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This study aims at understanding exhibitors' selective attributes and participative performances for Korean aerospace industry exhibition through studying them and also the situation of a competitive exhibition in world market, and providing the material for preparing the strategies. Through literature review, I have made a framework of the concept, types and components of an international exhibition, the purpose for which an exhibitor participates in the exhibition. For a positive analysis, I made a questionnaire survey to the exhibitors who participated in the 4th Korean Aerospace and Defense Industries Exhibition held in BEXCO, Busan, Korea in 2005. With hypotheses the positive results from this study are concretely examined.

It is said that international competitive power of Korea's trade exhibition is more week comparatively and absolutely than our competitive countries. Accordingly, our country which economic growth based on international trade is inevitable needs urgently an 'internationalization' of trade exhibition which is a scientific export marketing tools(or techniques). This paper aims at presenting some new strategies in other that our country will be able to meet an internationalization of trade exhibition in the near future. In other that Korea's trade exhibition become a hub country of trade exhibition in East Asian region, it should reach internationalization by which most trade exhibition which is being opened in within the country is integrated and specialized. Authors proposed the following seven ideas as new strategies for these. Korea should: first, should cooperate to build the second "KIS(Korea IT Show) into the country. second, should support to establish trade exhibition organizers which can enjoy international competitive power. third, should promote M&A among domestic trade exhibitions and/or the cloning of trade exhibition event more positively. fourth, should let some trade exhibitions centering on key core industries in our country built as the most famous brand in the world. firth, should strengthen intellectual properties rights protection concerned with an brand inherent in some trade exhibition and some products exhibited in trade site. sixth, should establish the mid-term and systematic trade exhibition expert bringing-up countermeasures. lastly, should foster an local trade site and trade exhibition which meet the regional characteristic, discrimination, core capability etc.

The purpose of this study is to evaluate attributes of convention destination according to type of conference. This paper examines convention attendees’ rating of four Korean convention destinations(Seoul, Busan, Daegu, Jeju) not only as overall destinations but also on specific convention attributes. Confirmatory factor analysis showed a model fit to explain attributes which is related to behavioral intention as well as level of satisfaction. In addition, this study suggested that different attributes are significant for different destinations in explaining their convention, exposition and meeting-site attractiveness. Results will make a contributions to select convention destinations by meeting planners as well as decision-makers of governments, associations, and corporates.

The main subject of this paper is to research the typology of leadership for activation of exbibition and convention. In this study the leadership literature has been analysed and the studies on leadership have been divided into two categories as exhibition and convention. The proactive leadership model for exhibition and convention industry, which is the center of this study, has been taken into normative leadership category. At the end of the study, it has been concluded that proactive leadeship model can contribute to effective supervisionary practises. However, it has been seen that there is a need for more empirical and theoretical studies to support this thesis scientifically.