Earticle

초록

영어

The purpose of this study is to show an Impact of Increased Productivity on Tourism Product Brand Images. Survey targets are potential customer and real customer who visited 2 travel agency and graduate school students. And customers in tour of Seoul were distributed and 200 questionnaires were attended. The result show that they influenced on all of brand productivity. And analysis about brands in consumer intention decision process made following conclusions as below ;First, social inclination of consumer is related to tourism product select decision. On the other hand, It has influence on brand loyalty preference element, brand loyalty has influence on brand productivity are belong to consumer. And social inclination has more influence on brand loyalty preference elements than on tourism product selection . Second, brand images has high influence on tourism product select purchasing and product decision. Third, tourism product select purchasing has influence on brand loyalty preference elements. Moreover it has positive more influence on tourism product select decision. Finally, brand image preference elements try to more positive in fluence on tourism product decision. A study on the brands is the most important element in the intention select decision process of consumers. So in marketing strategy establishment, they are important basis date those are establishment of specific system on the brand and continual reliable on the relationship with intention decision and on the unification relationship.

목차

Ⅰ. 서론
 Ⅱ. 선행연구
 Ⅲ. 연구방법 및 가설
 Ⅳ. 실증분석
 Ⅴ. 결론
 [참고문헌]
 Abstract

키워드

저자

• 백현 [ Baek, Hyun | 경희대학교 관광학 박사 現 (주)롯데관광개발) 부사장 ]
• 정인석 [ Jeong, In seok | 경희대학교 일반대학원 호텔관광학과 ]
• 김정만 [ Kim, Joung man | 경희대학교 일반대학원 호텔관광학과 교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  생산성연구: 국제융합학술지 [Productivity Research: An International Interdisciplinary Journal]

• 간기

  격월간

• pISSN

  1225-3553

• 수록기간

  1987~2025

• 등재여부

  KCI 등재

• 십진분류

  KDC 325 DDC 330