical implications for medical tourism industry in Korea.

Organizations that are able to achieve organizational consistency and adaptability can improve their organizational commitment through organizational culture that induces innovation behaviors. The higher the level of organizational commitment, the higher the level of effort for organizational growth. This study is an empirical study on the effect of organizational ambidexterity on organizational commitment of hotel, travel agency, and hospital staff in Korea. First, the influence of organizational ambidexterity on organizational commitment was partially adopted. Second, the influence of organizational ambidexterity on organizational culture was partially adopted. Third, the influence of organizational culture on organizational commitment was partially adopted. Fourth, the mediating effect of organizational culture on organizational ambidexterity and organizational commitment was partially adopted. This study revealed the mediating effect of organizational culture in the relationship between organizational ambidexterity and organizational commitment. Therefore, it suggests that hierarchical culture should be avoided in order to establish organizational ambivalence that induces innovation behavior.

The purpose of this study is to analyze between food-related lifestyle, menu’s selection attributes and behavior intention. Among the non-probability sampling method, this study used convenient sampling method and distributed Google online survey questionnaires. The questionnaires were collected until August 8, 2018 and this study used 307 questionnaires on the statistics after excluding the questionnaire that cannot be used on the statistics. In this study, the sub-factors composing the food-related lifestyle were composed of health orientation, safety orientation, and convenience orientation. Also, menu's selection attributes was composed of nutrition, cooking method, and materials while behavior intention was set as the single factor. The study result showed that the health orientation had positive (+) influence on nutrition, cooking method. Also, in this study, the safety orientation had positive (+) influence on cooking method and material. On the other hand, convenience orientation had negative (-) influence on the cooking method. In this study, the menu's selection attributes’s sub-factors including nutrition, cooking method, and material had positive (+) influence on the behavior intention. Such result contributes on establishing marketing strategy for food service businesses and suggests implications on generalization of behavioral theory.

The aims of the study were to festival service quality factors enhancing participants satisfaction, examine the impact of satisfaction on behavioral intention, and test the moderating function of the participants visiting motivation in the relationship between festival service quality and satisfaction. The conceptual model was designed based on the existing literature and the model was empirically tested. For the empirical study, the questionnaires were distributed festival visitors and the data collected from 315 visitors was analyzed using SPSS 18.0. The results of the study are as follows. First, factors related to festival quality of service showed positive influence on satisfaction. In particular, reliability of the service quality was found to have the greatest impact on the satisfaction. Second, the satisfaction of the festival participants showed a positive influence on their behavior. Third, the assumption that participation motivation will have an adjustment in the relationship between festive service quality and satisfaction was rejected. Since this is a unique theme for each local festival, the major target markets were different and the adjustment variables for family harmony and desolation were not affected. The limitations of this study were that it did not reflect the characteristics of each festival by setting up a sample of the festival experience without specifying a particular festival. Future studies should clarify variables of participation in the festival and cluster them by festival type to examine the adjustment effects.