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To derive implications for Korea's exhibition policies, this study compared the exhibition assistance policies of Korea's competitors, the U.S., China, Singapore and Taiwan. The four nations all implemented overseas exhibition assistance policies through the trade promotion organizations under the government's relevant ministries. Since the exhibition industry is highlighted as an eco-friendly knowledge service industry which is fit for the 21st century, the four nations are all deemed to support their respective corporations' participations in exhibitions. The comparison of the four nations' policies for exhibition assistance program provides the following implications. First, the channel for overseas exhibition assistance programs needs to be combined, and support not only for administrative service but also for providing marketing solutions in overseas exhibitions should be provided. Also, in the case of Korea, institutions for domestic and overseas exhibition assistance programs are different, but should be combined. Second, proper overseas exhibitions to participate in should be selected. Quality trade shows should be selected for corporations to participate in. Third, the results of government-supported participations in overseas exhibitions should be surveyed and analyzed so as to give feedbacks by establishing proper criteria for managing results. Fourth, the information of overseas buyers, secured through support efforts, should be efficiently managed and shared by domestic corporations. During usual time, an institution should be designated to exclusively attract buyers so as to aggressively attract promising buyers to be shared by small and medium-sized firms. Through such efforts, support for their exports should be bolstered.

The purpose of this study is to analyze and estimate the economic impact of the 'Electronics & IT Industry Fair 2012' using a regional input-output(I-O) model and reflecting the supply and demand side. For this purpose, exhibition multipliers were derived with respect to output, value-added, and employment. Then, total expenditures by supply(exhibition organizer) and demand(exhibitors and attendees) was analysed using the data collected by the surveys upon organizer, exhibitors and attendees. The results of this study are as follows: Electronics & IT Industry Fair 2012' generated output impact of 8.9 billion won, value-added impact of 3.1 billion won, and employment impact of 54 by the supply-side expenditure. On the other hand, it generated output impact of 17.2 billion won, value-added impact of 7.6 billion won, and employment impact of 153 by the demand-side expenditure. Totally, it generated 26.1 billion won, value-added impact of 10.7 billion won, and employment impact of 207. Economic impact by the demand-side was greater than the supply-side expenditure.

This article illustrates the influence relationship with the participation purpose, attributes of trade fair choice and a satisfaction of Korea Green Energy EXPO‘s exhibitors. This results that exhibitors consider which the attribute of trade fair are important according to the purpose of participation and offers new instruction for the trade fair through research of a satisfaction about attributes of trade fair choice. According to results, the participation purpose is identified to sales and non-sales objectives. The attributes of trade fair choice are classified into 8 categories which are the management ability of organizers, the participation results, the industrial infrastructure of host city, the exhibition promotion, the adequacy of the cost, the convenience of destination, the tour infrastructure of host city addition to external environment of host city. This also indicates exhibitors evaluate exhibitions in accordance with the participation purpose and attribute of trade fair, and the attribute of trade fair is considered more important to exhibitors with non- sales objectives than them with sales objectives. Because exhibitors with sales objectives focus on consulting and trading more, it is presumed that exhibitors with non-sales objectives would consider whole general factors about exhibitions. Exhibition organizers, therefore, need to make distinctive marketing and service strategy in segmentation with the purpose of participation. The results between the attribute of choice and relationship with satisfaction does not affect satisfaction to the adequacy of the cost and the tour infrastructure of host city. And the management ability of organizers, the participation results, the industrial infrastructure of host city, the exhibition promotion and the convenience of destination give significant effects.

This article illustrates the relationship with visual communication value and MICE Brand Identity through the design management. In integrated visual communication value, factors of design management is very important. Rational, Emotional, and kinesthetic value of design will enlarge the impact of Brand Identity in MICE industry. In this article, it is founded that Integrated communication brand identity of exhibition and convention industry is influenced by the design strategy and designer's mind. Therefore, design factors of MICE industry will be strongly emphasized in the future. Selection and strengthness of adjustable design factors will be newly competitive forces in MICE industry, and will be differentiated aspects.

The purpose of this study was to explore the business relationships between MICE organizers and service suppliers. Specifically, this research examines business relationship performance and satisfaction in strategic and transactional relationships. Data were collected through survey of the MICE companies which are active members of the Korean Association of Professional Congress Organizers. The findings were as follows. Generally MICE organizers established business relationships with service suppliers in 22 areas. Office furniture & equipment rentals, publication design & production, visuals and stage production services rated in the top four in terms of strategic approach in the business relationship whereas floral decoration, security and party planning rated the lowest. Some support was found for differences in operational performance such as cost savings & service improvement and satisfaction between strategic and transactional business relationships. Implications were also discussed.

The purpose of this study is to analyze MICE industry policies of Japan. For this purpose this study analyze Japan government’s economic policies related tourism and Japan Tourism Agency(JTA)’s policies. JTA’s tourism policies consist of the following five items: Creating tourism destinations, International tourism, Tourism industry, Human resource development and utilization, Leisure facilitation. The major MICE industry policies of Japan consist are development of global MICE city, utilization of unique venues, imaging by logo, corporation of related organizations, supporting international games.