Earticle

The purpose of this study is to investigate the structural relationship between Technical Skill, Social Skill, Motivation, intention of tourists, and Word of Mouth Intension, Anticipation of future interaction which are sub- factors of customer orientation of airplane cabin crew perceived by travelers using aircraft. On May 10, 2017, June 5, 2017, we distributed and collected passengers who were recruited through 11 travel agencies and four airlines collected. The airline used by the tourists was FCC 126 and LCC 87. The collected data were analyzed using SPSS 18 and AMOS 18 for reliability analysis and correlations, and AMOS 18 for confirmatory factor analysis and measurement model analysis. Six hypotheses were set in this study, four hypotheses were adopted as meaningful hypotheses and two hypotheses were rejected. The results are summarized as follows. The Technical Skill and Social Skill of the cabin crew have a significant influence on the passengers' Word of Mouth Intension, Anticipation of future interaction. On the other hand, the motivation of the cabin crew did not have a significant effect on the passengers' Word of Mouth Intension, Anticipation of future interaction. Based on the results of the study, conclusions, implications were suggested.

Festival which are currently held at reaching the limitation of growth in the sector of the influx of new visitors due to the indiscreet quantitative expansions and the revisit intention of festival visitors make or break its success. The study which is adopted the integrated model to combine self-determination theory that is effective theory to understand that how the revisit intention is created and the plan conduct theory is needed to focus on festival visitors. Therefore, this study had verified the self-determination of festival visitors, planned behavior, behavioral intention, perceived risk, influencing relationship of prior knowledge, and moderation effect of perceived risk and prior knowledge. The study result is as follows. Frist, the self-determination of festival visitors had a positive effect on planned behavior. Second, the planned behavior had a positive effect on the behavioral intention, which means that there is a positive effective relationship between planned behavior and the behavioral intention. Third, the perceived risk between the planned behavior and the behavioral intention of festival visitors had played a adjusting role. The attitude toward behaviors and the subjective regulations had played a adjusting role but the perceived behavioral control did not play the adjusting role. Therefore, the study had verified the validity that the perceived risk would be adopted as an additional variable to explain the behavioral intention of festival visitors effectively. The results of this study would be baseline date to suggest the direction for planning and implementing the festivals. A Study on the Influence of Planned Behavior on Behavioral Intention of the Self- Determination of Festival Visitors.

This paper explores how customers' perceptions of firms' corporate ability and corporate social responsibility(CSR) determine brand attachment and repurchase intention as users of major airlines services in Korea. Specifically it proposes a model where corporate ability and CSR positively determine switching costs, brand attachment and repurchase intention. It also proposes that brand attachment determines switching cost and repurchase intention. To test this model, structural equation modelling is employed on a sample of 300 customers who experienced major airline boarding more than 1 time. Results show that corporate ability contributes to achieving not switching cost, but brand attachment and repurchase intention and that CSR activities contribute to achieving not switching cost and repurchase intention, but brand attachment. Based on these results, theoretical and managerial implications and limitations of findings are discussed.