Earticle

초록

영어

This study constructed menu quality, restaurant environment, convenience and service quality as a concept of physical environment of Chinese food franchise restaurant. The relationship between empirical value and emotional response and behavioral intention was analyzed by mediation factor. Based on the results of the analysis, we proposed efficient management of Chinese restaurant franchise restaurant. From march 1 to march 30, 2018, the data was collected. Total 400 copies of questionnaires were distributed, 356 copies of them were collected, and 340 copies excluding 16 which were faithlessly responded were used to analyze as effective samples. The results of hypothesis verification are as follows. First, menu quality, restaurant environment, convenience were found to have significant influence on experience value. However, service quality did not significantly affect the value of experience. Second, menu quality, convenience, and service quality have a significant effect on emotional response. However, the restaurant environment did not affect the emotional response significantly. Third, menu quality, convenience, and service quality have a significant effect on behavioral intention, but restaurant environment does not have significant effect on behavioral intention. Finally, the emotional response has a significant effect on the behavioral intention. However, experiential value did not significantly affect the behavioral intention. Therefore, based on analysis results, it suggested useful implication to Chinese restaurant franchise restaurant.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 물리적 환경
2. 경험가치
3. 감정반응
4. 행동의도
Ⅲ. 연구설계
1. 연구 모형과 가설설정
2. 변수의 조작적 정의
3. 조사 설계
Ⅳ. 분석결과
1. 표본의 일반적 특성
2. 측정모형
4. 가설의 검증
Ⅴ. 결론
참고문헌

키워드

저자

• 채선영 [ Sunyoung Chea | 가천대학교 관광경영학과 박사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338