Earticle

초록

영어

The purpose of this study was to provide basic data to develop management strategies for sustainable development of airlines after identifying differences in selected attributes between the customer's selection attributes and the type. Air travel experience groups have been recently sampled on air travelers. The survey period was 650 questionnaires were distributed over a total of 30 days from September 1, 2018 and 581 (Efficacy 89.4%) were used for empirical analyses. Statistical analysis was performed using statistical package SPSS 23.0, with frequency analysis, difference analysis (Kaiseq), and decision tree analysis. The empirical analysis provides the following implications. First, it is important to note that there is a difference between the FSC and the LCC depending on the characteristics of the customers using the airlines, and to collect and utilize Big Data such as customer service performance, timing, region, and expected service. Second, since the most important choice for Airline customers to select Airline is the safety of the flight and the optional attributes considered are derived from the economic price (discount), the FSC and the LCC should develop a suitable management strategy using their management resources as much as possible.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 항공사 선택속성
2. 의사결정나무분석
Ⅲ. 연구설계
1. 연구모형 및 가설
2. 실증조사 설계
Ⅳ. 분석결과
1. 표본의 인구통계학적 특성
2. 가설검정
Ⅴ. 결론
참고문헌

키워드

저자

• 양정미 [ Jungmi Yang | 극동대학교 항공운항서비스학과 부교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338