Earticle

초록

영어

Since the introduction of the 52-hour workweek rule in South Korea, an increasing number of employees are pursuing a work–life balance (WLB). This has led to an increase in demand for tourist activities; however, the relationship between WLB and tourism has not been explored. To provide customized tourist services, the types of tourism experiences preferred by individuals who pursue a WLB need to be understood. The purpose of this study was therefore to determine such individuals’ perceptions of WLB and its impact on four types of tourism experiences (entertainment, escapist, aesthetic, educational), attitudes toward tourism, and visit intentions. Furthermore, since WLB and the type of tourist activity are often determined by socioeconomic status, income and education were included as moderating variables. The data were analyzed using structural equation modelling and a multigroup invariance test. The results revealed that, while all four types of tourism experiences were positively explained by WLB, the experiences that contributed to visit intentions were the entertainment and escapist factors. Lastly, different relationships were found between the high/low education and income groups. The theoretical and practical implications are discussed.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 워라밸 인식
2. 체험경제이론
3. 태도와 행동의도
4. 사회경제적 지위에 따른 조절 효과
Ⅲ. 연구 방법 및 절차
1. 연구 대상 및 절차
2. 설문지 구성
3. 분석방법
Ⅳ. 실증분석 결과
1. 표본의 인구통계학적 특성
2. 확인적 요인분석 결과
3. 가설 검정
4. 조절효과 검정
Ⅴ. 결론
참고문헌

키워드

저자

• 이제니 [ Jenni Lee | 경북대학교 생태환경관광학부 조교수 ] 주저자
• 문지현 [ Jihyun Moon | 경북대학교 생태환경관광학부 학부생 ] 공동저자
• 진혜수 [ Hyesoo Jin | 경북대학교 생태환경관광학부 학부생 ] 공동저자
• 정지연 [ Jiyoun Jeong | 경북대학교 생태환경관광학부 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338