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The subjects of survey for this research are limited to the students of universities located in Seoul and metropolitan area: Data are collected from 365 students. Amos package is used for covariance structure analysis. First, university evaluative criteria (situation indicator, input indicator, participation indicator) play the role of preceding variables of education service quality. Second, education service quality appears to have a favorable influence upon the satisfaction of students. Third, the satisfaction of students turns out to have a good influence upon the behavioral intention(will) of students. Fourth, university evaluative criteria turn out to have a good influence upon the behavioral intention of students. University evaluative criteria play the role of preceding variable for behavioral intention of students while they do on education service quality as above mentioned. Fifth, the rating levels of universities (upper level universities, middle or lower level universities) or factors for choosing universities (education system, reputation/image or public relations of universities) play the role of adjusting variables in causal relationship between student satisfaction and behavioral intention. Sixth, the rating levels of universities or factors for choosing universities plays the role of an adjusting variable in causal relationship between university evaluation criteria and behavioral intention.

Since service industry contains intangibility, perishability, inseparability and heterogeneity, it makes peoples more difficult to measure service quality. Therefore, this study applies the Fuzzy Set Theory and Analytic Hierarchy Process(AHP) to evaluate the service quality in subjective environment. Fuzzy Set Theory helps to measure the ambiguity of concepts that are relative to human being's subjective judgement. Also, this study utilizes AHP method to evaluate the preference weights of service quality dimensions(tangibility, reliability, responsiveness, assurance, empathy) for customers.Finally, by synthesizing weights(derived from AHP) and defuzzy value(derived from Fuzzy numbers), outcome of this study provides not only synthetic judgment of service quality performance but also competitive factors(or non-competitive factors) between competitors.

This paper analyzes the changes of productivity and its determinants based on value-added indicators from financial statements. For this purpose, we use 30,145 samples of Korean manufacturing firms for the periods of 1996-2004. The major findings can be summarized as follows. First, the annual growth rate of value-added per firm appears to be 3.5 percent, and especially high for the samples of large, Chaebol, and listed firms. Second, while current income to total capital is higher in later period compared with former period, value-added to total capital and value-added to sales are lower in later period. Third, the productivity measured by value-added to total capital is different by industries. Fourth, in regression analysis, the explanatory variables such as equity to total capital, capital expenditure, growth opportunity, and liquidity have positive and significant effects on value-added productivity ratios, but asset size has shown a negative effects. The age of firms has positive effects on value-added to total capital and value-added to sales, but negative effects on current income to total capital. So, most of the hypotheses with productivity seem to be supported by the data. This study contributes to the researches of productivity by analyzing the changes of value-added productivity and its determinants with large Korean manufacturing firms sample. The future direction of this study will be to review whether the value-added productivity indicators from financial statements are closely related with other well known productivity and competitive indicators, which are either quantitative or qualitative in nature.

This paper compares various fund raising and distribution methods for subsidies to compensate service providers' losses incurred in universal service for broadband internet access, and derives some results about their efficiencies. We employ two models for the analysis. In the first model, we analyze the case in which network externality exists. In the second model, we analyze the case in which the government subsidizes low income class to subscribe broadband internet. We find that in both models, it is efficient to subsidize subscribers rather than providers and keep regional price differential reflecting the cost differential. Moreover, we find that setting uniform price and/or subsidizing providers instead of subscribers are inefficient regardless of fund raising method.

Brand community is a interactive place which relationship between consumers and brand is created and developed in, and accordingly it is a place which people share interests and experiences and interaction is formed in.This research examines more closely the performances and the process of deepening relationship in brand community. At the same time it would suggest available marketing strategies to make, maintain and control brand community which is appearing as the main point of brand management strategy in the world of business.We can summarize several findings as follows.First of all, Based on previous findings regarding interaction and interactivity, factors of brand community interaction, namely mutuality, connectedness, personalization, and playfulness were derived.Secondly, this research provided and demonstrated a model of the relationship development process within brand communities and the improvement of brand community's relationship performance. The process is summarized by the following: Brand Community Interaction → Brand Community Identification → Relationship Performance.Thirdly, this research demonstrated the integrated relationship performance of brand community consisted of product performance, brand performance, company performance, other owners performance.

This study conducted Frequency and Crosstab analysis on the research methods and steps of organizational growth in chronological order using 70 antecedent researches of the organization growth stage model. And also, we re-sorted the growth stages into Start-up, Growth, Maturity stages and re-categorized the variables into Subject, Environment, Resource, Mechanism, and Performance factors on 30 empirical tests out of the 70 existing researches. We analyzed popularity and relative importance of variables of the stages of growth researches. According to analysis results, the resource-based and mechanism-based factors were highly used over the whole periods. Subject-based and Environment-based factors were highly used in 1980s and 1990s respectively. Resource-based variables have been increased steadily but, mechanism-based variables were sharply decreased in 2000s. Subject-based variables were more importantly used in the Star-up phase relatively than other phases. And Environment-based variables were used in the Growth and Maturity phases highly than Start-up phase. Resource-based factors were recorded highly in Growth phased than other phases and Mechanism-based factors were highly used in the Maturity phase.

The Hallyu, Korean Wave which contains Korean movies, TV dramas, songs, dances and etc., contents have exported to Asia and it has been introduced to the world. However, anti-Hallyu phenomenon happened in China and Japan at 2005. Although it was not that bad, it doesn't mean it was disappeared completely. Actually the drama export, which had increased every year, decreased for the first time last year. Anti-Hallyu is one of the reasons. Anti-Hallyu is a expression for afraid and jealousy from sudden Korean wave. Also it can be explained with history, culture, social relationship between Korea and the other countries. Anti-Hallyu is able to break the achievement of Hallyu at once. Therefore the effort for a recurrence prevention is necessary absolutely. In order to reach the goal, this research suggests the ways such as the good contents, the mutual exchange with respect, sustainable relationship rather than special procurements, and monitoring.