Earticle

This study tries to examine the effect of the organizational structure and organizational culture on management performance. Findings from the literature survey are as follows there are large number of researches such as nursing homes, welfare center and day care centers, child center to survey nonprofit organization's workers. We carried it out through the relationship between the entrepreneurship of non-profit organizations and workers' special thinking. useing variable practiced frequency analysis, factor analysis, inspection of the reliability, independent-samples t-test, correlation, multiple regression with SPSS V12.0. As a result of this research, organizational structure and organizational culture effect positively to management performance. The organizational culture effect has direct positive effect and workers' effect has positive effect to management performance. Although, the entrepreneurship of the organizational structure does not have a direct positive effect, thus entrepreneurship and the organizational structure of non-profit organization effect positively to the customer satisfaction. It is concluded here that the key variables such as entrepreneurship, organizational structure and organizational culture have a significant positive effect on management performance.

This research implements factor analysis of determining high-tech venture growth by studying 92 high-tech KOSDAQ listed firms from the year of 2005 to 2008. The research results are as follows; first of all, the expenditure of R&D and advertising at these firms have significantly positive impacts on the growth of high-tech venture firms. However, R&D expenditure compared to advertising one have greater effect on the growth of high-tech venture's sales volume. In specific, by stochastic panel model, 1% increase of R&D expenditure leads to 0.21% of sales volume increase, while 1% increase of advertising expenditure leads to 0.087% of sales volume increase. Second, the research result shows that the high-tech ventures outside of Daeduck Area have the greater growth of sales volume by increasing R&D expenditure compared to advertising expenditure according to the overall sample analysis.

The purpose of this study was to empirical identify the influence on the performance of venture business. For the study, the data were gathered from the established venture business in Seoul, Gyeonggi, Busan, Daejeon, Gwangju province through the questionnaires. The data for this research was collected for 266 venture businesses utilizing the sampling method. After analysis of the data in terms of ML(maximum Likelihood) procedure, AMOS 6.0 was used and the major results are summarized as follows; First, it was found out that Entrepreneurs innovativeness are directly related to Organizational Structure. Second, it was found out that Entrepreneurs innovativeness are directly related to Management Performance. Third, it was found out that Organizational Structure are directly related to Management Performance. Fourth, Organizational Structure were related to Management Performance. The major contributions of this study are identifying the influence on the performance of venture business by means of structural equation model and the primary factors which had effect on venture business, this research classified a Entrepreneurs innovativeness and competence analyzed if these trait have and effect on the satisfaction of employee in the company and it revealed that the satisfaction of employee in the company have an effect on the outcome of venture business, The result of this study indicates that the performance of venture business on the materials and components business in Korea are affected by Entrepreneurs competence, internal resources of business and organizational structure. Nevertheless, this study can be improved with more analysis on theoretical development of variables, the comparative method, and etc.

This paper targets the venture firms and analyzes how the marketing orientation influences on the technical development and the operational performance and how the technical development influences on the operational performance. The marketing orientation is divided into two components: customer orientation and inter-functional coordination, which are the variables taken from the study by Narver & Slater(1990), and the company's technological will and its infrastructure are used to measure the technical development. The marketing performance and the financial performance are used to measure the operational performance. The study involved 135 IT venture firms in Korea. First, the results showed that the customer orientation has a meaningful effect both on the technical development and the operational performance. Second, the inter-functional coordination has a positive effect on the technical development and the operational performance. Finally, the technical development also has a meaningful effect on the operational performance. The analysis indicates that the marketing orientation has an overall effect on the technical development and the operational performance. In particular, the constant and regular marketing orientation is shown to have more influence than the instant and short-term one. Only the technology adopted in the market can provide value to the company. Many innovative products developed by the venture firms often end in failures in the market and this study shows that the marketing orientation can be effective in this case.

The success and sustainability of an organization depends on the dynamic entrepreneurial innovation, whether it is profit making or non profit organization. This kind of entrepreneurial activities can booster the other managerial functionㄴ like marketing and customer relations. The purpose of this study is to investigate the relationship among store image, product image, charity factor, purchase behavior, customer satisfaction, and customer loyalty in a charity store and to provide the implications for marketing strategies. In recent days, many consumers are increasingly interested in charity stores and their importance has been widely perceived. The results of the field survey show that store image and product image affect positively purchase behavior but charity factor does not. Charity factor is still not important to consider when Korean consumers purchase a product from charity store. Purchase behavior affects positively customer satisfaction and customer satisfaction affects positively customer loyalty. Therefore, customer loyalty of charity store can be enhanced through purchase behavior and customer satisfaction.

B2B Entrepreneurship has been rarely studied in domestic market. In this paper three scenarios will be used for testing the compatibility of the Korean and US electronicㄴ and other electric equipment industries. Econometric model is used to analyze the impact of the e-Business on the industry structure. Several business strategies on a basis of the results were derived for the off-line companies and on-line companies. Those business strategies would be fundamental resources for the B2B industrial entrepreneurship in domestic market. Fast growing tendency for the B2B market would give important insights for the start‐up business choice in the related industry. This paper tried to provide basic information for the B2B start‐up business through econometric analysis of three scenarios. In doing so, the meaningfulness of this paper in entrepreneurship economics field would be the normative analysis on the B2B start‐up business where the balancing among on-line and off-line or the hybrid portion would be decided when start-up strategy is needed.