Earticle

There is active debate about whether the government R&D subsidy induces or replaces private R&D investment in developed countries, but there are a few empirical studies on the complementarity between the public and private R&D subsidy for newly developed countries. This paper empirically investigates the issue for Korean manufacturing firms during the period 2000-2005. The paper employs the DID estimation method and controls for simultaneity of the government R&D subsidy using a two stage LS-Tobit and Tobit-Tobit procedure. Our empirical results suggest that there is no crowding-out effect of the R&D subsidy in Korean manufacturing firms. This implies that government R&D subsidies in Korea do not displace private R&D investment but instead have the complementary effect of inducing additional company-funded R&D activities.

온라인 쇼핑몰은 소비자들에게 편의성과 시간절약 및 정보수집 측면에서 많은 이점을 제 공하고 있다. 이로 인해 많은 사람들이 온라인쇼핑몰을 이용하고 있는 실정이다. 온라인 상 거래의 성장은 B2B와 B2C 시장에서 두드러지고 있다. 특히 B2C는 최근에 와서 많은 성 장을 보이고 있다. 이에 본 연구에서는 B2C를 중심으로 연구하고자 한다.

This study is an empirically validation of existing theories into the online shopping mall context. This study investigated the effects of perceived customer value(utilitarian value and hedonic value) to customer satisfaction and attitudinal loyalty on the basis of previous studies. The data was analyzed by reliability, exploratory factor analysis, confirmatory factor analysis and covariance structure modeling, using LISREL(SIMPLIS) program. The results suggest that perceived utilitarian value and hedonic value had positive effects on customer satisfaction(H1-1, H1-2) and attitudinal loyalty(H2, H3), customer satisfaction had positive effects on attitudinal loyalty(H4). These findings also provide implications for the marketing strategy in online shopping mall context. However, this empirical study has limitations that can be addressed in the future research.

기술을 기반으로 하는 벤처기업은 신기술 또는 첨단기술을 바탕으로 창업을 통해 개발 아이디어를 상업화함으로서 높은 위험을 수반하지만 성공에 이르는 경우 높은 기대수익이 예상되는 기업이다(조형래, 1995). 벤처기업이 성공할 경우 기술개발, 고용창출, 생산성향 상, 산업혁신창출, 국가경쟁력 제고 등 다양한 경제적 파급효과를 가져오기 때문에 (Timmons and Bygrave, 1986; McMullan and Vesper, 1987), 여러 분야에서 벤처기업에 대한 활발한 연구가 이루어지고 있고, 이 중 벤처기업의 경영성과 결정요인에 대한 연구는 매우 중요한 위치를 차지하고 있다(채명수 ․ 강대석 ․ 이형택, 2002). 또한, 벤처에 대한 연구 는 기술경영의 주요 이슈로서 어느 한 분야에 집중되기 보다는 학제간 연구의 필요가 절실 히 요구되는 분야이기도 하다.

In this paper, we investigate the causal relationship between performance measures of technology-based startup companies. Performance measures of organizational, technological, product, customer, and financial aspects are selected based on dimensions of balanced scorecard. Significant responses from 225 companies are obtained. Structural equation model is set up and tested. Organizational performance shows a significant impact on technological and product performances; technological performance leads to product performance; product performance leads to customer performance; customer performance in turn is connected to financial performance.

The main focus of business administration are creation and management of the value of brand in recent years. Brand management and brand equity in B2B market has been a subject of much interest. Based on theories of brands(ie., B2B brand, B2B service brand, corporate image and perceived quality), the present research focuses on developing a structuring process of brand equity in B2B service. Our results suggest that corporate image affected brand awareness and image. But corporate image affected perceived service quality via the mediation of the brand awareness and image. Both brand awareness and brand image show a positive effect on perceived service quality. Brand awareness positively affect brand loyalty. Brand image shows only a indirect effect on brand loyalty via the mediation of perceived service quality. Finally, perceived service quality plays important roles in increasing brand loyalty. The present study contributes to the academic literature in that it investigates B2B service brand which has been heavily overlooked than B2C brand in the extant literature. And based on the empirical test, the research proposed critical management strategies of B2B brand. strategies.

2001년 열린 제31차 정기총회에서 문화 획일화 및 문화 패권화 움직임에 대응하고자 유 네스코는 ‘문화다양성 선언’을 채택하였다. 이와 관련하여, 유네스코에서는 향후 100년이 지나기 전에 세계 언어의 90% 이상이 소멸될 것이라는 우려를 제기한 바 있다. 이러한 우 려에 대비하고자 세계 주요 국가에서는 이미 자국 언어를 근간으로 문화적 정체성을 확립 하고 이를 현대적으로 재생산하고자 하는 노력을 기울여오고 있다.

Due to recent Hallyu, demand for language education of Korean as a foreign language has increased rapidly. However, there are several by-products of the sharp increase of demand for Korean language education. Despite the recent growth of quantity in Korean language education, such quality problems as deficiency of well-organized education and vulnerability of education process have been revealed because of confusion in its objectives and operations. Considering this reality, it could be inferred that fundamental efforts to stabilize and improve the recent quality of Korean language education are necessary. So, based upon the literatures of service quality and customer satisfaction in education area, components of service quality in language education of Korean and impact of those components were examined in this paper. According to the result, all SERVQUAL dimensions and two additional dimensions like level of student and human relationship have positive influence on student satisfaction for language education of Korean as a foreign language.

중국은 우리나라 최대의 교역국으로 떠오른 세계 최대의 인구와 시장을 가지고 빠른 속 도로 성장하고 있다. 또한 우리와 지리적으로 가까울 뿐만 아니라 해안지역을 중심으로 남 쪽에서 북쪽으로 산업화가 이루어지고 있어 우리나라와 경제적 관계는 더욱 긴밀하게 형성 될 것이다. 또한 중국은 자본주의 산업화가 이루어지면서 저임의 노동력을 바탕으로 중국 산 제품은 가격경쟁력을 바탕으로 세계시장에서 그 점유율이 급속도로 높아지고 있다. 특 히 이제홍(2007)은 우리나라 국민이 중국산 제품을 구매하는데 성별, 연령, 직업, 소득, 결 혼유무에 관계없이 전반적으로 구매하는 것으로 나타난 것으로 분석하고 있다.

The subject of this study is an analysis on perceived determinants factors of the Korea consumers for commodity image of Made in China. The purpose of this article is to discuss how we can review factors of domestic customer by principal component analysis. The study analysis are tested here using data from 218 samples. As a result, Its is showed that Korean are purchase not relative sexy, age, job, preference commodity, purchase frequency, purchase method of China products. In order to purchase level of Made in china, its is price, quality, brand, design and color and than product image. The qustionaire respondent of consumer be responded the quality(108 numbers) and the price(48 numbers), the male(101 numbers) and female(117 numbers) in the China products. Determinants factors of the Korea Consumers of Made in China are comprised of 7 factor that is, ease to use, color or design, durability, safe, service, quality, price.

We introduced productivity difference and Bertrand competition and investigate the timing of trade policy. We found that, in the subgame perfect equilibrium of the trade policy game with productivity difference, both governments set their policies simultaneously at the first stage when firms are Bertrand competitors. In this case, the domestic government will choose a positive import tariff and a positive production subsidy, and the foreign government will choose an export tax.

비즈니스 프로세스(Business Process)는 글로벌 기업이 효율적인 생산성을 획기적으로 향상시키기 위해 정보기술을 활용하여 기업이 제품을 생산하거나 또는 서비스를 제공하기 위하여 수행하는 일련의 활동이다(Lewis et al., 2007, Ramesh et al., 2005). 기업에서 프 로세스혁신(Process Innovation)은 비즈니스 프로세스에 확실하게 연계하여 기업의 경영기 법을 혁명적으로 바꾸는 것을 의미한다. 기업의 혁신적인 경영기법의 하나로 공급체인관리 (Supply Chain Management: SCM)전략이 대두되고 있다. SCM은 고객의 수주로부터 대 금 지불에 이르기까지 설비, 부품, 완제품의 물류를 취급하는 프로세스로 공급업체, 제조업 체, 유통업체와 고객까지의 분배 기능에 관련된 모든 활동1)으로 고객만족을 위하여 원재료 에서 최종 소비자까지 공급사슬상에서 발생하는 정보, 자금, 물자의 흐름을 통합, 관리하여 공급사슬 내의 전체의 최적화를 위한 전략적 기법이다. 이런 SCM이 90년대 초반에는 공 급자 선정과 관리에 주안점을 두었지만, 오늘날에는 총 비용을 감소하기 위해 기업내 기능 을 통합하고 기업간 협력과 정보교환에 기초하여 품질의 향상으로 고객만족에 주안점을 두 고 있다(김창봉, 2002; 김창봉 2003).

This paper examines the process innovation and productivity of supply chain management. Coordination capability, forecast accuracy and customer service were used as proxy for the characteristics of process innovation of supply chain management. Flexibility of business performance was used as proxy for the productivity of supply chain management. Quality of information were used as proxy for the intermediate factor. Based on the analysis of seventy supply chain management cases, the following results are found. Firstly, it was found that the coordination capability, forecast accuracy and customer service of process innovation affects flexibility of improved productivity. Secondly, coordination capability and customer service of process innovation improved more flexibility of improved productivity as improved quality of information. But, forecast accuracy of process innovation did not affect flexibility of improved productivity as improved quality of information. However, there are several limitations such as characteristics of process innovation and measurement of business performance of adaptability, agility, accessibility, etc.