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Recently lots of korean companies are entering into chinese market, but few companies are making successful business establishments. One of the biggest reasons of this result may be due to the lack of understanding about chinese consumers. Therefore this study analyzed how country image and product image play an role in buying decision of chinese consumers in the competitive chinese automotive market. When consumers buy a product, country image and product image may play a very important role. From this perspective, this study analyzed whether country image and product image have an effect on product evaluation. For the purpose of empirical testing, chinese consumers in local market were surveyed and the analysis and test of research hypothesis was made through structural equation model. The test results of the hypothesis are as follows. in the case of South Korea, the economic image and the political image had a positive (+) effect on the functional image but the cultural image did not have a positive (+) effect on the functional image. The economic image and the cultural image had a positive (+) effect on the symbolic image but the political image did not have a positive (+) effect on the symbolic image. In the case of Japan, the economic image, the political image and the cultural image had a positive (+) effect on the functional image. The economic image and the cultural image had a positive (+) effect on the symbolic image but the political image did not have a positive (+) effect on the symbolic image. In addition, the functional image and the symbolic image in Korea and Japan both had a positive (+) effect on the product evaluation. Finally, we discussed the results of this study and the theoretical and managerial implications, and presented the limitations of the study and future research directions.

The growing rate of newly opened organization had been stabilized which outburst after foreign exchange crisis. However, it is reported the establishment rate started to went up again due to worldwide economic depression and rigid of labor market. But the survival rate of newly established organization is less than 25% and in accordance research in this field has been focused on finding factors affecting organization's survival and success. The level of stress, anxiety and tension of employees tend to be high in newly started organization due to its uncertainty and instability of environment, system and process. Stress among employees works positively in some circumstance but it can be developed to uncivil behavior which could hurt interpersonal relationship. Workplace incivility characterized as disrespect or rudeness ruins interpersonal relationship and eventually, it hinders various organizational functions and efficiency by lowering job satisfaction, organization commitment, and increasing abasements and intentional withholding. This study introduces the concept of workplace incivility in terms of developing organizational efficiency management approach in newly started organizations. Additionally this study stresses the need for managing workplace incivility by describing its causes and ill effects and also management implications for startups.

The purpose of this study is examines the effect of Importance-Performance Analysis of selection attribute for users on foodservice Comparison of franchise and individual brand. In order to meet its purpose, we surveyed 200 customers who have visited franchise and individual brand in korea. The results are as follows: First, Selection attribute for users on foodservice of franchise and individual brand are unlikely. Second, Pre-founder due to limited resources and capital, is selection and concentration on attribute for users on foodservice. Third, Franchise system is difficult to respond quickly on changes in the external environment, This point is successful strategy to individual brand. Lastly, Government policy is to support a strong franchise development and individual brand foodservice on management consulting and training support. This study is confirm that each different strategy to franchise development and individual brand development.

This Study is for understanding Kano model of the Fastfood service quality and its increasing and decreasing factors with questionnaire in pairs of positive/negative questions of kano model. The survey questionaires are composed to draw 20 questions from five dimension- tangible, reliability, responsiveness, assurance, empathy based on literature review and SERVQUAL(Parasuraman et al., 1988) to mesure to fastfood service quality. A total 289 useful samples were collected and analyzed. The result are follow: first, It was found that 20 items are could be classified into 1 attractive quality element, 3 must-be quality elements, 16 one-dimensional quality elements. The highest score element of customer's satisfaction coefficients was identified as the ‘Employee make strenuous efforts to Customer's special request(0.83), and highest score of dissatisfaction items were ‘Toilet are clean and convenient(0.93)'. Second, The lowest score element of customer's satisfaction coefficients was identified 'Keeping open the exact deadline(0.83)', and lowest score of dissatisfaction items were 'Building exteriors attractive appearance(0.59)'. From the analysis, This Study provides the practical service marketing strategies for fastfood operator.

Relationship quality between a franchisor and its franchisees is the most important element of any successful business. The purpose of this study is to understand the factors that increase franchisee's relationship commitment toward their franchisor. We hypothesized that relationship commitment is effected by the amount of initial investment, length of business, supporting services from franchisor, and two-way communication while those relationships are mediated by trust toward franchisor (either trust on competency or trust on integrity). An empirical study was conducted by interviewing 300 franchisees in Korea and a total of 257 responses were used for our final analysis. The result of structural equation model analysis showed that the proposed predictors, except for length of business, significantly increased relationship commitment through trust toward franchisor. Relationship commitment had a positive relationship with relationship satisfaction. The explanatory power of our research model was pretty high explaining 60% variances of relationship commitment and 73% variances of relationship satisfaction.

Success and development of start-up companies, small businesses are very important for activation of the local economy and nations. They can solve employment issues as well as economic problems, and promote technology commercialization. However, their success is not easy because of 'Sea of Death' and 'Chasm'. In this problem, business incubator play an important role in start-up mechanisms. This study provides three implications. First, although many start-ups consider financial problems, the aim of move in business incubator is various. And they are classified into three types depending on their previous business experience. Second, their moving aim to university incubator is also different from each other depending on the type. Two group consider importance of the infra network and technical network which can be provided by business incubators. The other only need financial support including low rents, joint equipment, etc. Finally, companies that take advantage of network usually fast grow in the market. University incubators perform many functions, but they should be more network function.

This study attempted to identify factors that are affecting business success of small enterprises. The intention of this study is to provide the understanding on how people should start their business by looking at all the factors affecting business success, hence help to reduce the risk of failure and increase chances of success. The study examined six factors including one control factor that influence small enterprises business success. These factors are: the small enterprises characteristic, qualification of the entrepreneur, preparation process, marketing strategy, resources and finance, and locational property. The theoretical framework has been drawn out and questionnaire was designed based on the factors chosen. Ten hypotheses were developed to find out factors that are affecting business success of small enterprises. The entire hypotheses were successfully tested with SPSS and seven hypotheses were accepted. The regression analysis result shown that the most significant factors affecting business success of small enterprises were the small enterprises characteristic(especially, average monthly sales), qualification of the entrepreneur, marketing strategy, and preparation process.