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무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

간행물 정보
  • 자료유형
    학술지
  • 발행기관
    한국무역전시학회 [The Korea Association of Trade Exhibition Studies]
  • pISSN
    2287-173X
  • eISSN
    2733-4848
  • 간기
    계간
  • 수록기간
    2011 ~ 2026
  • 등재여부
    KCI 등재
  • 주제분류
    사회과학 > 경영학
  • 십진분류
    KDC 326 DDC 380
제8권 제1호 통권 제15호 (4건)
No
1

한중일 무역 및 전시산업 비교 연구

박진성, 박상길

한국무역전시학회 무역전시연구 제8권 제1호 통권 제15호 2013.06 pp.1-21

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5,700원

The purpose of this study is to analyze the current situation of trade and exhibition industry among Korea, China and Japan. For this purpose, this study analyzed as follows. Firstly, this study comparatively analyzed the three countries' trade structures such as the merchandise trade size, mutual trade dependence, trade structure by commodity among Korea, China and Japan. Secondly, this study comparatively analyzed the three countries' exhibition centers(facilities) such as the number of exhibition center, main exhibition centers, exhibition area of exhibition center in three countries. Thirdly, this study comparatively analyzed the three countries' annual exhibitions(shows). we studied the number of exhibitions by city, the number of exhibitions by exhibition center, the number of exhibitions by industry in three countries. Finally, after summarizing the overall content, this study presented the policy implications for upgrade of Korea exhibition industry

2

6,000원

The study aims to analyze the globalization factors of exhibitions, and, by doing so, to understand its effects on the exhibitors’ satisfaction and reparticipation intention. The exhibition industry is becoming important as the point of employment and it affects the economic growth. The study conducted show an empirical analysis of globalization factors among the Korean exhibitors. I distributed a total of 160 questionnaires, and excluded references, which are judged by insincerity;among data with unexplained questions and consistent or repetitive answers, etc. including uncollected questionnaires, therefore, finally used a total of 103 materials. As the results of the research work, it showed that the globalization factors of exhibitions positively affected to the Korean exhibitors. Second, it showed that the satisfaction positively affected to the exhibitors’ reparticipation intention. The one factor, core competency of corporation was dropped, therefore, it needs to analyze the reason to drop this factor later.

3

6,700원

Korean Government has fostered MICE industry as one of high yield value service industry. Accordingly each Regional Government in Korea has competed in constructing convention center, attracting and hosting conventions and exhibitions in its region. However neighboring countries such as China, Japan, Singapore, Hong Kong and Thailand have long been competing one another in infrastructure and supporting in marketing MICE industry far in advance which has threatened Korea and Incheon Metropolitan region. Fortunately, even under such severe competition, Korea successfully attracted Green Climate Fund Secretariat to Songdo International Business District in Metropolitan Incheon. Green Climate Fund is expected to play the role of the International Monetary Fund in its importance and status in global business industry including MICE. Under the pros and cons of its environment Incheon Metropolitan Government should focus in fostering and promoting MICE industry in its policy as followings. Firstly, Incheon Metropolitan Government should operate MICE Fostering Committee to promote and foster the MICE industry in its region. This committee will be chaired by the deputy mayor of Incheon Metropolitan Government and will coordinate policy and marketing strategy which is spread in each Bureau in Regional Government such as Bureau of International Cooperation, Bureau of Culture & Tourism and Administration of Incheon Free Trade Zone. Also the function of Convention & Visitors Bureau will be fortified in its marketing role in Incheon Metropolitan MICE industry. Secondly, Networking MICE Marketing Bodies in Metropolitan Seoul is also recommended to improve and coordinate MICE marketing efforts. This way, each region of Metropolitan Seoul including Incheon will benefit in attracting and operating MICE industry. Each region in Metropolitan Seoul should focus on its strength in conventions and exhibitions. Thirdly, Incheon Metropolitan Government should educate and give license to its own resident professionals instead of hiring professionals from Seoul. By fostering its own MICE professionals the cost of attracting and operating of MICE will decrease and enhance competence in the MICE industry. Lastly, infrastructure should be provided for expatriates such as Green Climate Fund as more international institutions are expected to be attracted to Songdo International Business District. Infrastructure should include housing, education, medical & welfare services.

4

4,900원

The purpose of this study is to analyze the Trend of Korean Exhibition Industry by developing and using the Index of Exhibition Industry. For this purpose, this study was carried out as follows. Firstly, this study developed the index of exhibition industry using abroad related references such as AUMA, CEIR, UFI. The index consists of four main metrics: supply index, demand index, Internationalization index and Quality Growth Index. Secondly, the korean exhibition industry was analysed based on these four indexes. The results of this study are as follows: Though Korean exhibition industry has been grown in terms of supply(exhibition space) and demand(number of exhibitions), there has been negative result of a decline in the internationalization and the quality growth of exhibition. Therefore, it needs to establish the effective strategies and policies for Korean exhibition industry's substantial growth and internalization based on more sophisticated exhibition industry index.

 
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