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This study aims at presenting "research essence and theme in trade exhibition", which still not established scientifically, however, which is of help in writing on trade exhibition and organizing the curriculum concerned with trade exhibition education. For achieving these aims, the author researched about the importance of trade exhibition, the research essence of trade exhibition. and research theme of trade exhibition. Through this study, the author recognized that Korean government should promote Korean trade exhibition industry activity more positively than yesterday in order to reach the herb of trade exhibition in Eastern Asia area and suggested the concrete plans of 4 : ① the basis construction of trade exhibition like law, regulation, infrastructure etc., ② the fostering of trade exhibition experts(TEI system operation), ③ the up-grade policy of 'top 10 brand trade exhibition' by Korean government, ④ the raising a role and function of KATES, and ⑤ the establishing EAATES.

As an important part in MICE industry, exhibition industry has developed rapidly in the whole world. Chinese exhibition industry develops with a late start but increases by 20% yearly. During this rapid development, many problems also arose, especially the problems about intellectual property rights, which block up further development of chinese exhibition industry. In this paper, the author first explains the concept and types of intellectual property rights, then expounds the situation and characters of chinese exhibition industry in last 5 years, and analyzes the problems about intellectual property rights took place in national and international trade shows. Finally gives several advises for the industrial policy.

Korea’s convention industry has been growing rapidly in recent decades and many convention facilities have opened to meet growing industry needs. COEX, the leading convention facility in Korea, has been working to expand its capacity in facility management and service quality. The purpose of this study is to observe any differences between meeting planners and convention organizers expectations and their degree of satisfaction before and after their conferences. 50 meeting planners and convention organizers participated on this survey and it showed that COEX should concentrate its performance on serving quality of meeting rooms, better prices, and overall affordability.