Earticle

Recently, the qualification of Capability Maturity Model(CMM) which is a dominant standard for improving software process productivity has drawn much attention as a critical competitive factor in software organizations. In order to prepare the qualification a lot of cost and time are typically required；it is important to make more economic efforts to minimize such resources of companies for the preparation. Therefore, this paper proposes a Web－based support system, CLAS(CMM Level Assessment System) to help companies which have interests in acquiring CMM qualification or even just improving their processes. This system contains an assessment survey tool based on enablers required to achieve the requirements of CMM, so can provide practical guidelines to help prepare the CMM qualification effectively.

Universities have recently been in difficult situation due to the pressure of education market opening and decreasing number of potential applicants for universities. This being the case, universities try to get competitiveness through differentiation of education, research and administrational service. It is most important to administer university as efficiently as possible.. Thus, we apply DEA(Data Envelopment Analysis) to evaluate the efficiency of administration of university ‘A’. We first find the appropriate input and output measures based on literature review. We, then, get the input and output data for 13 colleges of university ‘A’ to do empirical analysis. We finally suggest the improvement for inefficiently administered college under input－oriented condition and output－oriented condition.It seems to us that output oriented condition(output maximization) is more reasonable condition for the efficiency analysis of university administration.

In this study, we suggest that there are two major components to knowledge creation that influence firm performance：the firm's ability to produce new knowledge through knowledge development process, and build on that knowledge continuously. Results from analyzing 30,000 patents of 45 firms for 19 years show that both unique knowledge and the ability to build on that knowledge significantly influence firms' performance.

The purposes of this study are to examine market orientation and new product innovation productivity that affect new product performance, and identify the moderating effects of market uncertainty in the relationships among market orientation and new product innovation productivity to new product performance by conducting an empirical research to foods & beverages manufacturing. For these purposes, we developed a research model based on the literature reviews of new product development, market orientation, and new product innovation productivity. A total of 121 usable survey responses has been used in the analysis.The findings indicate that (1) competitor orientation, novelty, and meaningfulness had a positive influence upon new product performance, and (2) competition uncertainty had a significant moderating effect on relationships between new product meaningfulness and new product performance. The results of this study imply that market orientation and new product innovation productivity are an important factors on new product development team's performance.

과제1955년부터 2004년까지 50년간 연도별 한국의 지역별업종별 자료를 이용하여 한국의 1인당 소득증가에 따른 지역별 특화도의 추이를 다양한 측정수단으로 분석하였다. 분석 결과 한국의 대부분 지역들은 1990년대 중후반까지 특화도가 하락하다가 그 후 상승하는 추세를 보인다. 한국의 각 지역들이 1990년대 후반 IMF 외환위기로 인한 일시적 달러 표시 소득 감소기를 제외하면 계속 소득이 증가해왔음을 감안할 때 이는 소득증가와 특화도간에 U자형 패턴이 존재함을 의미한다.이러한 결과는 최근 외국의 사례분석 결과와 일치한다는 점에서 본 연구 성과의 일반성을 확인하는 것이다. 한국의 지역별 자료를 가지고 특화가 단계적 과정을 거친다는 것을 확인하였다는 점에서 이 연구는 최근의 무역이론과 경제성장 이론을 실증적으로 풍요롭게 하는 데도 기여한다. 한국의 경제성장에 따른 이러한 지역별 특화 추세가 Ⅰ.에서 살펴보았듯이 총생산성의 증가와 수송비를 비롯한 교역비용의 하락攀 한국의 1915－2004년 실질 수송비의 하락 추세에 대해서는 이윤구자형(2005b) pp.58－61 참조.攀攀에 의하여 영향을 받았을 것으로 판단되지만, 이들이 각 시기마다 어떠한 영향을 미쳤는지, 경제성장 과정에서 이들 요인들의 상호 관계는 어떠했는지, 그리고 이 밖에도 기술적 변화攀 1990년대 중후반 [그림 7]의 ‘최대－최소’값 분포나 [그림 6]의 3대 산업 비중의 추세 변화는 기술 변화로 전통적 기술 산업 또는 저생산성 산업의 퇴출이 활발하게 발생한 데 따른 현상으로 볼 수 있다.攀攀를 비롯한 기타 요인에 의해서는 어떻게 영향을 받았는지에 대한 보다 구체저인 분석은 차후의 과제로 한다.

This paper examines the specialization, which is considered as closely related with productivity, of 9 provinces(‘do’s in Korean) in Korea during the period 1955 to 2004 in relation to the level of per capita income. We show that various measures of specialization follow a U－shaped pattern：most regions diversify until the mid 1990’s and start to specialize again. Considering the per capita income of the 9 provinces kept increasing and reached around 9,000 in constant 1985 U.S. dollars in the mid 1990’s, this finding confirms the non－monotonic relationship between income and specialization reported by Imbs & Wacziard(2003) using cross－section data of many countries.

Literatures of post－restructuring outcome have concentrated on the argument that post－restructuring productivity could be changed with the aid of formulation and implementation of restructuring strategy itself. However, argument of post－restructuring productivity enhance- ment would be meaningless unless fundamental restructuring drivers, which were known as detrimental to over－diversification and corporate performance crisis, would be removed during the restructuring period of a focal firm. Based upon the explanations on the controllability and dissolvability of critical restructuring drivers several propositions for future research and implications for restructuring practice would be suggested in this paper.

The importance of customer retention has been mentioned by several researchers and marketers. In recent years, loyalty programs using switching barriers are adopted widely. However, these programs based on switching cost are not always efficient and effective. This study attempts to identify the situational influence of switching cost on customer loyalty, especially focused on the moderating role of customer satisfaction and attractiveness of alternatives. The results show that switching costs influence significantly the customer loyalty in the situation which both customer satisfaction and attractiveness of alternatives are low. On the other hand, switching costs play a limited role to customer retention in the situation which customer satisfaction is low and attractiveness of alternatives is high.

Four approaches have developed explaining the effect of celebrities on consumer perceptions：source credibility model, source attractiveness model, meaning transfer model, and product match－up hypothesis. Considering recent and related changes in this area, this paper suggests more comprehensive measurement model for celebrity evaluations, which includes human personality and “brand personality.” This study examined 1,063 words to measure celebrity traits and factor－analyzed 112 items.Using systematic approach 5－factor model was considered most appropriate：Extro- version, Attractiveness, Trustworthiness, Kindness, and Knowledge. Among 5 factors extroversion, attractiveness, and trustworthiness have 2 sub－dimensions respectively：sociableness and cheerfulness are sub－dimensions of extroversion. Fashion leadership and physical attractiveness are sub－dimensions corresponding to attractiveness and stability and power correspond to trustworthiness. The reliability and validity of the 5－factor model was empirically tested using various predicting variables.I this this model will provide a useful base for developing more robust measurement indices for celebrities' marketing potentials.

There is a fact that Korea still has unethical business practices such as a back scratching relationship between corporations and politics, labor union leaders' corruption cases and unfair monopolistic status still exists. And most of small / medium－sized companies, particularly small self－run private business units, are far from the global standard in terms of business ethics management. There is no emphasizing that the dual structure issue of business ethics management is holding back the advancement of Korean economy as a big stumbling block. Going forward, the government has to provide more realistic alternative policies to help the small and medium－sized enterprises overcome various operational difficulties. It is because the government has to take the fostering of the small and medium－sized enterprises based on the principle of Maxinin (maximization of minimum) as the top priority policy alternative to sort out the dual economic structure which incurred since the post development age. And the stabilization and continued growth of small and medium－sized enterprises will contribute to sorting out ethical dual structure which is raised as an important issue nowadays. On the other hand, the government may need to establish a frame of compensation policy whereby taxation and financial benefits are given to small and medium－sized enterprise which have been showing the role model of ethical business management despite difficult business environment.