Earticle

Food is working as a charming factor that attracts tourists to the tourism destination. However, it would be necessary to cope with changes in tourism market by the Corona 19. Thus, the main objective of this study is to examine the effects of perceived risk on food image and behavioral intention in food tourism, and also the mediating roles of food image in the influence relationship between perceived risk and behavioral intention. For about six weeks from July 1st 2020 to August 9th 2020, a survey was conducted targeting potential tourists who were residing in Seoul and Gyeonggi-do and planning the food tourism to Jeju, and total 331 questionnaires of 350 collected questionnaires were used for the final analysis. In the results of the analysis, the perceived risk had negative(-) effects on food image and behavioral intention while the food image also had negative(-) effects on behavioral intention. The results of this study showed that the tendency to visit would be decreased when the negative food image was perceived by tourists. And the food image played the partial mediating roles in the influence relationship between perceive risk and behavioral intention. In order to be beneficial to both tourism and food service industry, the tourists should be attracted by giving psychologically-safe images in the every aspect of food, experience, and facilities. This study might provide important suggestions to the future researches in the aspect of suggesting the implications on the possibility to overcome the market economy by verifying the importance of securing the stability of domestic travel at this point in time.

In this research takes employees in Chinese hotels as subjects to verify the relationship organizational citizenship behavior and job performance, and moderating effect of emotional intelligence in the effects of organizational citizenship behavior on job performance. The results of empirical analysis are as follows: Firstly, according to the results which verify the effects of organizational citizenship behavior on job performance, organizational citizenship behavior has positive (+) effects on job performance. The reason lies in the fact that employees with higher organizational citizenship behavior devote every effort to their businesses. Therefore, human resource manager within the hotels should strengthen internal marketing and carry out training courses that can inculcate organizational citizenship behavior consciousness into employees. Secondly, according to the results which verify the moderating effect of emotional intelligence in the relationship between organizational citizenship behavior and job performance, only understanding ego emotion and emotion utilization in the emotional intelligence can moderate the relationship between organizational citizenship behavior and job performance, while understanding others’ emotion, emotion moderation and emotion recovery cannot moderate this kind of relationship. Therefore, it is necessary to develop various procedures and carry out training support to understand positive psychological procedures and ego emotion better and utilize emotions positively through culturing positive thinking mode.

The purpose of this study was to examine the impact of auto camping motivations on their perceived value and quality of life. To measure the perceived value, two main components were selected based on extensive literature review: hedonic value and utilitarian value. Data were collected from auto camping club, restricting to people who experienced auto camping within one year. Total 215 surveys were collected and 205 were analyzed in this study. The motivations of auto camping were positive significant impact hedonic and utilitarian value. The quality of life was influenced by both hedonic and utilitarian value. However, the quality of life was effected more by hedonic value rather than utilitarian value. Among the motivations of auto camping, escape from everyday life was the most influential component to the quality of life. There had been few previous studies regarding auto camping from the aspect of suppliers that analyzed economic effect, camping site selection attributes, and intention of revisiting. However, this study is meaningful in that it discovered perceived value and quality of life from the aspect of the user.

The purpose of this study is to investigate the influence of cultural and artistic tourism experiences on brand equity, attitude and loyalty. This is because it is possible to promote and market culture and art tourism in Jeollabuk-do and to seek ways to expand tourist attraction, and to enhance the image of culture and art tourism and Jeollabuk-do. First, in order to understand the effect of cultural and artistic tourism experience on brand assets (images), a regression analysis was conducted by analyzing each item of culture and arts tourism. It was found to have a significant effect on (image). Second, in order to understand the influence of cultural art tourism experience on brand assets (cognition), a regression analysis was conducted by analyzing each item of culture and art tourism. As a result, it was found that entertainment, educational, and deviant factors had a significant influence among the factors of cultural art tourism experience, and education seemed to be the most affected. Third, a regression analysis was conducted by analyzing each item of culture and art tourism to understand the effect of cultural art tourism experience on brand assets (perceptual quality). As a result, it was found that entertainment, educational, deviant, and psychological factors all had a significant influence among the factors of cultural art tourism experience. Fourth, in order to understand the influence of cultural and artistic tourism experiences on attitudes, a regression analysis was conducted by analyzing each item of culture and arts tourism. As a result, it was found that entertainment, educational, and psychological factors among the factors of cultural art tourism experience had a significant effect, but the deviant factor did not have a significant effect. Fifth, in order to understand the influence of cultural and artistic tourism experiences on loyalty, a regression analysis was conducted by analyzing each item of culture and arts tourism. As a result, it was found that educational and psychological factors had a significant influence among the factors of cultural art tourism experience, but entertainment and deviant factors did not have a significant effect. Sixth, in order to understand the influence of brand equity on attitudes, regression analysis was conducted by analyzing each item of brand equity. As a result, among the factors of brand equity, image, perception, and perceived quality all had a significant effect, while entertainment and deviant factors did not have a significant effect.

Little empirical research has examined exhibition service quality, totally including convention centers and exhibition service companies as well as organizers and participating companies throughout various exhibitions. Therefore, this study analyzed the impact of exhibition service quality on visitor's satisfaction and the future behavior of the exhibition, and also examined the effect on satisfaction according to the level of involvement in participants. The survey was conducted through an online survey of 278 residents in the Seoul metropolitan area(including Incheon, Gyeonggi) for a month in June, 2020 by Google Form. As a result of the survey and analysis, four factors in quality of exhibition services: information and human services, physical services, exhibition contents, and facility convenience services have significant positive(+) impacts on overall satisfaction and behavioral intention. As the results of LR-test, information and human services factor, physical services factor, exhibition contents factor have been found that there are moderating effects on high exhibition involvement group and low exhibition involvement group. In the low exhibition involvement group, facility convenience factor showed no correlation between satisfaction and behavioral intention. The mediating effect of satisfaction in effect relationship to this behavioral intention was adopted as complete mediation for the facility convenience factor and partial mediation for other factors. This study can be used as basic data onto differentiation strategies of convention centers.

Local festivals, which are used as a means of creating regional brand values and various added value based on them, are required to form an cooperation system based on partnerships between interest groups according to the characteristics of local festivals in which various interest groups participate. Accordingly, the purpose of this study is to consider the importance of festival partnership and festival governance by identifying the influential relationship of partnership of local festival on festival operational performance in festival governance and organizational performance aspect. In order to achieve the purpose of study, this study conducted a literature survey and empirical analysis. According to the result, partner cooperation among the factors of festival partnership and cooperation among the factors of festival governance have the greatest influence on festival operational performance. Therefore, it implies that cooperation between interest groups participating in local festivals contributes to the improvement of festival operational performance. This study is considered to be useful for improving organization of local festival and festival operational performance.

Through different patterns of Korean college students’ domestic travel, this study investigates the travel features that these students consider important, these features’ order of preference, and the factors that significantly influence these students’ travel plans. Additionally, college students’ reason for travel are examined and classified to investigate the same travel features and preferences by group. The investigation results are as follows. First, Korean college students travel to relax/escape from daily life, spend time with people, boost self-esteem/seek entertainment, and seek self-fulfillment. The desire to spend time with certain people was the most frequently cited reason for travel, followed by boosting self-esteem/seeking entertainment, seeking self-fulfillment, and relaxing/ escaping from daily life. Second, the most influential factors in travel planning, in order of importance, were destination, main activities, accommodation, and transportation. That is, when planning travel, college students choose a place of travel first; then, they plan their main activities, find a place to stay, and decide how to travel to their destination. According to the survey, the respondents preferred Busan the most as a travel destination, tour of tasty restaurants as a main activity, hotels/condominiums as accommodations, and personal or rented cars as mode of transportation. Third, an empirical survey was conducted to examine the most influential factors in planning travel by different groups of college students in accordance with the reason for travel, and the order of influential factors by group. These findings confirmed the results of previous studies stating that college students’ specific reasons for travel serve as important variables in market segmentation related to travel-related decision-making.

This study aims to increase the quality of work and life of food service employees and also the quality of employment of managerial subjects in the future by understanding the effects of work-life imbalance on the relation between job stress and turnover intention. Using the judgment sampling of the non-probability sampling method, this study targeted the culinary employees and food & beverage employees working for food service companies and small-size stores of food service industry in Seoul region. The results of this study could be summarized as follows. First, the work-family imbalance and the work-growth imbalance had positive(+) effects on the job stress. Thus, the time conflict, role conflict, and conflict between family members at home, would have close relations with job stress. Second, the work-family imbalance and the work-growth imbalance had positive(+) effects on the turnover intention while the job stress also had positive(+) effects on the turnover intention. In the level of organization, the turnover of competent talent causes considerable losses such as the decrease of productivity and competitiveness. The work-life balance and the decrease of job stress could be the important requirements for motivating employees and also securing/maintaining excellent talent. Third, the job stress showed the mediating effects on the relations of work-family imbalance, work-growth imbalance, and turnover intention.

This study aims to shed new light on the activities of PEOs(Professional Exhibition Organizers) that plan and operate exhibitions from the perspective of knowledge management(KM). The activities of PEOs are defined as the process of KM, and as a framework of analysis, they are recognized as the main steps of knowledge management: ‘knowledge acquisition’, ‘knowledge creation’, ‘knowledge transfer’, ‘knowledge storage’, ‘knowledge application’ were used. Exhibition is a knowledge platform where experts gather together to share knowledge, and PEOs that plan and organize these platforms play an important role in building an environment where information and knowledge are easily shared and spread. PEOs grasp the purpose of the exhibition participants and visitors, and creates various knowledge activities so that the purpose of participation can be achieved. PEOs select appropriate venues for the people concerned to attend, plan programs, operate events to effectively share and spread necessary information and knowledge, and create various knowledge activities such as information management and network management after the event. This study is meaningful in that it confirms the status of PEOs as facilitators of knowledge creation.