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The purpose of this study is to examine the importance of environments in hotel service industry. This study is to analyze effect of service environments on hotel image, customer satisfaction, and revisit intention. The service environments are categorized as five factors; personnel services, cleanliness, convenience, attractiveness, and amenity. The data was collected from 247 customers who visited hotels in Busan and Gyeongnam area. 230 respondents were analyzed via intercept survey based on self-administered questionaries. The research results obtained through the empirical analysis are summarized as follows. First, service environment affect positively hotel image, customer satisfaction which are affect to venture a small and a middle hotel in local cities. Otherwise, service environment have indirect effect positively on revisit intention. Second, hotel image affect positively customer satisfaction and revisit intention. Third, customer satisfaction affect positively revisit intention.

Entrepreneurship in young people, specially university students in Korea, has been untapped source of new business start-ups and economic growth so far. Traditional personality/trait approach to identifying entrepreneurial tendencies has some problems: Because personality/trait approach is not dynamic but static, so it cannot reflect interactions between entrepreneur and entrepreneurial situation. To get over problems of traditional approach, we adopted attitude approach. Attitude has clear objects and also exist at the general and specific levels for many objects. In studying individual’s entrepreneurship, attitude approach has the advantage over traditional approach because sometimes, traditional approach is not specific and taps (potential) entrepreneur’s general psychological tendency beyond specific tendency, entrepreneurship. Enterprise potential in young people is attitude toward characteristics associated with entrepreneurship and has four dimensions: leadership, creativity, personal control, and achievement. The purpose of this study is as follows: First, to identify differences of enterprise potential in demographic variables; Second, to analyze the effect of four sub-dimensions of enterprise potential on entrepreneurial intention. Achievement motivation was deleted and excluded follow-up analyses because it had low value of Cronbach’s alpha. There were some differences of enterprise potential in sex, age, grade, birth order, parents’ occupation, and types of desired job. Leadership and creativity which are sub- dimensions of enterprise potential had positive effect on entrepreneurial intention. However, personal control had not significant effect on entrepreneurial intention.

The purpose of this study is to investigate the effects of business incubator's (BI) operating system on firm's corporate performance. To achieve the purpose of the study field survey and questionnaire methods were used and statistical analysis was done on the collected data. Although variety of government supports for small and medium enterprises enhances their foundation expandingly. But, there are potential risk factors in the domestic market such as raising interest rates gradually, minimizing job market flexibility, with unfair trade practices between major company. Results of the hypothesis testing are summarized as follows: First, it was found that BI's operating goals and policies had statistically significant influence on the knowledge capabilities of BI managers. Second, BI's operating goals and policies did not have statistically significant influence on the level of firm's performance. Third, it was shown that BI's operating goals and policies had significant influence on the level of supporting system. Fourth, manager's knowledge capabilities had an impact on the level of BI's supporting system. Fifth, it was found that manager's knowledge capabilities did not have significantly positive impact on the firm's management achievement. Sixth, it was shown that firm's management performance may depend on the level of supporting system. In conclusion, BI's management performance has much influence on the manager's knowledge capabilities.

The purpose of this study is to determine key factor that influence starting a new Coffee shop and to prioritize the factors by analyzing surveys. In South Korea, Coffee shops are gradually becoming a part of daily life and Coffee shop market has been overheated. So we would like to suggest efficient way of Starting-up a new coffee shop. In this study, Analysis method that AHP(Analytic Hierarchy Process) is used to find the weighted values of each evaluation factors. This results are derived from 23 sheets of surveys. For goal of this study, four factors are identified using factor analysis: Merchandise, Service, Internal environment, External environment and a hierarchical structure including four factors is constructed. Then, weight of each evaluation factors is calculated by using Expert Choice ver.11.0. Among the factors, merchandise has the highest priority followed by service, internal environment, external environment in the order listed. Using the result of this study, people starting a coffee shop will be given information and service effectively for Starting-up a coffee shop. Also, It can be used as an indicator to the founder.

There have been several efforts made to emphasize the assessment of individual behavior’s desirability, the expectancies of their outcomes and the expectancies themselves in entrepreneurial processes of new enterprises(Carter et al., 2003; Linda F. Edelman, et al., 2010). Based upon this expectancy theory, previous studies have developed the ‘process-oriented approach intended to analyze the processes of entrepreneurial activities’. This study aims to analyze empirically what are differences in the entrepreneurial activities, growth intentions and entrepreneurial outcome satisfaction in entrepreneurial processes of new enterprises between Korean and Chinese entrepreneurs in South Korea and China where different cultural and economic growth phases have been seen. For the purpose, a questionnaire survey was carried out with 379 Korean and Chinese entrepreneurs as respondents. Structural equation modeling was employed for empirical analyses, and the results are as follows. Found in this study, differences and similarities in the characteristics of entrepreneurs between Korean entrepreneurs and Chinese entrepreneurs are summarized as follows: first, there was significant difference in the effects of entrepreneurial activities on entrepreneurial outcome satisfaction between the two groups in the light that the research hypothesis of the path to finance success and roles in entrepreneurial activities among Chinese entrepreneurs was rejected.; second, there was no significant difference in the effects of entrepreneurial activities on growth intentions between the two groups, as significantly positive (+) effects were seen in both the group; third, there was no significant difference in the effects of growth intentions on entrepreneurial outcome satisfaction between Korean entrepreneur group and Chinese entrepreneur group, as the hypothesis of the path to independence and acknowledgement for growth intentions was rejected in both the groups.; and, finally, there were some differences between the two groups in the roles of variables mediating between the entrepreneurial activities of growth intentions and the entrepreneurial outcome satisfaction because different mediating effects were observed by sub-factors. The results of this study are considered meaningful in clarifying the entrepreneurial process characteristics of Korean and Chinese entrepreneurs in the manner of applying Expectancy theory of the process-oriented approaches. Specifically, it was expected that there would be statistically significant differences in entrepreneurial characteristics between Korean entrepreneur group and Chinese entrepreneur group owing to noticeable differences in their cultural or economic settings, and an empirical analysis of entrepreneurs engaging actually in the industries also shows that there are significant differences between the two groups in the path to finance success and roles in entrepreneurial activities and even the effects of entrepreneurial activities on entrepreneurial outcome satisfaction by the medium of growth intentions. Therefore, the results above suggest that it is required to choose carefully appropriate political supports by venture/entrepreneurship fostering organizations according to different characteristics of entrepreneurs in Korea and China.

Music being played in stores is gaining more recognition as one of the crucial components that determine a store’s overall atmosphere. Nowadays, it is harder to find a retail establishment that does not have music on, which is a reflection of how music has a critical role in influencing consuming activities. Thus, we can argue that utilizing music to stimulate customers positively and motivate them to perform desirable actions is a very valuable and essential marketing strategy. This research investigates how the genre and customer's preference of the background music in a store affects the customer’s desire to return to the store focused on cafe involvement of the customers. Also, the research was proceeded by classifying the consumer’s behaviors into high and low involvements. The results of this research showed that the customer’s intention to revisit was determined in the order of pop, classic, and Korean pop music in the store. There were also some indications that classical and pop music may have influenced the customer’s desire to recommend and revisit the store more positively, compared to having Korean pop music played in the store. These results are discussed in terms of their implications for both commercial practice and a theoretical understanding of in-store music and consumer behavior.

S Corporations and the corporate image of the configuration factors affect the relationship between relationship commitment was to look at. The results of the study corporate components whose operations management factors, the future management factors, factors outside the image, each appeared to influence the relationship commitment. Among the factors specifically examine operations management stability, and fairness factor, two factors among all factors Growth factors and the future management of the last external image factor to affect the reliability factors were, respectively. Among the innovations the future management factors, but does not affect the resistance appeared to be, an external image among factors affecting the CEO did not show the image.

The purpose of this study is to show an clients' trust and satisfaction that has on product intention behind offering CRM between B2B. Survey targets are travel employees who visited travel agencies. And travel employees in tour of Seoul, Metropolitan area, Busan, Daegu etc were distributed and 437 questionnaires were attended. It has been researched that the employee trust and satisfaction has and effect on product offering intentions since the related marketing practicing methods with wholesalers and cooperating franchise are varying from era to era. In this aspect, when clients choose the travelling product, it may vary the standards for making a decision since the opinion of the franchise employees may affect the clients, and those opinions can be influenced by the cooperation and harmony of the wholesaler rather than the quality of the produce. Thus it has been researched that the cooperation between the wholesalers and franchise traders may directly or indirectly affect the clients' choice in that clients choose their product on the satisfaction and trust of the travel agencies. The concept of related marketing is very important in that the choice of certain products may be made through direct cooperating franchise, whose decisions have created high satisfaction from clients, proving that expertise, promise, quickness and rapidity, marketing application, and online usage matters. The research results can be summarized as the following: First, the higher the practicing factors of related marketing, the higher the trust of the cooperating franchise. Here, long term relationships do have an effect but other factors such as fulfilling promises, expertise, speed·agility, online usage did not have a great effect on trust. Secondly, the higher the practicing factors of related marketing, the higher the satisfaction of cooperating franchise. However, long term relationships, marketing application, fulfillment of promises, expertise, accuracy·speed, online usage factors did not have an effect on the satisfaction of the cooperating franchise. Thirdly, the higher the trust of the cooperating franchise, the higher the initiative when offering the products. Fourthly, the higher the satisfaction of the cooperating franchise, the higher the initiative when offering the products. This means that according to the cooperating franchises' satisfaction of the wholesaler, the intention of offering products increases. Lastly, the higher the trust of the cooperating franchise, the higher the activeness when offering the products. Out of these, it has been researched that the higher the fulfillment of promises, the higher the activeness when offering the products.

Most of small business owners are self-employed, running business under unfavorable conditions. Economic recession has driven many small business owners to close down their businesses without any support to help them start again and sustain living. Domestically, no system has been implemented for small businesses to start anew in case of bankruptcy, disaster and death. Failure of small businesses leads to their employees’ job loss and resulting problems in society overall. Therefore, a mutual benefit system for small business owners is needed to address the issue. The present study investigated Japanese mutual benefit system models for small businesses, or the small business owners, that started as early as in 1965 to contribute to developing a mutual benefit system for small business owners at home. Domestically, a mutual benefit system for small business owners has been adopted in practice since 2007 in preparation for their retirement and closure of business due to illness or injury. Yet, many small business owners have no idea of the mutual benefit system, whose implementation is far from being seamless. Also, this study found that some respondents did not find it necessary to join the mutual benefit system for small business owners in preparation for retirement due to ageing or for closure of business resulting from bankruptcy, disaster and death. Hence, the authority in charge of the mutual benefit system for small business owners is required to wage diverse marketing campaigns to attract new members further and to make efforts to activate the system via accurate public information and extensive government support.

Various prior studies on the innovation have been focused on the supply-side of innovations. Most of the previous research are mainly about how to execute the change and innovation consistently, to create the innovative products and services, and to strengthen innovation competencies. Instead of the supply-side of innovations, this study is focused on the demand-side of innovations. Factors affecting the innovation confidence are investigated in this study. Independent variables which can affect the innovation confidence are identified through literature review, and research hypotheses are created. In order to test the hypotheses, telephone survey targeted Gyeongnam province were executed in 2010, and as a result 227 survey questionnaires were collected and used for data analysis. Research results show that market or customer age, income, personal network, opportunity recognition and capability competence can affect the innovation confidence. On the other hand, it is hardly to say that working status and regional homogeneity can affect the innovation confidence. The results of this study can be practically used how to operate the marketing activities through customer segmentation in order to perform the marketing activities of firms effectively.

This study aims to suggest the win-win company matching system for mutually beneficial and growth between large companies and medium and small companies in their field. As the role of small and medium company as catalysts of regional economic development in korea is expected to grow in importance, more effort should be made to nurture matching company and connecting work among the large and small company. Systematic connections to innovation sources beyond the organization's boundaries are may strong ties yield substantial benefits in an inwardly focused network. The win-win company matching system will lead to not only maximum synergistic effect but also company's development.