Earticle

The purpose of this study was to analyze the effect of meta-cognition on the relationship between tourism-related majors students on major learning commitment and career decision-making self-efficacy, to verify the mediating effect of major learning commitment, and to provide basic academic materials for enhancing competency in education by analyzing the difference between the two groups of males and females through a t-test. The study was conducted from January 1st to January 31st, 2021 using SPSS V. 21.0 on 272 tourism related major students in Korea. The results of the study showed that meta-cognition had a significant positive (+) effect on major learning commitment and career decision-making self-efficacy, and major learning commitment had a mediating effect, and as a result of analyzing the differences between the groups of males and females, there was a difference. According to these results, it can be determined that effective learning strategies are required to increase career opportunities and choices. This can be done by increasing the levels of academic achievement through the necessity of pre-learning and motivation for tourism related major students.

The purpose of this study was to verify the effects of five major factors (neuroticism, extraversion, openness, agreeableness, conscientiousness) of travelers’ personality on their psychological well-being(personal growth, self-acceptance, autonomy, positive relations with others) and travel experience(education, entertainment/esthetic, escape). In order to achieve the purpose of the study, a questionnaire survey was conducted with 296 university students with overseas travel experience. The results of empirical analysis are as follows. First, with regard to the relationships between five major factors of traveler's personality and psychological well-being, some influencing relationships were verified. In detail, extraversion, openness, agreeableness, and conscientiousness were verified as having positive effects on some factors of psychological well-being(personal growth, self-growth, positive interpersonal relationships) and neuroticism was shown to have negative effects on some factors of psychological well-being(self-acceptance, positive interpersonal relationship). Second, with regard to the relationships between five major factors of traveler's personality and their travel experience, some influencing relationships were verified. Extraversion showed positive effects on some factors of travel experience(entertainment/esthetic, education, escape), agreeableness showed positive effects on entertainment/esthetic experience and escape experience, and openness showed positive effects on entertainment/esthetic experience and education experience. On the other hand, neuroticism showed negative effects on entertainment/esthetic experience. With the study findings derived as described above, the factors of psychological well-being and preferred travel experiences by factor of travelers’ personality could be predicted and the study findings can be practically used as basic data for tourism marketing.

Since the introduction of the 52-hour workweek rule in South Korea, an increasing number of employees are pursuing a work–life balance (WLB). This has led to an increase in demand for tourist activities; however, the relationship between WLB and tourism has not been explored. To provide customized tourist services, the types of tourism experiences preferred by individuals who pursue a WLB need to be understood. The purpose of this study was therefore to determine such individuals’ perceptions of WLB and its impact on four types of tourism experiences (entertainment, escapist, aesthetic, educational), attitudes toward tourism, and visit intentions. Furthermore, since WLB and the type of tourist activity are often determined by socioeconomic status, income and education were included as moderating variables. The data were analyzed using structural equation modelling and a multigroup invariance test. The results revealed that, while all four types of tourism experiences were positively explained by WLB, the experiences that contributed to visit intentions were the entertainment and escapist factors. Lastly, different relationships were found between the high/low education and income groups. The theoretical and practical implications are discussed.

This study aims to examine the effect of rapport on competency recognition, relationship quality and long-term transaction orientation. In order to confirm this hypothesis, this study conducted a questionnaire survey for convention organizers who have held at the convention center over the past year. A total of 256 questionnaires were collected and 223 were used for the final analysis. This study used SPSS v.25 and AMOS v.26 analysis programs for the final analysis. To examine the rapport on competency recognition, relationship quality and long-term transaction orientation, structural equation modeling(SEM) was established and applied. As a result of the study, civility, self-disclosure, commonality and familiarity among rapport factors affect competency recognition, and civility affects relationship quality. In addition, it was shown that competency recognition affects relationship quality, and relationship quality affects long-term transaction orientation. Therefore, the convention center employees should make efforts to maintain long-term relationships by strengthening their capacity to form rapport with convention organizers and maintaining and improving relationship quality.

This study investigated the effects of service guarantees perceived by commercial travel agencies on repurchase intentions and the moderating effect of brand image in these relationships. As a result of the empirical analysis, the following results were derived. First, as a result of verifying the relationship between service guarantee and repurchase intention, service guarantee had a negative (-) effect on repurchase intention. This can be seen that a high perception of the service guarantee decreases the repurchase intention. Second, as a result of verifying the moderating effect of the brand image in the effect of service guarantee on the repurchase intention, it was found that only brand trust among the brand images showed moderating effect. This can be seen as a high perception of brand trust among the brand image, the service guarantee increases the repurchase intention. In particular, when the global OTA is expanding its scope in the commercial travel market through a strong brand, offline commercial travel agencies should secure competitiveness through face-to-face services and company-specific services that only offline have, and the limitations of global OTAs. Due to restrictions on the application of domestic laws, it is necessary to secure competitiveness through a specific service guarantee system in response to infringement of consumer rights such as refund, system, and payment problems.