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The purpose of this paper is to investigate the determination of a work decision in a small size firm. According to the empirical results, an increase in years of education results in decreasing the probability of working in a small size firm. On the other hand, an increase in years of experience in the labor market results in increasing the probability of working in a small size firm. Based upon the statistical results from the employmeltsequation, two wage equations for a big and a small size firm are estimated in order to calculate the productivity gap. This study finds that there exist productivity differences between two different size of firms. Therefore, the labor policy for reducing wage disparity and wage discrimination against workers employed in a small size firm should be reconsidered as soon as possible.
There are about 20000 accommodations called small lodging. Customers usually use small lodging than hotel because of budget and convenience. However, it is so rare which is a study on small lodging business. In Korea, small lodging has a little negative image with pleasures business. It is nevertheless plenty of using. The purpose of this study is to identify characteristics of small lodging compared with hotel and the relationship among service marketing mix of 7 Ps, customer satisfaction, and repurchase intention. The results show that cheap prices, clean bedding, employee service, cleanness, and view of small lodging affect positively customer satisfaction. Cheap prices, view, employee service, and clean bedding affect positively repurchase intention. Therefore, managers of small lodging should develop and manage service marketing mix of 7Ps in perspective of customers to enhance customer satisfaction and repurchase intention.
After examining the various perspectives concerning individual characteristics of entrepreneurs including personality traits and characteristics through a literature review, for the purpose of finding out managerial implication on practice, this paper divides individual characteristics of entrepreneurs into two dimensions: inherited elements(e.g. extraversion, conscientiousness, emotional stability of big five factors of personality) and acquired elements(e.g. education, experience). It then tested the hypotheses of causal relationships between individual characteristics and strategic orientation(market- and technology orientation) of new enterprises. The results of this research show that two composite concepts exert significant influence on market- and technology orientation of new enterprises: agreeable extraversion, conscientious openness of inherited elements. However, none the acquired elements exert such an influence. In addition market- and technology orientation proved to be beneficial to firm performance in terms of satisfaction.
VIP라운지 이용고객의 항공사 선택속성과 고객 재구매 의도에 미치는 영향에 관한 연구
한국창업학회 한국창업학회지 제5권 제4호 2010.12 pp.71-96
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
Airliners’ onboard services are playing essential role in allowing passengers to select air services. For airliners which provide air services in a very limited way, however, it is very hard to make services visible to passengers. Basically airliners are required to create values for passengers and reshape themselves as passenger-oriented air service providers. In addition to very limited range of onboard services, no preliminary research materials regarding VIP lounge service is available. These factors are combined to make it hard for airliners to catch up with international market trends. Airway services are largely divided into onboard service, ground service, incidental service and VIP lounge service. It is certain that passenger satisfaction with airline service attributes correlates with the decision to repurchase airline services. The study found that actual passenger negatively responded to decision to repurchase airway services. That is, it turned out that the higher their education and income levels are, the more they are sensitive to brand recognition and higher quality services. The study also found that the higher the passengers’ education and income levels are, the more negative they are in satisfaction with overall services. In addition, the more frequent the passengers’ air service use are, the more negative their overall satisfaction and motivation to repurchase are. In particular, VIP lounge passengers; satisfaction with air services turned out to more highly correlate with the decision to repurchase. Motivating passengers to “repurchase”should be the ultimate goal to be sought by airliners. Only then can the airliners improve profit structure and revel in growing profit. In addition, such goal should be the focal point of strategy to attract popularity for VIP lounge.
글로벌시대의 장수기업 성공요인 및 육성방안에 관한 연구
한국창업학회 한국창업학회지 제5권 제4호 2010.12 pp.97-114
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
Now the world versus the proposition that under the globalization era, as well as each country's borders after the collapse of companies already have long barrier. In this age of limitless competition, especially the competitiveness of each company focusing on the most important factor working to remain competitive and there. Thus, this competitive advantage can be found in the typical reasons for companies to evaluate longevity. To summarize the results of this study at the enterprise level core competencies and enhance competitiveness strategy, internal and external environmental analysis may include a thorough. Looking for support measures at the national level, tax incentives, support for human resources, technology development support, funding, marketing support, and provide a support system in the future companies will have the longevity.
사회적 네트워크와 자아효능감이 기업가적 의도를 매개로 창업활동에 미치는 영향
한국창업학회 한국창업학회지 제5권 제4호 2010.12 pp.115-139
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
The creation of new job is considered as the national purpose recently. As this phenomenon regarded, this study is purposed to explore what factors influence on entrepreneurial intentions. To promote the empirical analysis, domestic nascent entrepreneurs who succeed entrepreneurship are selected, and 208 survey responses are collected. For test hypothesis, multiple regression analysis and mediated regression analysis are used. The results of an empirical analysis are as follow. First, the strong ties more influence on entrepreneurial intentions while the week ties which are based on business knowledge, information, and technology more positively affect on entrepreneurial activities. Second, self-efficacy more positively affects on entrepreneurial intentions than entrepreneurial activities. Third, entrepreneurial intentions significantly affect on entrepreneurial activities. This paper also analyzes the mediated effect between entrepreneurial intentions and variables. The result indicates that social network of strong ties and week ties have the perfect mediation effect among variables. Finally, entrepreneurial intentions have the partial mediation effect between self-efficacy and entrepreneurial activities. As results show, self-efficacy which is the significant variable for task performance has the most impact on entrepreneurial activities.The results suggest that entrepreneurs receive information and knowledge about entrepreneurship through the strong ties based on family, relatives, and friends since they have lack of capitals during start-up period. Moreover, various social networks should be established so that potential entrepreneurs can recognize the need of economic and technological support of entrepreneurship. It enhances entrepreneurial intentions and provides direction how to start-up business. It is suggested that future entrepreneurs and potential entrepreneurs can be selected as sample and analyze gender so that it can achieve meaningful finding.
캐릭터 기업의 국외 진출에 관한 국제 기업가정신 관점의 적용
한국창업학회 한국창업학회지 제5권 제4호 2010.12 pp.141-167
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
Within the framework of international entrepreneurship (IE), several drivers for internationalization and enhanced performance of small / medium-sized enterprise were investigated in this paper. While existing IE literatures have focused on conceptual clarification and extension of IE, we proposed the systematic components of high-performing IE. We also conducted exploratory qualitative research in order to pick over meaningfulness and applicability of those components. According to case analysis, character-based SME could effectively accomplish foreign market entry, global expansion, and increased financial performance through (ⅰ) role complementarity of founding team, (ⅱ) industry growth and evolution of synergistic technologies, (ⅲ) capabilities for character creation and commercialization, and (ⅳ) firm-specific business model and managerial processes.
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