Earticle

Ever since the global financial crisis, the Korean government has been strongly encouraging universities and research institutes in Korea to engage in venture start-ups hoping to strengthen the nation's competitiveness, to foster high-tech industrial development, and to stabilize the job market amid of slowing economy. Contrary to what is hoped, universities in Korea appeared to focus more on the quantitative growth in start-ups than the qualitative one. In this study, the researchers try to evaluate the entrepreneurship competency of Korean universities. Based on the previous studies and surveys, an assessment tool for the measurement of university entrepreneurship competency was developed. The university‘ entrepreneurship competency index are composed of four(4) main areas of plan, operation, infra, and action. They are divided into thirteen(13) sub-areas, and thirty-nine(39) indicators. The researchers developed and used questionnaires to conduct the survey. To do so, AHP was used first to prove its validity. After measuring university’s entrepreneurship competency, competency index for Korean universities is computed.

This is an exploratory study aiming to check entrepreneurial behavioral processes and to unravel the relationship among the relevant variables. Specifically, the influential relationship between the personality traits of small business owners and the securing of social capital was checked and the existence of social support's moderating effects in the process was examined. For these aims, the Big 5 Model of Personality was applied to examine what effects their personality traits have on the securing of social capital; and the moderating effects of social support were additionally analyzed. Specifically, 191 small business owners in Seoul were surveyed, and a regression analysis and a moderated regression analysis of the collected questionnaires were performed. According to the result, it was verified that their overall personality traits positively and significantly influenced the securing of social capital. But among subfactors of the Model, neurosis and openness alone helped the securing of social capital. In addition, social support had positive moderating effects in the process where personality traits secured social capital; it had marginal moderating effects on neurosis, while it had nearly no moderating effects on openness. These findings are academically and practically significant in that social capital, an important means directly connected to achievements, was studied as an outcome variable; that a better understanding of small business owners' behavioral processes was achieved by combining psychological variables such as personality trait and social support with the research; and that the roles of social support that is provided to small business owners were examined in detail.

Under a motto 'when the national future growth power is found from the foundation and the companies grow, the country grows', the corporate support policies are enforced more frequently than any other time. Particularly, not only the central government agency but also local government agencies are enacting a lot of company-friendly support policies targeting small enterprises and small businesses. However, entrepreneurs are dubious about the effectiveness of the government support policy. Hereupon this study attempted to circumstantiate how effectively 3 services: fund support(guarantee), consulting, and education which were most representative services among Seoul's company support policies are being provided targeting small enterprises and small businesses in Seoul. Furthermore, it investigated what parts have to be complemented in order to enforce the field-oriented support policy. As a result, Seoul's corporate support policy was generally positive in terms of service usefulness and satisfaction but the service easiness was inadequate and the education was positive in terms of the service easiness and service satisfaction but the service usefulness was inadequate. In the consulting part, only the service easiness was positive and the service usefulness and service satisfaction were inadequate. This study suggests through the survey result that in terms of the fund support, the document procedure should be simplified and the support field should be expanded and divided to raise the service easiness. In terms of the consulting and education, the more field-oriented customized education and consulting are necessary in order to raise the service usefulness more.

There are many factors to consider for successful startups in the field of smart learning. In this study, we considered cognition, affection, and conation in comprehensive and balanced perspective. Previous research in the field of management information systems has focused on information technology for organizational performance. However, this study extended the scope of the influencing factors of learning outcomes from IT use (cognitive perspective) to self-control (conative perspective) and emotional intelligence (affective perspective) that have been studied in the filed of pedagogy and psychology. Based on literature review in the field of MIS, pedagogy, and psychology we developed the research model and hypotheses. Influencing factors of smart learning outcomes is composed of usage level of smart learning tool, emotional intelligence, self-control, and collectivism. 151 survey data was analyzed in order to prove research model. The result of data analysis is following. In cognitive perspective, we proved that the usage level of smart learning tool influence the smart learning outcomes. In affective perspective, we proved that the emotional intelligence influences the smart learning outcomes. This result means that the emotion regulation skills among team members and the emotion skills of the team's leader affect the learning outcomes of team-based tasks. In conative perspective, we proved that self-control influences the smart learning outcomes. Therefore, a smart learning manager should provide a way to exert one's self-control, and organize and run the learning management system. The startups in the field of smart learning can be classified into three subcategories: the development of educational content, a smart-learning management system development, management and operation of the smart learning system. For the successful startups of these smart learning, It is also important to improve the level of use of the smart learning tools, but also important to consider learner's emotional intelligence and self-control making up information systems and their contents.

This study aims to suggest insight to the medical equipment distribution business based on the previous study which studied medical market characteristic, affected by government policy in a macro perspective and it consider business size as a variable to find out survival strategy for the small size business holder. General consumption goods market is provided enough study materials such as ‘Customer psychology and customer behavior research’ and ‘Analysis of the product spread factors through the relationship between the various external variables and spread factors’ and the business holders can apply to their business as the various marketing tools but It’s rarely found the strategy analysis for each market in the markets witch required to consider its specialty. For this reason, this study suggests meaningful insights of business characteristic and survival strategy for the medical equipment market which is medical and industrial market. Main stream of this study is confirmation of difference in customer access way by company size in the hypothesis 1 and difference in customer access subject by the company size in the hypothesis 2. Also it’s confirmed that there are difference between apparent market growth rate and corporate sentiments growth rate by the company size in the hypothesis 3 and difference of portfolio strategies for domestic and global market by the company size in the hypothesis4. It’s confirmed significant insights for both of academic and business sector after through considering of all results. First of all, in academic sector, corporation can be known the customer asset factors (brand, value, and relationship) which link customer to their business and three factors to maintain the long term relationship with customers i.e., corporation brands, relationship and value as the resources which required to manage. The fundamental objectives of the business are survival and revenue creation. On the other hands, the corporation is required to put different survival strategy by their owned resources and different business characteristics. Not only for the medical equipment business but also the most of markets are consisted of numerous small business holders. It’s expected to draw conclusion of successful strategy as reducing risk factors and opportunity cost through this study which is the survival strategy and business characteristic for the small business holders. It’s suggested to consider the conclusion of the study for the corporation as growing their business, i.e. the characteristic of customer by company size, sentiment market growth rate and overseas market expansion strategy. Each corporation can reflect resources and insufficient parts they will need as they compare their sentiment current statues and strategy with other corporation.

Recently, the national interest in sports including golf has risen and the sports industry has been expanded and popularized. For this reason, various studies on the current state of sports facilities and management methods have been conducted. But comparative research on the service quality of sports facilities, characteristics of individual consumer behaviors and differences between them has been hardly conducted. Therefore, this study aims to investigate the differences between the service quality and consumer behaviors in golf range and sports center startt-up through statistical analysis. The results of this study are as follows. First, there were significant differences in the quality of human resources and management systems perceived by users and especially, the service quality of the golf club showed a relatively higher perception. Second, when the differences in consumers' reuse intention and recommendation to others in the two facilities were analyzed, the golf club received a higher recommendation to others. Third, when the interactive effects of service quality, consumer behaviors and demographic characteristics were analyzed, all the sectors except for age and consumer behaviors showed strong interactive effects. In conclusion, these results display specific contents of the two facilities that have been perceived in the same context, so far, and will serve as data for facility management and marketing, from the practical perspective.

While the employment market has been frozen from prolonged depression, interests toward starting one's own enterprise have been soaring. There are many different groups of people who wish to start their own business from people who are planning to their next stage after retirement, women who have been out of work for housekeeping and child rearing to young people who have been struggling to find jobs in this extremely competitive job world. In a recent great depression, the number of enterprises founded by people with creative ideas and sound passion has increased. According to the 2013 report from Ministry of Strategy and Finance, however, 840,000 people among 990,000 new entrepreneur have reported discontinuance of their business, which means only about 15% of those are successful. Since more and more people are interested in starting their own business, the number of people who start new businesses is on the rise. Majority of them, however, fail because they could not prepare thoroughly. New studies to find out factors for a successful business for people who prepare to start their enterprises have presented, most of which study on specific characteristics of entrepreneurs’ business background, mind toward the business, management skills and the result. Since the scope of the studies is so wide and varies, it was not handy for people who wish to refer the resources to get help for their new business. Although preparation in wide scope is necessary, this study focuses on the very essence which is crucial in starting a business. They are planning, mind, selecting items, getting fund and marketing. This study was done by direct research and profound analyses and will show the guideline to increase the rate of successful new businesses. The research was performed under the hypothesis that ‘businesses which take consideration and put to practice of these five factors in order of importance will have higher possibility of success.’ According to the research the study found that the order of importance which should be considered by new entrepreneur is as follows; Selecting items and technology> Planning> Finance> Mind> Marketing. Result from analysis the research among entrepreneurs who make over 15% of profit shows that '6 of them chose Selecting item as their first priority, in the second place 3 of them chose Planning, and 3chose Finance, in the third place 4 chose Finance, in the fourth place 3 chose Finance and finally in the fifth place 5 chose Marketing as the most important factor. From the analysis, the order of importance rated by managers whose businesses make more than 15% of profit is as follows; Selecting items and technology> Planning= Finance> Mind> Marketing. Apart from the fact that Planning and Finance are in the same second place, the research analysis from entrepreneurs whose businesses make over 15% of profit proved that the research shows similar result as the hypothesis. This defines that there is a clear connection between the success of new enterprises and the choice of factors regarding the order of importance.