Earticle

초록

영어

This study aims to examine the level of Korean tourists’ satisfaction with the facilities and services at public tourist attractions on Jeju Island and to identify the difference in visitors’ experience between first-time visitors and repeat visitors. In addition, by investigating the difference in satisfaction and behavioral intention by the type of tourist attraction, the present study provides useful implications in improving and promoting public tourist attraction facilities in Jeju Island. As a result, 25 paid public tourist attractions and a total effective sample of 1,000 were analyzed in all. The results revealed that service satisfaction factors in public and natural resources tourist attractions were higher among first-time visitors than among repeat visitors. Among the facility satisfaction factors, first-time visitors showed a higher level of satisfaction with conveniences for vulnerable groups than repeat visitors did. Among attractiveness satisfaction factors, repeat visitors displayed a higher level of satisfaction with attractive tourist attractions than first-time visitors did. Last, behavioral intention for public and natural resources tourist attractions was higher among repeat visitors than among first-time visitors. A tourism satisfaction comparison of first-time visitors and repeat visitors in the present study would help to not only suggest an appropriate strategy to attract customers to public tourism attractions, but would also enhance the competitiveness of public tourism attractions on Jeju Island, as it eventually leads to behavioral intention.

목차

ABSTRACT
I. 서론
II. 이론적 배경
1. 관광지유형
2. 방문경험
3. 관광만족과 행동의도
III. 연구설계
1. 가설의 설정
2. 변수의 조작적 정의
3. 설문지 구성
4. 분석방법
IV. 분석결과
1. 특성분석
2. 신뢰성과 타당성 분석
3. 가설검증
V. 결론
참고문헌

키워드

저자

• 양용호 [ Yongho Yang | 대한항공 제주여객서비스지점 홍보과장 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  관광경영연구 [Journal of Tourism Management Research]

• 간기

  연7회

• pISSN

  2092-528X

• 수록기간

  1997~2021

• 십진분류

  KDC 326 DDC 338