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This article explores the effectiveness of government ITF support programs by comparative analysis of the programs users and non-users on the basis of their ITF participation activities and performance. The research results show that： (a) The program users tend to participate more ITFs than non-users and produce more ITF-related export； (b) The program users tend to export to distant area s； (c) There are statistically significant differences on pre-show and post-show activities between program users and non-users； (d) There are statistically significant differences on sales, relationship-building, and motivation performance between program users and non-users. Implications for export-oriented SMEs and government agencies are offered as well as directions are outlined for future research efforts. Third, the results of government-supported participations in overseas exhibitions should be surveyed and analyzed so as to give feedbacks by establishing proper criteria for managing results. Fourth, the information of overseas buyers, secured through support efforts, should be efficiently managed and shared by domestic corporations. During usual time, an institution should be designated to exclusively attract buyers so as to aggressively attract promising buyers to be shared by small and medium-sized firms. Through such efforts, support for their exports should be bolstered.

This study confirmed the relationships among participation motivation, perceived service quality, satisfaction, and behavior intention in those structural relationships, and analyze the factors that influence marketing strategics. The results of verifying the research hypotheses are as follows: As a result of hypothesis testing, hypotheses 1-4 were supported. Motivation factors and perceived service quality had influence on satisfaction and satisfaction significantly influenced behavior intention. The findings provide unique implications for both of scholars and practitioners. Theoretical/practical implications of this study were discussed. A couple of marketing implications were suggested on the basis of the findings of this paper.

The purpose of this study was investigated the standard industry classification of domestic exhibition industry and were prepared the appropriate classification system of it. Reviewing the previous research, Korea’s trade exhibition industry was seem to various opinion on the standard industry classification among organizations and scholars who were classified on ‘Renting of Non-Residential Buildings’(68112) of Real estate activities and renting and leasing and ‘Exhibition and Trade Fair Organization Agencies’(75992) of Business facilities management and business support service. The data collected in this study, among exhibition experts through on-line web method from 2014. January 20. to 2014. January 26. were surveyed, 94 valid samples in a total of 100 questionnaires were obtained. This Study was suggested that from ‘Renting of Non-Residential Buildings’(68112) to ‘Renting of Exhibition Center’ and from ‘Exhibition Organization Agencies’ would be modified on previous using ones and ‘Exhibition Equipment Agencies’ and ‘Exhibition Service Agencies’ would be established.

This study aimed to investigate characteristics of curriculum of MICE(Meeting, Incentive tours, Convention, Exhibition) related majors in Korean universities. To investigate the curriculum characteristics, the study analyzed scope and sequence of MICE majors. The study also examined a relevance of curriculum to the needs of MICE industry. Data were collected from the web sites and of 13 Korean universities which had MICE related majors. The results said that MICE majors did not have differentiated scope from other hotel management majors or tourism related majors, and that MICE majors did not have enough practical training programme. The study also found that MICE major curriculum partially met the needs of MICE industry. As practical implications, the study suggested that MICE curriculum scope should be extended and that curriculum sequence should contain more practical training programmes.

This article presents the results of research using the environmental analysis methodology to determine and review the successes and failures of attracting international organizations to establish their offices in Korea, so as to determine Korea’s level of competitiveness in this field, in the context of promotion of the national MICE industry. This research finds that attracting international organizations, which create a number of MICE events, requires a systematic and comprehensive strategy for develop incentive systems and establishing international business centers. In addition, the government should have strong volition towards this goal and develop a focused strategy for inviting international organizations. Korea can benchmark the cases of international cities that have been successful at this, such as Bonn, Singapore and Brussels, for further luring international organizations.

The purpose of this study was to estimate the economic impact of the trade shows that received financial support from the government in 2013, using an input-output (I-O) model. Exhibition-related sectors were derived from the transaction tables developed by Bank of Korea (2009), and their multipliers were estimated in terms of output, income, value added, indirect tax, import, and employment. The buyers’ and exhibitors’ expenditures were estimated through surveys. The results of this study indicate that in 2013, the trade shows that received financial support from the government generated 830.4 billion Korean won of output impact, 148.5 billion Korean won of income impact, 377.8 billion Korean won of value-added impact, 47.6 billion Korean won in indirect tax impact, 96.3 billion Korean won in import impact, 12,688 full-time jobs (non-paid and paid), and 8,870 full-time jobs (paid).