Earticle

This study analyzes how TQM and relational capital of manufacturing start-up SMEs placed in Daegu and Gyeongbuk area affect their operations and business performances. According to the result of this study, TQM could be more important factor than relational capital capability for improving operations capabilities of manufacturing start-up SMEs. In addition, the environmental uncertainty improve positively the operations capability through interacting with TQM, while the environmental uncertainty have negative effects on the operations performance by interacting with relational capital. Therefore, strengthening TQM could be more effective than developing the relational capital capability for manufacturing SMEs since business partners tend to do opportunistic behaviors in environmental uncertainty.

The cultural content business is lucrative and very sensitive to the changes of the era. In other words, the business tends to diversify due to its volatility. We have studied that the relations between the diversification and financial performance of the company. For this study, we define the meaning of the diversification and the cultural content company and varify previous studies. The79 cultural content companies' data come from the electronic disclosure system. In addition, we have applied to Berry-Herfindahl Index (BHI) that is the most commonly used index to understand the relationship between the profitability and diversification and the regression analysis has used. We assume that if the assets or the capital is big, it would be advantageous to the diversification. So we provide the groups that have 50 billion won in capital and 100 billion won in assets. In the result, we analyze the diversification and the financial performance show statistically U-shaped relationship. In other words, the financial performance of the larger cultural content company is inverse propotion to the diversification at some point. But after the point, the financial performance is propotion to the diversification. For the cultural content company, the diversification is essential to the steady profit. The aim of this study is to help the cultural content companies which chase the profit and stability by using the diversification.

The Korean economic paradigm is changing from the resource-base to the knowledge-base and the importance on the startup having the innovativeness and flexibility is becoming big. The innovativeness can be regarded as a core capability necessary to the foundation activation and successful foundation of the startup that is acting as a core element of the Korean economic growth. Through this study, the causal relationship that the innovation strategy and innovation culture necessary to the company among the innovativeness on the existing startups influenced the corporate performance through the dynamic capability and technical capability was empirically analyzed synthetically. A total of 203 completed questionnaires were collected from CEO or staff members of startup, and a financial incentive was provided to participants. We applied a structural equation modeling technique to analyze the data. To test the hypotheses the research model was analysed with the partial least square method. The results reveal that all paths are statistically valid. According to the study result, since the innovation strategy and innovation culture of the startup influence the dynamic capability and technical capability, it is possible to expect the performance of the startup if applying the innovation strategy and innovation culture in accordance with the environment of the startup.

In the real business environment, most of the brand extension has occurred more than once. In other words, if you see one of brand extension success in the market, it is common case that competitor’s follower brand extension occurs sooner or later. Nevertheless, previous studies are limited to a solitary brand extension situation has been an ongoing research to expand the brand advertising strategy. Therefore, the studies, it is difficult to offer effective advertising strategies in a number of actual follower brand extension. In order to overcome the gap between real business situations, this study expands the scope of research on brand extension’s advertising strategy by the follower brand extension situation. Furthermore, the market performance of the pioneer brand extension and the advertising strategy of the follower brand extension looked at how this affects the consumer’s evaluation of the follower brand extension’s product. To test our predictions, we conducted a 2(pioneer brand extension’s market performance: success/failure) × 2(follower brand extension’s advertising strategy) between-subjects factorial design. As a result, we studied the desirable follower brand extension's advertising strategy based on innovation level of follower extension product. The results provide the following managerial implications. If the pioneer brand extension’s product has succeeded, consumer’s evaluation about imitative follower extension product was more favorable when the following brand extension’s advertising strategy was relational advertising. On the other hand, if the pioneer brand extension’s product has failed, consumer’s evaluation about innovative follower extension product was more favorable when the following brand extension’s advertising strategy was elaborational advertising. In conclusion, this study suggests the important advertising strategy to the marketing manager who is planning a follower brand extension. First, it is enough to consider a change of category similarity due to the market performance of pioneer brand extension. Then, it suggests that it is necessary to select advertising strategy of follower brand extensions.

A growth imbalance and deep economic bipolarization interrupt national competitiveness development. SME(small and medium-sized enterprises) have always disadvantages compared to large company. If SME want to overcome these problems, they have to strengthen competitive power by themselves and have to increase mutual cooperation power with large company. It is a crucial point for SME to enhance competitive power. The purpose of this research is to investigate the impact among the innovative competence, participating attitude, mutual cooperation performance and management performance. Those of impacts appear through collaborative activity. Our research data were based on 160 SME's of manufacturing industry. Our empirical analysis results are as follows: (1) Innovative competence and participating attitude are positively related to collaborative activity. (2) Innovative competence and participating attitude are positively associated with mutual cooperation performance and management performance. (3) Collaborative activity positively mediates the relationships among innovative competence, participating attitude, mutual cooperation performance and management performance. Through the result of research, we found the importance of mutual cooperation between SME and large company. Our research suggests that we provide some contribution and implications for theoretical and managerial field. Furthermore, the limitations and future direction of our results are discussed.

As the increasing number of foreign emigrants, diverse issues related to multi-cultural people are emerging in Korea. Along with the economic depression, it is necessary for the Korea society the dynamic economic impulse to change the social depression. The Korea government is also expecting to multi-cultural people to change the lowest birthrate of the world and other diverse barriers in current Korean society. However, for some people the view on multi-cultural people in Korea could be far different from the normal Korean people. Therefore, the expectation to foreign people and multi-cultural people are quite diverse. In this study 300 questionaries were distributed and 212 were uses for the analysis. The main purpose of this study was to provide the factors that affect the multi-cultural acceptability of college students. The questionnaire was compose of dependent variables and independent-variables. The major independent variables were potential abilities of multi-cultural people and the expectation of Korea people for social contribution of multi-cultural people, and the multi-cultural experience of Korean people. According to the results of the cultural expectation and international expectation showed statistically significant to the positive acceptability for multi-cultural people. Also the expectation for multi-cultural factors showed statistically significant impact on multi-cultural acceptability. Therefore, the exposure to diverse multi-cultural experience could change the attitude, expectation and acceptability for multi-cultural people.

So far, previous studies have emphasized on the residential environment and housing prices. More specifically, in the evaluation of housings, the majority of studies are focused only on the sale prices of housings without addressing to investment psychology. But practically, positive expectations for the real estate market also much influences the consumers decision in purchasing a house. Therefore, this study was aimed to find whether investors’ psychology of investment in real estate will have any impact on purchase behaviors in real estate. The research results showed that the greeny environment, regional reputation, urban accessibility had the effect on the recommendation intention. also, it was found that school district, investment value, housing environment, interest rate policy had the effect on the purchase intention. As a result of examining the impact of investment psychology on real estate purchase behaviour, Psychological factors were shown an effect on purchase. In follow-up studies we will need to develop a measure of psychological investment. Also, the act of acquiring in-dept understanding and reflection of investors psychology should be considered a very important task in expanding on real estate market.

Social economic organizations such as social enterprise, cooperatives are recently recognized as new alternative of solving the problem of unemployment and high gap between the rich and the poor. This paper aims to suggest the directions of effectively activating social entrepreneurship in terms of promoting and supporting successful start-up of sustainable social economic organization. Through literature review and case studies of Lee Chuljong CEO of ‘Working Together Corporation’ and Yunus of ‘Grameen Bank’, this study concluded that at least 3 points are needed to check in selecting and incubating nascent social entrepreneur. Three points are as follows. First, social entrepreneur needs to be armed with strong altruism enough to overcome lots of difficulties encountered on the road of executing social mission. Second, social entrepreneur needs to be more creative and smarter to make successful innovations on the level of organization to solve the social problems. Third, social entrepreneur ought to equip the entrepreneurial competency with orientation for customer satisfaction in order to sustain social economic organization in the market. This study will give good implications on the related support policy of government and educational programs.