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한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    한국창업학회 [The Korea Enterpreneurship Society]
  • pISSN
    2092-8068
  • 간기
    격월간
  • 수록기간
    2006 ~ 2026
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 경영학
  • 십진분류
    KDC 325 DDC 658
제5권 제2호 (6건)
No
1

서북부경남지역의 균형발전을 위한 마케팅 전략

하정용, 정기한

한국창업학회 한국창업학회지 제5권 제2호 2010.06 pp.1-22

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

Most recently, compared to other areas, West-North Province of Gyeongnam is behind the times because of absence of a large industrial complex, continuous population drain, and the shortage of educational facilities and medical institutions. However, the advantages of this area are superb natural landscape, clean, and well-managed cultural heritage. For balanced development of West-North Province of Gyeongnam, a close collaboration should be needed among local government, firms, university, and press. The investments based on the results of SWOT analysis for balanced development are required as follows: buildings of a Chinese medicine cluster around Mt. Jiri, an environment-friendly industrial cluster and agricultural cluster, and local cultural facilities. For this, marketing strategies should be carefully formulated and implemented by government.

2

기업내부역량이 기술혁신과 혁신성과에 미치는 영향에 관한 연구 - 자동차 부품 제조업체를 중심으로-

김정화, 전외술

한국창업학회 한국창업학회지 제5권 제2호 2010.06 pp.23-44

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

Recently the car industry has been going into a period of great convulsion. To cope with the environmental changes in the car industry, car component manufacturers should maintain organic cooperative relationships with finished car manufacturers while making efforts to develop new products through unceasing research and development and technical innovation in order to secure continued competitive advantages. This study was intended to study on the effect of technical innovations through strengthening internal capacity of car component manufacturers. The results of tests of established hypotheses are summarized as follows. First, hypothesis H1. The internal capacities of businesses will positively (+) affect technical innovations. Second, hypothesis H2. Technical innovations will positively (+) affect the outcomes of innovation. Third, hypothesis H3. Internal capacities of businesses will positively (+) affect the outcomes of innovation. Based on the results of the tests of the established hypotheses, the practical implications as follows can be presented. First, in the car component industry, to secure continued competitive advantage, efforts should be made to strengthen businesses’ internal capacity. Second, along with the strengthening of businesses’ internal capacity, the businesses should also make efforts to achieve further technical innovation based on it. Also, small car component manufacturers should focus their efforts on product development and process innovation in order to enhance the satisfaction of finished car manufacturers.

3

AHP와 BSC 기법을 이용한 벤처기업 복합비즈니스 지원시설 타당성 분석

정대율

한국창업학회 한국창업학회지 제5권 제2호 2010.06 pp.45-73

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

The clustering of the bio-venture companies in a region required the business support facilities which have multiple functions and purposes. This study shows that how the scientific and systematic evaluation model using AHP(analytic hierarchy process) and BSC(balanced score card) could be used to rank many facility requirements. To suggest architectural design and to test economic feasibility of the BBC facilities, the project team surveyed the demand of the facilities and analyzed the survey. Two types of questionnaire were designed, for the bio-business companies' CEO and the experts in the regional economy domain, and delivered to gather their opinion. The number of the respondents were 171 in business group and 102 in expert group. From the survey, the team could define the roles and building strategies, and also grasp the demand of the facilities. To analyze the priority of the facilities, this paper suggest AHP and BSC method. In the BSC model, four factors were considered such as ROI(return on investment), enhancement of business capability, operation efficiency, regional economic growth. Finally, what-if analysis were conducted to test the economic feasibility of the facilities alternatives.

4

사업다각화가 중소벤처기업의 경영성과에 미치는 영향에 관한 연구

차현배, 이철규

한국창업학회 한국창업학회지 제5권 제2호 2010.06 pp.75-100

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

In spite of its relatively short history of business experience, the “Small & Medium-sized Venture Companies” (hereunder referred to as SMVC) takes a significant role for economic growth in Republic of Korea. A large number of SMVC pursue their growth and development to the higher standard, becoming middle standing enterprise, by listing to Korean stock exchange market (KOSPI & KOSDAQ). It is also regarded that supports in governmental policy has become another important driving factor for SMVC to achieve growth after Korean foreign currency crisis rescued by International Monetary Fund in 1998. The trend of Information Technology (hereunder referred to as “IT”) industry, which constitutes a major portion in SMVC, shows ever-changing technology and business environment, leading to endless development by adapting new technology and convergence as well as rapid release of new product. Not every successful product in the past cannot guarantee the “Cash Cow” for the company in the future. It is required for each company to keep on changing for growth and development in order to survive, to maintain success, even more to continue expansion in the fast-moving industry environment. Therefore, this study analyze the difference in management performance between the passive group and active group to business diversification by examining six types of business diversification which is currently considered one of the growth model in business administration. As a result of above-mentioned study, it is reviewed that the management performance of active group is assessed better than that of passive group in especially for below three kinds of diversification – that is diversification by new technology, diversification by new trend, and finally diversification by irrelevant business field expecting volume of profit – showing significant distinction in statistical research. In the end, SMVC should scrutinize every detail of aforementioned types of diversification but also be well-prepared to successfully cope with rapid changes in business environment. While the strategy of "Selection and Concentration" still provides important implication to SMVC in the recent fast moving digitized economic environment, this study can indicate another way of successful and sustainable management performance to SMVC by seeking diversified new business opportunities in order to build an excellent business portfolio. Meanwhile, through the diversified business portfolio toward the long term strategic business diversification, SMVC not only should achieve sustainable management but also fortify the foundation to become global middle standing enterprise. In addition, when pursuing business diversification, it is desirable for SMVC to administer the liquidity of cash-flow carefully for the purpose of sustaining financial stability. In consideration of the current situation of SMVC, constantly facing the restriction of human and material resources available, it might be beyond the capability of SMVC to proceed each of diversified business simultaneously in real business world. However, while operating current business of sound cash flow, SMVC should strenuously pursue diversified new businesses by means of change and innovation in order to make strong grounds for growth potentiality within their capability. This paper is written for those SMVC who try to conduct business diversification when establishing business strategy.

5

코스닥 기업의 M&A와 경영성과에 관한 연구

김월수, 반성식, 박종해

한국창업학회 한국창업학회지 제5권 제2호 2010.06 pp.101-120

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

M&A(Merge and Acquisition) is the good way for corporations to grow and develop continually, and they can have competative force to survive successfully. There is many motivation and ways on M&A and also it's benefit is very various. We are intersted in relationship between M&A and managerial performance, especially corporations Listed in KOSDAQ. For doing research, we gathered 62 samples of M&A cases in KOSDAQ from 01/2004 to 12/2006. The result is as follows: First, Both ROA and ROE have positive properties before M&A. Second, as seen by CAR before 30 days of directorate, information of M&A is reflected on stock price before M&A announcement. Third, ROA, ROE, ROS has positive effect on CAR before 30 days of directorate. In This result we expect that corforations have high ROA, ROE, ROS can show high performance through M&A.

6

지역신용보증제도의 경제적 성과분석

이용두

한국창업학회 한국창업학회지 제5권 제2호 2010.06 pp.121-143

※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.

In the wake of weak domestic demand and economic recession from the global financial crisis occurred in late 2008, both the central government and the local governments of Korea have drastically expanded the credit supply for small & micro enterprises through the massive contribution to guarantee funds in order to free up the flow of fund. Recently, "Sunshine Loan Guarantee Program", petty loans backed by credit guarantee scheme of Regional Credit Guarantee Foundations, has been launched and widely accepted by the working classes. This study attempts to measure and to analyze the performance in terms of economic impact of Regional Credit Guarantee System which supports the funding for small & micro enterprises and the vitalizations of regional economy. This paper analyses the operative situation of credit guarantee foundations and measures the economic outcome in regional economy through an inter-industry analysis. The economic outcome is determined through measuring the effect on production inducement, value added inducement, and labor inducement and through comparing those effects with guarantee outstanding and subrogation amount of regional credit guarantee foundations.

 
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