Earticle

This study aims to examine the level of Korean tourists’ satisfaction with the facilities and services at public tourist attractions on Jeju Island and to identify the difference in visitors’ experience between first-time visitors and repeat visitors. In addition, by investigating the difference in satisfaction and behavioral intention by the type of tourist attraction, the present study provides useful implications in improving and promoting public tourist attraction facilities in Jeju Island. As a result, 25 paid public tourist attractions and a total effective sample of 1,000 were analyzed in all. The results revealed that service satisfaction factors in public and natural resources tourist attractions were higher among first-time visitors than among repeat visitors. Among the facility satisfaction factors, first-time visitors showed a higher level of satisfaction with conveniences for vulnerable groups than repeat visitors did. Among attractiveness satisfaction factors, repeat visitors displayed a higher level of satisfaction with attractive tourist attractions than first-time visitors did. Last, behavioral intention for public and natural resources tourist attractions was higher among repeat visitors than among first-time visitors. A tourism satisfaction comparison of first-time visitors and repeat visitors in the present study would help to not only suggest an appropriate strategy to attract customers to public tourism attractions, but would also enhance the competitiveness of public tourism attractions on Jeju Island, as it eventually leads to behavioral intention.

This research examines what characteristics SNS tourism information has, and it studies the methodology that provides excellent and reliable SNS tourism information to tourists through the analysis of how the characteristics influence on tourism motivation and tour site selection. Based on the results, it aims to provide implications for improving tourism satisfaction and suggesting sustainable development of tourism industry. In the results of research, the most influential factor in tourism motivation of SNS tourism information characteristics was 'accessibility,' but it showed that 'immediacy' factor did not give any impact on the tourism motivation. Also, it resulted that 'accessibility' and 'interaction' factors of SNS tourism information characteristics significantly affect tour site selection. Meanwhile, the 'immediacy' factor did not influence on tourism motivation. These results suggest that the interested parties of organizations, community, and individuals related to tourism should focus on the convenience of tourism information provided via SNS, rather than immediacy. When providing SNS tourism information, the strategies for offering accessibility to users, such as easy search, easy editing for information delivery, and easy storing method, should be prioritized over other factors.

The purpose of this study is to identify the structural relationship environmental clues of bakery cafe, service encounter, internal response and behavior intention. This study conducted survey using the judgement sampling method among the non-probability sampling methods. To accomplish the study purpose, this study distributed questionnaires to customers using bakery café located in Seoul, Gyeonggi, and Incheon regions. The verifications from hypothesis 1 to hypothesis 7 were as follows. First, the hypothesis 1 of “Environmental clue will have positive influence on internal response” was adopted. Secondly, the hypothesis 2 of “Service encounter will have positive influence on internal response” was adopted. Third, the hypothesis 3 of “Environmental clue will have positive influence on behavior intention” was rejected. Fourth, the hypothesis 4 of “Service encounter will have positive influence on behavior intention” was rejected. Fifth, the hypothesis 5 of “Internal response will have positive influence on behavior intention” was adopted. Sixth, the hypothesis 6 of “Environmental clue will have positive influence on behavior intention through internal response” was adopted. Seventh, the hypothesis 7 of “Service encounter will have positive influence on behavior intention through internal response” was adopted. In integrating the theoretical and practical implicants from the study results, there are two key points. First, service encounter had greater influence on behavior intention than environmental clue. Secondly, behavior intention is depending on enhancing the internal response.

The purpose of this study is to investigate the impact of mobile airline application on consumer’s attitude and intention that applying the unified theory of acceptance and use of technology 2. To meet that purpose, empirical data were gathered from an online survey of consumers with mobile airline apps installed. Firstly, the effect of each variables(performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit) on the attitude toward use was verified. The attitude toward use was verified the influence relation to the reuse intention afterwards. Secondly, the analysis showed that performance expectancy, facilitating conditions and hedonic motivation has an effect on the attitude toward use. Finally, the conclusions drawn from this study indicated that performance expectancy, facilitating conditions and hedonic motivation have a significant effect to the attitude toward use. Based on this research, it will show important implications for marketing strategy of mobile airline application.