Earticle

This research tried to check collegian notion to the traditional market and find the ways to booster youth start ups in the traditional market. By IPA analysis research found some distance between youth shopping importance and satisfaction with the traditional market. Most important factor is quality of the product and free for eye shopping, cozy atmosphere follows. Most satisfied factor is affection with the seller and inconvenience with the internet & mobile is in the other end. Strengthening the motivational factor and reducing the dissatisfied factor to the traditional market is needed to induce the youth to the traditional market. Possible strategies can be clean & credit, fun & appeal, internet & entertainment, and tour & together. This research showed some insights for the ways to revitalizing the traditional market and youth start up in the traditional market, but there remains some limitations like the sample of the respondents need to be adjusted in future research.

As data markets sprout up all around the world, we, the researchers, propose a methodology to classify data markets hoping to be developed for the theory of them. In particular, we pay attention to the evolutionary nature of rapid market advancements and development. Although many data markets are vastly different in their characteristics as they serve different markets and customers, they share common attributes to determine the advancements, in their added values and automation. Therefore, to classify markets according to the relative status of evolution, two measurements to compare how advanced markets are defined: the degree of value added and the degree of automation. Given the measurements, we classify the markets into four different types: Tailor-Made, Do-It-Yourself, Grocery, and Financial-Exchange. As for the first three types of the four, a large number of instances can be found in the real world. Yet, the last one, Financial-Exchange type data market, which is theoretically the most advanced type, does not globally exist. Thus, we have investigated and a possible theoretical model of it for the sake of the completeness of the research. In this paper, we present the model for a possible implementation as a new business model. We find that the model offers many advantages over other types of data markets, especially in the area of data security and privacy information protection. Finally, we investigated how the theoretical model may be viable as a business model of its own kind.

Although social media is relatively new trend, it is rapidly spreading and the conversations on social network sometimes can influence the reputation of brands, sales volume and degree of potential clients. Considering that many social media already started services in dining business with intense globalization, customers may experience many confusing issues during the decision making for choosing dining option. Thus marketing or media managers should focus on establishing platforms to reduce customers information ambiguity and facilitate customer’s decision making using social media. This study examines the effects of the customer’s usage motivation of social media of eating-out franchise on customers satisfaction which are mediated by availability of information search and alternative assessment. All measures are adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of franchisor's social media users who have used social media within three months. Questionnaires were distributed to 313 social media users. Of these, 223 usable questionnaires were analyzed. To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. The results showed that relational motivation did not affect the utility of information search and of alternative assessment. Informational motivation has positive effects on utility of information search and of alternative assessment. Findings also showed that entertaining motivation was found to affect the utility of information search, but not that of alternative assessment as shown in the hypothesis 5 and hypothesis 6. These results mean that, among the usage motivation of social media, informational motivation rather than relational and entertaining were proved to have the bigger influence on the utility of information search and of alternative assessment. Based on these findings, identifying different effect of various social media usage motivation may increases our understanding on the decision making process of social media consumers. Next, the relationships between utility of information search and of alternative assessment and customer satisfaction with social media are examined. Results showed that the utility of information search and of alternative assessment have positive impacts on consumer satisfaction simultaneously.

This study attempts to deal the cooperation between SMEs and large companies as it rises as national issues. For this, while focusing upon SMEs, we investigate the interrelationships among such research variables as the recognized importance of cooperation, the trust, the enhancement of cooperation, the proactive participation in new products developments. Results from structural equation modeling analysis show as followings: First, the recognized importance of the cooperation and the trust significantly contribute to the enhanced cooperation between small and large enterprises. Second, the enhanced cooperation influences positively upon the SMEs’ participation of customer companies’ new product development. Third, the enhanced cooperation mediates the relationships between the recognized importance of cooperation and the SMEs’ participation in large customer companies’ new product development. These research results imply that the recognized importance of cooperation between large and small enterprises is crucial for the mutual beneficial cooperation.

This study examines the relationship between entrepreneurial characteristics, managerial capabilities and performances in social enterprises. For this purpose, seven independent factors reflecting entrepreneurs’ characteristics and managerial capabilities such as need for achievement, innovative characteristics, risk taking, competences in management, competences in marketing, work experiences, and interest in social issues were selected. In addition, two dependent factors including economic performance and social performance were adopted for analysis. For this research, surveys on entrepreneurs, executives, and staffs in social enterprises were conducted and the data collected were analyzed through statistical methods such as factor analysis, correlation analysis, and multiple regression analysis. As a result, factors such as competence in management, competence in marketing, and work experiences affected economic performance significantly, and risk taking, competence in marketing, work experiences, and interest in social issues affected social performance significantly.

From 1980’s to 1990’s, with the further development of the reform and opening-up of China, the enterprise culture was introduced into Chinese enterprises as a mode of management in enter of foreign countries. China has already emerged as not the “world factory” of the “world market”, and it shows that there is fierce competition between the growth of Chinese enterprises , does mean that countries inside and outside the enterprise. In the Chinese market it is needed in order to understand the socio-cultural . This article Korea companies would like to search for a Chinese culture that must be understood as advancing in China. This paper relating to the relationship between culture and management, mainly describes the characteristics of Chinese culture as well as relationship between culture and management.

This study is to analyze the business model of NOOM, health care app, and offer the new successful business model regarding health care service sector. Health care service is the one of the social welfare. However, it is difficult to provide it for all equally. In particular, health care service is to be given less than what they needed for underprivileged people (Bottom of praymid; BoP). In this paper, we present the business model, which uses the smartphone devices. Considering that prevention of disease is more important than treatment, healthcare app can provide information regarding health including eating-habit based on individual peculiarities. For startups that suffer from financial shortage, they can be able to provide socical benefit services by using smart app. This is useful marketing strategies in term of free giving services and products to customers in emerging markets. Finally, we suggest the policy support to utilize the healthcare app for BOP using procurement policy including direct financial aid.