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한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.5-28
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
The purpose of this study is to show an Impact of Increased Productivity on Tourism Product Brand Images. Survey targets are potential customer and real customer who visited 2 travel agency and graduate school students. And customers in tour of Seoul were distributed and 200 questionnaires were attended. The result show that they influenced on all of brand productivity. And analysis about brands in consumer intention decision process made following conclusions as below ;First, social inclination of consumer is related to tourism product select decision. On the other hand, It has influence on brand loyalty preference element, brand loyalty has influence on brand productivity are belong to consumer. And social inclination has more influence on brand loyalty preference elements than on tourism product selection . Second, brand images has high influence on tourism product select purchasing and product decision. Third, tourism product select purchasing has influence on brand loyalty preference elements. Moreover it has positive more influence on tourism product select decision. Finally, brand image preference elements try to more positive in fluence on tourism product decision. A study on the brands is the most important element in the intention select decision process of consumers. So in marketing strategy establishment, they are important basis date those are establishment of specific system on the brand and continual reliable on the relationship with intention decision and on the unification relationship.
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.29-44
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
This study is the definition of seven wastes in the industrial field and the suggestion of some methods to improve 7 wastes. Using the Arena Simulation System, we are studying to analyze the effect of waste improvement. By using the cost table to calculate and analyze the operating cost per hour. It makes wastes cost. That will be used that to improve the work place and productivity innovation in the company. It will be achieved using management strategy and the tool of management consulting.
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.45-60
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
We tried to investigate the effects of the Korea-EU FTA on the productivity of Korean economy which usually regarded as given. We found that 0.33% point of increase in the productivity which is resulted from the increase in the openness. The productivity will increase by 1.65% point by the increase in the RTA intensity. The total effects of Korean-EU FTA on the Korean productivity will be 1.98% point.
베트남 노동환경의 변화에 따른 우리기업의 대응진출전략에 관한 연구
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.61-83
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
After Vietnam took the Doi Moi measure in 1986, it has had an active effect on the economic growth and in consequence there has been a high degree of growth. Nowadays, with the recent WTO accession and American PNTR qualification endowment, it is expected that there is more active foreign direct investment because of the quick economic growth. Nowadays, our corporations have confronted the dynamic environment changes which they haven't experienced until now. It has started from the technical innovation, and experienced the development of high-tech, and soft, globalization which may be called the change of environment. These changes of environment have required our corporations' paradigm shift, ie. the change of corporations' conduct pattern and strategic development. It is necessary that our corporations confront the change of industry environment of entry countries ,and settle the suitable strategy in the field actively. Before 2006, there were only one labor law. Until 2006, the law of social insurance,the law of professional training, have been made, and the labor market, the labor-management relations, and relative strategies have met the elementary standard. However, it is necessary that we should know about the labor problems of Vietnam,and their differences with our country. The Vietnam government had determined its intention that is to supply the most excellent labor power, minimize the conflict between labor and management, keep the balance of city and countryside. It is necessary for our corporations to set the international strategy of social responsibility, and local strategy of human resource management in order to change it from crisis to chance.
사회복지기관의 생산성 개선 : 동인, 과정, 그리고 운영 관리를 위한 시사점
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.85-110
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
As new social welfare environments emerge, academia and practitioner’s interest in whether and/or how social welfare institution could achieve productivity enhancement increases. To challenge those questions, literatures of how social welfare center, which is a byword for social welfare institution, create organization-level performance were critically reviewed and system perspective on interdependences between resources,capabilities, and organizational processes was invoked to establish “2-step Performance Model (2PM)” in this paper. The “2PM”, which is composed of 7 performance-related factors, could be an alternative conceptual framework for organization-level productivity enhancement of social welfare institutions. Most of all, the “2PM” puts emphasis on step-by-step approach as follows. At first, beneficiary’s satisfaction, that is, a typical organization-level performance of social welfare institution, could be primarily determined by quality of social welfare programs. Secondly, the quality of those programs could be determined by the complex interactions between 5 factors like mission / vision / strategy, management systems, facilities and resources, organizational culture, and personnel in social welfare institution. In conclusion, some implications induced from “2PM” were proposed for advanced organizational management of social welfare institution.
재무적ㆍ비재무적 품질지표와 경영성과간의 관련성에 관한 실증연구
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.111-128
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
According to the management literature review, nonfinancial quality measures may not accurately represent customers' perception of product that prompt them to make future buying. On the other hand, financial quality measures could catch activities strongly correlated with future lost sales. This paper test the extent to which reported quality measures are informative about future revenues by examining the extent to which changes in reported quality measures predict future changes in revenues. This study find that external failure and internal failure costs negatively and positively respectively, associated with future sales. The paper also find that the relation between the number of customer complaints measures and future sales generally are negative and statistically significant. However, improvement in defect rates do not affect future sales in the all subsequent quarters. Furthermore, the results show that appraisal costs could negatively affect failure costs, but prevention costs are insignificant at 10 percent level,and do not affect failure costs.
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.129-152
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
This paper investigates the key success factors of Hyundai Motors Corporation's competitive strategy in Chinese automobile market. Even though the Chinese government boost up the automotive market to global financial crisis, HMC in China built up its own competitive edge. I examines effects of enhancing productivities of diverse areas of management such as production management and quality control,human resource management, vendors relationships management and brand management. I suggest several challenges for the HMC in China and also future research directions for academian.
국제기업협력을 통한 한국진출 외국기업의 시장진입장벽 우회전략성과에 관한 연구
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.153-182
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
본 연구는 한국시장을 실증분석 대상으로 설정하여 국제기업협력을 통한 해외기업의 한국시장 진입장벽 우회전략성과 및 공략전략 수립의 성공요소 도출에 관한 연구이다. 특별히 다수의 선행연구에서 해결하지 못한 국제기업협력의 성공도 측정을 위한 “성공도 측정지수(ISIBC)”을 개발하여 타당성과 유효성을 PLS‐구조방정식모델을 활용한 실증분석을 통해서 검증하였다. 본 연구결과에 의하면 국제기업협력은 한국시장의 전략적・구조적 진입장벽을 우회하기에 매우 효율적인 수단이지만 제도적 진입장벽의 우회수단으로 적합하지 못한 것으로 분석되었다. 또한 제품차별화 전략, 광고/유통 차별화 전략, 후반기 시장주기 진입전략이 국제기업협력을 통한 한국시장진입의 성공에 중요한 영향을 미치는 것으로 나타났다.
This study is set to demonstrate cooperation with international companies and overseas companies to bypass market entry barriers of Korea and guide strategic planning and research on the success factors . Specifically addressed in numerous previous research did not measure the success of international cooperation for the company, this study developed ISIBC (Index for the success of international business cooperation) and validate the feasibility of utilizing PLS‐structural equation model. According to the results of this study, product differentiation strategy, advertising,distribution strategy, differentiation, late market entry strategies, international business cycle through cooperation were to affect on the success of Korea market entry .
DPD모형을 활용한 R&D투자의 생산성 효과 분석 : 하이텍산업과 저기술산업의 비교
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.183-204
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
This paper empirically examines the effects of R&D investment on productivity using dynamic panel data (DPD) model for Korea's listed and non-listed manufacturing companies over the period from 2000 to 2007. In estimating the DPD model, it controls for simultaneity and inconsistency caused by distributional problems of R&D spending by employing two stage Tobit-GMM method. Empirical results suggest that for all firms, either in high-tech or low-tech industry, R&D expenditure is positively associated with enhancement of productivity but R&D investment has a larger effect on labor productivity in high-tech firms than in low-tech firms. This implies that government R&D subsidy would have a stronger effect on productivity for high-tech firms,especially small and medium sized firms, rather than for low-tech firms.
한국생산성학회 생산성연구: 국제융합학술지 제24권 제1호 2010.03 pp.205-226
※ 원문제공기관과의 협약기간이 종료되어 열람이 제한될 수 있습니다.
This study empirically examines the influence of corporate governance structure upon corporate investment activities and productivities. Findings are as follows. First, R&D investment decreases with the increase of the manager's ownership, and increases with the increase of tangible asset investments. This finding implies that managers avoid to make investment decisions in which risks are high. Second, institutional investors'ownership has a negative influence upon tangible asset investments and corporate capital investments, implying that they do not play a particular restraining function and work for the long-term recovery investment with a myopic viewpoint. These findings show the corporate governance structure is correlated with corporate investments and productivities.
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