Earticle

초록

영어

Various prior studies on the innovation have been focused on the supply-side of innovations. Most of the previous research are mainly about how to execute the change and innovation consistently, to create the innovative products and services, and to strengthen innovation competencies. Instead of the supply-side of innovations, this study is focused on the demand-side of innovations. Factors affecting the innovation confidence are investigated in this study. Independent variables which can affect the innovation confidence are identified through literature review, and research hypotheses are created. In order to test the hypotheses, telephone survey targeted Gyeongnam province were executed in 2010, and as a result 227 survey questionnaires were collected and used for data analysis. Research results show that market or customer age, income, personal network, opportunity recognition and capability competence can affect the innovation confidence. On the other hand, it is hardly to say that working status and regional homogeneity can affect the innovation confidence. The results of this study can be practically used how to operate the marketing activities through customer segmentation in order to perform the marketing activities of firms effectively.

목차

I. 서론
 II. 선행 연구
 III. 연구 가설 및 연구 방법
 IV. 실증분석 결과
 V. 결론 및 시사점
 참고문헌
 Abstract

키워드

저자

• 조동환 [ Dong-Hwan Cho | 경남과학기술대학교 벤처경영학과 조교수 ] 제1저자
• 김성호 [ Sung-Ho Kim | 경남과학기술대학교 전자상거래무역학과 조교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658