The purpose of this study was to verify the effects of five major factors (neuroticism, extraversion, openness, agreeableness, conscientiousness) of travelers’ personality on their psychological well-being(personal growth, self-acceptance, autonomy, positive relations with others) and travel experience(education, entertainment/esthetic, escape). In order to achieve the purpose of the study, a questionnaire survey was conducted with 296 university students with overseas travel experience. The results of empirical analysis are as follows. First, with regard to the relationships between five major factors of traveler's personality and psychological well-being, some influencing relationships were verified. In detail, extraversion, openness, agreeableness, and conscientiousness were verified as having positive effects on some factors of psychological well-being(personal growth, self-growth, positive interpersonal relationships) and neuroticism was shown to have negative effects on some factors of psychological well-being(self-acceptance, positive interpersonal relationship). Second, with regard to the relationships between five major factors of traveler's personality and their travel experience, some influencing relationships were verified. Extraversion showed positive effects on some factors of travel experience(entertainment/esthetic, education, escape), agreeableness showed positive effects on entertainment/esthetic experience and escape experience, and openness showed positive effects on entertainment/esthetic experience and education experience. On the other hand, neuroticism showed negative effects on entertainment/esthetic experience. With the study findings derived as described above, the factors of psychological well-being and preferred travel experiences by factor of travelers’ personality could be predicted and the study findings can be practically used as basic data for tourism marketing.
목차
ABSTRACT Ⅰ. 서론 Ⅱ. 이론적 배경 1. 여행객의 성격 5요인(Big Five Factors of Personality: BFF) 2. 심리적 행복감(Psychological Well-Being) 2. 여행 체험(Travel Experiences) Ⅲ. 연구 설계 1. 가설설정 2. 측정도구의 구성 3. 표본 설계 4. 분석방법 Ⅳ. 실증분석 1. 표본의 특성 2. 측정척도의 타당성 및 신뢰도 검증 3. 가설 검증 결과 Ⅴ. 결론 참고문헌
키워드
Big 5 Personalitypsychological well-beingTravel Experience.
관광경영학을 실용학문의 체계로 확립하고 실천학문으로 정착시키기 위하여, 관광경영학문을 현실적응에 필요한 연구를 통해 국가관광정책의 방향을 제시하고, 관광사업자들에게는 실질적으로 도움이 되는 경영전략을 제공하며, 연구를 통하여 회원간의 친목도모와 정보교환을 함으로써 상호발전을 목적으로 한다.