Earticle

Intelligent digital factory is 3D simulation model for building and inspecting various alternatives for scheduling algorithm, material handling system, motion analysis and so on. That is, the final objective of intelligent digital factory is constructing optimized manufacturing system by developing effect manufacturing methods about 4M(Man, Machine, Material, Method). In this paper, we give new Material handling method and lay-out for increasing of productivity and utilization rate(%) on major workstations at a tractor manufacturing line. In conclusion, this research shows the developed material handling method and lay-out can increase productivity and utilization rate(%) on major workstations by 45 tractors per day and 3%. The technology of this intelligent digital factory enable to develop new manufacturing methods, continuously productivity innovation in various manufacturing systems.

변화된 경제 환경 하에서 기업은 재무상태와 경영성과를 보다 잘 반영하기 위하여 기존의 회계방법과 절차를 바꾸기도 한다. 의사결정에 보다 유용한 정보를 제공하는데 목적이있음은 물론이다.

The purpose of this study ie to examine the behavior of accounting changes and test how market respond to accounting changes, particularly focusing on IT firms and Venture firms. The study period ranges from 2000 to 2004 and the sample consists of 172 changes made by KOSDAQ-listed firms. The empirical results show that (1) there are some differences in the behavior of accounting changes between IT firms and non-IT firms and (2) the abnormal stock returns are more negative for IT firms than non-IT firms. In addition, The abnormal stock returns are more negative for non-voluntary accounting changes than for voluntary changes, and when reported earnings increase by accounting changes, abnormal stock returns are negative. But, there are no significant results about Venture firm and non-venture firms. These empirical results imply that accounting changes of IT firms transfer negative information to stock market. Unlike accounting changes of non-IT firms, those of IT firms could be signals on negative change of business environment or high possibilities of earnings management.

전자상거래가 증가하면서 기업들은 제품과 서비스를 판매하기 위해 점차적으로 인터넷에 의지하고 있다. 하지만 이러한 온라인 상거래 시스템의 효과성은 고객과 기업들 사이의 기술 기반 상호작용에 대해 고객들이 느끼는 편안한 정도에 달려있다.

Based on the information system and marketing literature, this study proposes a research model for understanding the influences of quality dimensions(system quality, information quality and service quality) on customer satisfaction and purchase intention. Three system quality variables(design, interactivity and access), two information quality variables (informativeness and security) and three service quality variables(responsiveness, reliability and empathy) are identified as important variables that have an impact on customer satisfaction and purchase. Data from a survey of 405 customers of Chinese Internet Shopping malls are used to test the research model. Confirmatory factor analysis is conducted to test the validity of the measurement model, and the structural model also is analyzed to examine the associations hypothesized in the research model. This study uses LISREL(SIMPLIS) approach to investigate the research model. The results show that design, interactivity, security, reliability and empathy affect customer satisfaction, while access, informativeness and responsiveness have not a statistically significant effect on customer satisfaction. Also all variables affect purchase intention. Overall, system quality, information quality, and service quality are important antecedents of customer satisfaction and purchase intention. Finally, this study suggests the implications of these findings and offer directions for future research.

The purpose of this study is to examine the relationship among high performance work systems(HPWS), human capital and organizational performance. To test hypotheses, Human Capital Corporate Panel Survey(HCCP, 2005) data collected by the Korean Research Institute for Vocational Education and Training (KRIVET) and KISLINE data(2007) from the Korea Information Services (KIS) were used. The sample of this study consists of 300 manufacturing firms in Korea. Data were analyzed using OLS(Ordinary Least Squares) regression technique. Results showed that HPWS has a positive impact on Human Capital and organizational performance(sales per employee). And Human Capital has a positive impact on organizational performance. We also found Human Capital partially mediated the relationship between HPWS and organizational performance. Finally, we discussed theoretical and practical implications of this study, limitationsquaresdirections for future study.

한국의 산업부문별 자본스톡의 움직임을 보면 한국의 경우 전체적으로 전기(1966~1991) 보다 후기(1992~2006)의 증가율은 둔화되고 있으나 지속적으로 자본축적이 이루어지고 있 음을 알 수 있다. 또 대부분의 부문에서 전기에 못 미치는 증가율 추이를 보이고 있으나 운 수창고･통신업은 오히려 전기를 능가하는 전기대비 151.9%의 증가율 추이를 보여 한국 통 신업계의 괄목할 만한 성장을 자본축적의 면에서도 엿볼 수 있다. 일본의 경우, 모든 부문 에서 증가율이 전기(1966~1991)보다 감소하는 추이를 보이고 있는데, 특히 광공업부문의 증가율은 전기대비 ‐100.0%를 기록해 자본스톡 축적이 거의 이루어지지 않고 있다는 것을 알 수 있다. 노동스톡 변화를 보면, 한국은 1966년 이후 꾸준한 증가 추세를 보이고 있는 반면 일본 의 노동스톡은 1966년 이후 급속히 증가하다 1993년부터 감소 추세를 보이고 있는데, 이 는 1993년 일본 버블경제의 붕괴와 함께 노동스톡의 축적이 둔화된 때문이라 생각된다. 이 후 일본경제가 회복기에 접어든 2004년부터 노동스톡의 축적이 이루어지고 있는 것을 알 수 있다. 추계기간(1966~2006)동안 한국과 일본의 경제성장과 거시경제변수의 움직임을 살펴볼 때, 한국의 경제성장에 가장 큰 영향을 끼친 경제변수는 자본이었고, 일본의 경우에는 노동 이었다.

When we examined the movement of capital stock in Korea through different types of industry, the increasing rate of capital stock during 1992~06 is lower than 1966~91. However, we can find that the accumulation of capital is increasing. Moreover, the increasing rate of transport, storage, and communication is 151.9%, which is higher than the previous period(1966~91). This reflects the rapid growth of Korea's IT industry and accumulation of capital. In the case of Japan, the increasing rate is lower than the previous period(1966~91). Particularly, in the mining and quarrying industry, it is -100.0%, which also means there is almost no accumulation of capital. When we examined the movement of labor stock, in Korea it has been increasing from 1966~06. However, in case of Japan, it is increasing during 1966~92 while it is decreasing during 1993~06 due to the burst of the bubble economy. Yet from 2004, during the period of economy convalescence, labor stock is accumulating once again. During the period of measurement(1966~06), the capital investment exerted most significantly in Korea, while in Japan, the labor stock has exerted.

21세기 식품산업의 특징은 식품안전에 대한 체계적인 식품관리가 우선적으로 요구되어 지고 있다. 국내 식품산업의 특징은 원재료를 수입하여 국내에서 단순 가공하여 수출하던 방식에서 전 세계를 대상으로 한 글로벌 소싱, 반 가공, 가공, 유통 및 마케팅이 글로벌 파트너들을 통해 복합적으로 이루어지는 방식으로 변화되고 있다.

This paper examines the establishment of supply chain management partnership and business productivity in Korean food industry. As SCM got evolved, the importance of partnership and relationship among the partners is increased. Especially, in Food supply chain, due to the importance of Food safety and cost reduction, partnership among the supply chain members become critical factor for achieving productivity which consisted with following factors such as IT capability, Trust, Standardization. The purpose of this study is identifying partnership factors and Agility to clarify with the partnership experience as SCM factors contribute to business productivity for the food SCM firms. Base on analysis of 134 cases, following results were founded. First, SCM partnership trust factors have negatively significant influence on responsiveness of supply chain agility. Second, SCM partnership trust factors have negatively significant influence on flexibility of supply chain agility. This study suggests that there is paradigm shift on the food supply chain and necessity for on-going partner relationship. However, there are limitations such as industry development level, partial integration process in food industry. For the future study, stepwise approach should be examined.

최근 전 세계적으로 고령화, 저출산 등으로 인해 국가 발전의 신동력을 찾기 위해 잠재역량이 높은 여성 인력에 대한 관심이 고조됨에 따라, 산업전반에 여성들의 적극적인 경제활동이 이루어지고 있다.

The purpose of this study is to investigate the key factors influencing characteristics of women entrepreneurs on the managerial performances with environmental uncertainty. This study has been reviewed various theoretical research relating to characteristics of women entrepreneurs, managerial performances and environmental uncertainty. In order to test the proposed model, a total of 115 completed the questionnaire, and we carried out data analysis using SPSS 15.0. The major results of this study as follows. First, need for achievement of women entrepreneurs was influenced positively by customer performance. Second, risk-taking propensity of women entrepreneurs was influenced positively by customer performance and satisfaction. Third, vision of women entrepreneurs was influenced positively by financial performance, customer performance and satisfaction. Fourth, opportunity perception of women entrepreneurs was influenced positively by satisfaction, and identified the moderating effect of environmental uncertainty differences. The results of this study will provide practical implication on success of women entrepreneurs.

This paper discusses the insider trading sanctions in the 1980s in terms of their interrelationship with mergers and acquisitions (M&A) and budget restraint of the Securities and Exchange Commission (SEC). A party against insider trading, including the SEC, argues that insider trading erodes public confidence in capital market, and eventually raises firms’ cost of capital, pressing corporate efficiency down. In this case, active insider trading is detrimental not only to industrial productivity, but also to public interest in general. The other party sympathetic to insider trading maintains that insider trading is an inexpensive way of compensating insiders for their managerial and supervising efforts. If this argument is true, banning insider trading requires a better method to circumvent general principal-agent problem, aligning insiders’ interest with shareholders’ hope that insiders’ efforts are focused on corporate efficiency and productivity with higher share values. Insider trading sanctions, both case laws and statutory sanctions, were substantially reinforced in the 1980s. The SEC pursued insider trading not only because insider trading potential was larger due to the M&A boom, but also because they needed an easy-to-publicize issue to alleviate budgetary pressure on them.

공급사슬관리(Supply Chain Management; SCM)는 경영학 분야의 핵심이슈로서 지속적으로 연구되고 있으며, 실무적으로도 생산역량강화를 위해 공급사슬관리활동의 비중이 확대되어지고 있다.

It is generally accepted that Supply Chain Management(SCM) is a key success factor to create firm innovation. Especially with advance of information technology, firm strategy to integrate supply chain activities is being considered frequently nowadays and it also makes firm improve its supply chain performance dramatically through higher levels of activity efficiency and integration. As a consequence, the need to find diverse activities and to optimize the performance of SCM is increased and firms adopting SCM try to identify their activity of SCM and figure out the effect of SCM on firm. Thus, this study was designed to figure out the effect of the activities of SCM on SCM performance. For this, a survey was conducted to the managers of SCM department in companies and Structural Equation Modeling(SEM) techniques was used for this analysis. SCM activity factors were comprised of ‘information infrastructure’, ‘support activities for SCM’, and ‘collaboration with SCM partners’. The results of this study reveal that the factors such as the information infrastructure and support activities for SCM give a significant influence on the collaboration with SCM partners and these factors influence on production performance(SCOR) indirectly through the collaboration with SCM partners. It is also identified that the collaboration with SCM partners give a significant influence on Supply Chain Operations Reference in terms of relationships among activities.

2008년 미국 서브프라임부실과 리만브러더스 파산으로 야기된 세계금융위기는 우리나라 경제에 여러 심각한 문제들을 발생시켰다. 특히, 급격한 환율 변동은 환헤지를 위하여 이색 통화 옵션(예: KIKO***, Knock-In and Knock-Out Option)에 가입한 많은 중소 수출업체들에게 큰 손실을 가져다 주었다.

The objective of this paper is to examine the nature of KIKO, seemingly a hedging instrument, which has troubled many exporting firms in 2008 and to provide an insight on whether KIKO was an effective currency hedging tool, compared with other currency derivatives. The global financial crisis in 2008 and following economic recession has made people rethink the magnitude of risks associated with financial derivatives, especially over-the-counter derivatives such as CDS and KIKO which are in nature hard to estimate its true value from the buyer's side and difficult to figure out the risk characteristics embedded in the instrument. In this parer, we have attempted to analyze the problems of KIKO as a hedging instrument and to reexamine the role of banks, supervisory body, and exporting firms associated with the KIKO contracts.

나날이 발전하는 통신과 교통들의 대체재 위협, 그리고 새로운 국제항공시장의 다변화속에서 잠재적 진입자(저비용 항공사)와 기존항공사들 간의 경쟁위협 속에 고객이 원하는 맞춤형 전략과 전략적 차별화전략을 통해 항공시장의 고객을 세분화하고 표적시장을 선정하는 것이 현대 대형 항공사의 선두 과제이다(정인석, 2008).

The purpose of this study is to show an international airway VIP Lounge about service productivity and positioning strategy. VIP Lounge customers in airport of Seoul were distributed and 100 usable questionnaires were attended. The result show that tedy satisfaction a positivoungeluence on all of service productivity. The research shows that, tedir satisfaction to increase tedir service productivity and positioning. To focus on differentiated needs of the customers of VIP Lounge of aviation companies. the study found that new management strategies should be formulated after understanding customers' needs and with high involvement of customers. To become the market leader in 21st century, aviation companies worldwide are focusing on VIP Lounge service. The companies must improve working environment to achieve customer satisfaction. And also create a new environment system in the organization to improve the existing service product by systematic and extensive research. First we needs to make an new VIP Lounge so that every customer can use it. Second, at present aviation companies are not making enough profit so we need to introduce new and improved system. And finally we need to differentiate our service product from small aviation companies that's why need new VIP Lounge.

20세기 후반 이후 세계화 현상이 가속화되면서 전 세계적으로 경쟁이 심화되고 있다. 특히 한국의 경우, 국민총소득(GNI)대비 수출입 비중으로 표현되는 대외의존도가 2000년 들어 80% 상회하는 높은 의존도를 보일 뿐 아니라, 최근 금융위기 등으로 인한 외부환경변화로 2008년 현재 110.6%에 이르고 있다.

R&D and Foreign opening index are generally used as main variables that effected on total factor productivity. But in R&D case, even though it can be classified in many types according to influencing categories or time lag. But in existing research there are no such distinctions and only estimate total effect. Especially, former comparative studies about total factor productivity between small or medium enterprises and large enterprises, show that small or medium enterprises has higher Total factor productivity than large enterprises. But it can be deducted other results when large enterprises and small or medium enterprises have different view about R&D categories that interested in, or time lag. In this research, we classified R&D in basic, application and development. And analysis how much total productivity has effected by each R&D expenditure, using Multi usingmodin. As a result, basic and application R&D don't effected on total productivity, development R&D, each R&other hand, has effected on total productivity. And we also found that development R&D has more effective to increase total productivity when using in small or medium enterprises.

The primary purpose of this study is to examine the relationship between cognitive complexity and emergent leadership, as well as to investigate how cognitive complexity of emergent leaders affects team performance. A total of 72 teams comprising a total of 239 undergraduate students participated in this study, which was employed using a computer-based business simulation game. Each team played the role of top management for a firm in a simulated market. After completing the business game, members of the team were asked to assess leadership influence of each member. At the end of the game, the computer program provided the study objective data on team performance. Results of this study supported that cognitive complexity was positively related to emergent leadership, and cognitive complexity of emergent leaders is positively related to team performance. These findings suggest that cognitive complexity ⁩琀攀愀洀desirable quality for effective leaders in self-managed teams.

정부의 예산부족을 해결하고 민간의 효율성을 공공부분에 도입하고자 사회간접자본에 대 한 민간자본 유치사업이 1994년 도입된지 20년이 넘었다. 고속도로 부문에서도 인천국제 공항고속도로를 시작으로 하여 현재 8개의 민자고속도로가 완공되어 운영하고 있다. 이 논 문은 고속도로민간투자 사업이 건설, 운영관리 측면에서 효율성이 제고되었는지를 검토하 는 것이 목적이다. 이를 위해 DEA모형을 이용하여 민자건설 고속도로와 D공사 건설고속 도로를 비교하여 검토한다. 연구결과는 다음과 같다. 민자와 D공사의 건설 효율성, 운영 및 유지관리 효율성은 D공 사가 높게 나타난다. 반면 수익효율성은 전체 평균으로 민자사업자의 효율성이 높게 나타 났다.

Since 1994, the history of investments in social overhead capital by private groups to settle down the budget problem of the government and introduce efficiency into the public sector has been over twenty years. Beginning with the construction of the Inchon International Airport Highway, there are now eight expressways that are managed by the civilian sector. The goal of this paper is to investigate if there was any improvement in efficiency when construction and management of the highway is held by a private group. By means of the DEA model, we tried to compare the cases of the privately(civilian) and the governmental owned(public expressway corporation D) highways. The expected results are as follow: Highways owned by he public expressway corporation D scored higher in efficiency of construction, operation and management, while the civilian sector had in average a higher efficiency in profit making.

2008년도 우리나라 전자상거래 총 거래액은 629조 9,670억원으로 전년에 비해 113조 4,530억원(22.0%) 증가하였다(통계청, 2009). 2004년 후반 오픈마켓이 본격적으로 활성화 되기 시작하면서 이러한 증가 현상이 더욱 두드러졌으며 최근 오픈마켓이 전체 인터넷 쇼핑몰에서 차지하는 거래 비중이 인터넷 종합쇼핑몰의 거래규모를 추월하고 있다(한국온라인쇼핑업회, 2008). 정보통신정책연구원의 자료에 따르면, 오픈마켓은 지난해 8조 2,200억원 규모로 성장하여 전체 온라인 쇼핑몰 거래액 중 40% 이상의 수익을 차지하며 할인점, 백화점에 이은 3대 시장으로 자리를 굳혔고 2012년까지는 전체 시장의 60%인 20조원의 거대 시장으로 성장할 것으로 전망하고 있다.

Open market is growing rapidly every year and web of mouth is becoming an important issue due to the characteristics of online shopping. Research has shown the importance of consumer word of mouth in the formation of attitudes, in a purchase decision-making context and in the reduction of risk associated with buying decisions. Scholars agree that WOM is especially critical for the success of service providers. The purpose of this study is to investigate the effect of customer review on purchase intention in open market of online shopping. Customer reviews of open market are composed of contents’ characteristics, direction of positive and negative, type of expertise, credibility, and similarity. The results show that there are significant differences on purchase intention by contents’ characteristics and direction of customer reviews. It is identified that significant differences on type of expertise, credibility, and similarity by contents’ characteristics and direction of customer reviews. Also, expertise, credibility, and similarity of objective and positive customer reviews affect significantly purchase intention. If the contents of customer reviews are objective and positive, expertise, credibility, and similarity of it affect significantly purchase intention.

최근 선진국의 기술패권이 더욱 강화되면서 국가경쟁력의 원천인 기술개발 역량과 함께 자국의 기술을 국제표준으로 채택하도록 치열한 기술표준화전략 경쟁을 전개하고 있다. 그 방안의 하나로 연구.기술개발 초기단계부터 관련 분야의 기술표준(technology and standards)을 핵심요소 가운데 포함시켜 생산성제고를 통해 경쟁력을 강화하기 위함이다.

WTO(World Trade Organization) member nations concluded WTO/TBT(Technical Barriers to Trade) agreement that removes all barrier elements in trade that block free transferring of products and service by adopting and applying different standards, technology, regulation, certification, and inspection procedures between trade partners. The recent characteristics of technology barriers are that the environmental regulations and energy efficiency regulations of the developed countries around European Union have been reinforced. It is necessary at this point to prepare for alternatives and to conduct researches to cope with technical regulations increased by preoccupying global standards. Conformity assessment procedures can bring benefits to producers, customers, and government control agency by improving quality and productivity for industry. This research was performed to analyze Korea's conformity assessment activities and international trends in connection with product test, inspection, and certification procedures and to recognize the importance of technology regulation through notification report trend analysis based on WTO/TBT agreement. Standard policy and technology regulation countermeasure are considered to improve quality and productivity and cost reduction in industry dimension.

국내 벤처기업은 글로벌 경제위기 에도 불구하고 양적, 질적으로 성장하여 총 매출액은 우리나라 GDP의 5%를 차지할 정도로 크게 성장했다(중소기업청. 2009). 그러나 우리나라 의 벤처기업은 짧은 기간 동안 화려한 성공이 있었던 반면 뼈아픈 실패를 동시에 경험하는 이중성을 나타냈다. 2000년대 초에는 ‘벤처거품’이 붕괴되면서 많은 경제적, 사회적 파장을 불러 일으켰다.

The purpose of this study to empirical identify the influence on the performance of venture business. For the study, the data were gathered from the establish of venture business in Seoul, Gyunggi, Busan, Daejeon, Gwangju province through the questionnaires. the data for this research was co wected for 266 venture businesses utilizing the sampling method after analysis of the data in terms of ML(maximum Likelihood) procedure in AMOS 6.0 was used and the major results are summarized as follows; it was found out that Differentiation Strategy are directly related to Management Performance. Fourth, Differentiation Strategy were related to Management Performance. The major conof butions of this study are identifying the influence on the performance of venture business by means of structural equation modence. Fthe primary factors which h w effect on venture business, this research classifmed a Entrepreneurs competence analyzed if these trait h ve anw effect on the sath,faction of employee in the companhe samit rgeeale Fthat the sath,faction of employee in the companheh ve an effect on the tion of of venture business, The result of this study isaicates that the performance of venture business on the matetorshat thcomponents business in Korea is affected by Entrepreneurs thychture busineneurs thychtu, Entrepreneurs competence, ins tenturesourcf emplbusiness, Differentiation Strategy. Nevertheless, this study can be improved with more analysis on theoretical development, development of variables, the comparative method, and etc.

With the growth of network economy, the relational exchanges are common and are increasing in an unprecedented way. Especially, service industries like telecommunication business have undergone enormous environmental and managerial change. The purpose of this paper is to explore marketing productivity from the perspective of relationship marketing and to introduce RM-based marketing productivity and present future directions for it. We review the current research trend on relationship marketing and marketing productivity. Characteristics of telecommunications business are addressed and some telecommunication industry-specific issues are also discussed from the perspective of relationship marketing and marketing productivity. Case analysis of Korean and foreign telecommunication companies are also conducted. Through literature and case studies, the conclusion is drawn that the concept of marketing productivity for customer retention is as important as the concept of marketing productivity for customer acquisition and more proactive and customer-oriented approach should be taken for companies to get a competitive edge and long-term survival and growth. This attempt can shed light on the future development of conceptual framework and empirical researches on marketing productivity under the relationship-centric context. Finally, some theoretical and managerial implications on this subject are also discussed.

BSC에서 전략체계도(strategy map)는 전략 간의 인과관계에 대한 체계화된 도식을 통해 개별 전략들의 실행사이에 연결성을 표현하고 관리하기 위한 도구로 활용되고 있다. 이를 위해 전략체계도 상의 각 성과지표는 상호 연계를 갖고 선행 또는 후행지표로서 표현되며 BSC의 최상위 목표달성에 이르는 지표간의 네트워크화된 연계성을 보여줄 수 있어야 한 다. 사회연결망 이론은 네트워크 분석방법의 일종으로서 연결된 망의 형태의 특징을 도출 하고 관계성으로 체계의 특성 또는 체계를 구성하는 단위의 특성을 설명하여 개선된 네트 워크를 제시하는데 유용하게 활용되는 방법론이다. 이러한 사회연결망 이론의 몇 가지 테 마를 전략체계도의 지표간 연계성 분석에 적용함으로 해서 전략체계도의 개선에 관한 유용 한 시사점을 발견한다.

세계 경제에서 서비스 산업이 차지하는 비중은 그동안 꾸준히 증가해왔다. 제조업 중심의 투입주도형 성장전략이 한계에 봉착함에 따라 서비스산업 경쟁력 강화와 혁신주도형 성장전략으로의 발상 전환이 경제성장과 고용안정의 성과를 좌우하는 중요한 변수로 부각되고 있다.

Service industry is an important business to represent an advanced economy and is getting to take more portion out of all industries at home, and there is a tendency that the bigger cities are growing, the more they rely on service industry. This paper analyzed the efficiency of service industry for 7 metropolitan cities where more than 80% of service industries exist at home. The target of analysis was the service industries in 7 metropolitan cities nationwide and Input-oriented DEA model consisted of input variances(business expense, wage, rent)-output variance(turnover) were utilized for analysis. The results of analysis were as follows. First, Gwangju and Ulsan were proved to be most efficient, while Seoul and Taegu appeared to be inefficient. Second, specialized science and technical service were the most efficient business types, and publishing, image, broadcast telecommunication and information service were the most inefficient business types. These results may indicate the level of service industry efficiency in each region. Specially, the comparison of efficiency by service type for 7 metropolitan cities can suggest the reason of relative inefficiency in the service industry of each region. Some development plans for service industry should be established through more diversified research in the future.

서비스 프로세스를 설계할 때 가장 중요한 것은 고객의 적극적인 참여를 이끌어내도록서비스 프로세스를 설계해야 하는 것이다. 그러나 오늘날 서비스 기업의 프로세스 관리 기법은 제조업과 달리 큰 발전을 보이고 있지 못하다.

In this paper, the current investment consulting for foreign investors who want to invest in Korea is analyzed and some improvements are presented. A service blueprint technique is used for this purpose. The service blueprint visualizes business processes of service company logically and helps managers to make a more customer-oriented decision. It also improves the efficiency of internal processes of the company. One-stop service center is proposed as a key factor for new investment consulting. It is shown that the advantage of having one-stop service center can be justified from cost and benefit analysis.