Earticle

초록

영어

The cultural content business is lucrative and very sensitive to the changes of the era. In other words, the business tends to diversify due to its volatility. We have studied that the relations between the diversification and financial performance of the company. For this study, we define the meaning of the diversification and the cultural content company and varify previous studies. The79 cultural content companies' data come from the electronic disclosure system. In addition, we have applied to Berry-Herfindahl Index (BHI) that is the most commonly used index to understand the relationship between the profitability and diversification and the regression analysis has used. We assume that if the assets or the capital is big, it would be advantageous to the diversification. So we provide the groups that have 50 billion won in capital and 100 billion won in assets. In the result, we analyze the diversification and the financial performance show statistically U-shaped relationship. In other words, the financial performance of the larger cultural content company is inverse propotion to the diversification at some point. But after the point, the financial performance is propotion to the diversification. For the cultural content company, the diversification is essential to the steady profit. The aim of this study is to help the cultural content companies which chase the profit and stability by using the diversification.

목차

Ⅰ. 서론
 Ⅱ. 이론적 배경
 Ⅲ. 연구설계
 Ⅳ. 실증분석
 Ⅴ. 결론 및 시사점
 참고문헌
 Abstract

키워드

저자

• 유동길 [ Dong Gil, Yoo | 박사과정, 서울대학교 기술경영경제정책대학원 ] 주저자
• 김응도 [ Eung Do, Kim | 초빙교수, 충북대학교 의생명과학경영융합대학원 ] 교신저자
• 배기수 [ Khee Su, Bae | 교수, 충북대학교 경영대학 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]

• 간기

  격월간

• pISSN

  2092-8068

• 수록기간

  2006~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 658