Earticle

초록

영어

Recently, the national interest in sports including golf has risen and the sports industry has been expanded and popularized. For this reason, various studies on the current state of sports facilities and management methods have been conducted. But comparative research on the service quality of sports facilities, characteristics of individual consumer behaviors and differences between them has been hardly conducted. Therefore, this study aims to investigate the differences between the service quality and consumer behaviors in golf range and sports center startt-up through statistical analysis. The results of this study are as follows. First, there were significant differences in the quality of human resources and management systems perceived by users and especially, the service quality of the golf club showed a relatively higher perception. Second, when the differences in consumers' reuse intention and recommendation to others in the two facilities were analyzed, the golf club received a higher recommendation to others. Third, when the interactive effects of service quality, consumer behaviors and demographic characteristics were analyzed, all the sectors except for age and consumer behaviors showed strong interactive effects. In conclusion, these results display specific contents of the two facilities that have been perceived in the same context, so far, and will serve as data for facility management and marketing, from the practical perspective.

목차

I. 서론
 II. 이론적 배경 및 선행연구
 III. 연구방법
 IV. 연구결과
 V. 결론
 참고문헌
 Abstract

키워드

저자

• 이범 [ Beom Lee | 교수, 창원문성대학교 재활레저스포츠과 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658