현재 위치
Home
국가이미지와 제품이미지가 제품평가에 미치는 영향 - 중국 소비자의 한국과 일본자동차에 대한 태도를 중심으로 -
A study on the effects of country image and product image on product evaluation : Focused on the Chinese Consumer’s Attitude to Korean and Japanese automobile
-
- 발행기관
- 한국창업학회 바로가기
-
- 간행물
- 한국창업학회지 KCI 등재후보 바로가기
-
- 통권
- 제9권 제2호 (2014.06)바로가기
-
- 페이지
- pp.1-26
-
- 저자
-
- 언어
- 한국어(KOR)
-
- URL
- https://www.earticle.net/Article/A223067
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
원문정보
초록
- 영어
- Recently lots of korean companies are entering into chinese market, but few companies are making successful business establishments. One of the biggest reasons of this result may be due to the lack of understanding about chinese consumers. Therefore this study analyzed how country image and product image play an role in buying decision of chinese consumers in the competitive chinese automotive market. When consumers buy a product, country image and product image may play a very important role. From this perspective, this study analyzed whether country image and product image have an effect on product evaluation. For the purpose of empirical testing, chinese consumers in local market were surveyed and the analysis and test of research hypothesis was made through structural equation model. The test results of the hypothesis are as follows. in the case of South Korea, the economic image and the political image had a positive (+) effect on the functional image but the cultural image did not have a positive (+) effect on the functional image. The economic image and the cultural image had a positive (+) effect on the symbolic image but the political image did not have a positive (+) effect on the symbolic image. In the case of Japan, the economic image, the political image and the cultural image had a positive (+) effect on the functional image. The economic image and the cultural image had a positive (+) effect on the symbolic image but the political image did not have a positive (+) effect on the symbolic image. In addition, the functional image and the symbolic image in Korea and Japan both had a positive (+) effect on the product evaluation. Finally, we discussed the results of this study and the theoretical and managerial implications, and presented the limitations of the study and future research directions.
목차
Ⅰ. 서론
Ⅱ. 이론적배경
Ⅲ. 연구의 모형과 가설
Ⅳ. 연구 방법 및 실증분석 결과
V. 결론
참고문헌
키워드
Country Image Product Image Product Evaluation저자
간행물 정보
발행기관
-
- 발행기관명
- 한국창업학회 [The Korea Enterpreneurship Society]
- 설립연도
- 2006
- 분야
- 사회과학>경영학
- 소개
- 한국창업학회는 기업가정신, 사회적기업가정신, 조직기업가정신, 국제․지역창업, 기술창업, 문화창업, 비영리창업, 여성창업, 소상공․자영업창업, 중소벤처창업, 창업경영, 창업교육, 창업지원정책, 창업컨설팅, 가족기업, 사회적기업, 벤처캐피탈 등 창업학 및 이와 관련되는 학문의 연구와 적용을 통하여 한국창업학의 발전과 창업정책개발, 국가경제 및 기업의 성장 발전에 기여하며, 회원 상호간의 학술교류와 친목 도모를 목적으로 한다.
간행물
-
- 간행물명
- 한국창업학회지 [Journal of the Korean Entrepreneurship Socieity]
- 간기
- 격월간
- pISSN
- 2092-8068
- 수록기간
- 2006~2026
- 등재여부
- KCI 등재
- 십진분류
- KDC 325 DDC 658
이 권호 내 다른 논문 / 한국창업학회지 제9권 제2호
피인용수 : 0건 (자료제공 : 네이버학술정보)
함께 이용한 논문 이 논문을 다운로드한 분들이 이용한 다른 논문입니다.
출처 : 네이버학술정보
0개의 논문이 장바구니에 담겼습니다.