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This research examines characteristics of supporting programs for overseas exhibition which assists export of the government and measures the effect of programs on supported exhibitors' performance at ITFs. The study is to identify the multi-dimensional attributes of ITFs support programs of government. The Korean government introduced the trade adjustment assistance (TAA) program to facilitate structural adjustment under the implementation of its free trade agreements (FTAs). One big problem with the TAA program is that its criterion for eligibility for TAA support requires a 25 percent decrease in sales volume, and this does not reflect firms' business realities. The TAA program should be reformed to reflect that the TAA is a quid pro quo for the implementation of FTAs with large economies such as the United States and the EU. The study identified three dimensional attributes of government's supporting programs such as institution factor, policy implementation factor and booth factor. From multiple regression analyses, it is found that the institution factor and the booth factor have a positive effect on both the selling and non-selling performance of supported exhibitors, while the policy implementation factor has no positive effect on the selling or the non-selling performance. It is also found that both selling and non-selling performance have positive effect on their overall satisfaction with participating the ITFs, but only the non-selling performance has a slight positive effect on the intention of re-participation of the ITFs.

The purpose of this study is to formulate a strategy of development for acquisition of global competitiveness by understanding the status of Korea's exhibition industry and to diagnose problems. For this, the study has collected and analyzed literature related to exhibition industry and grafted them onto Kim's Exhibition Development model. As a result, the study has suggested key success factors such as the fostering of professional Exhibition personnel from a long term perspective, networking of industry and academia, consolidating skilled technology able to lead exhibition industry, acquiring government support for reducing high investment risk, etc. Also, the study has revealed a necessity for the government, businesses, and schools to formulate an integrated developmental strategy by cooperating with each other to solve such issues. The purpose of this paper is to grasp the present situation and obstacles of export marketing of the Korean cultural contents industry including animations, music, character, cartoons, games, and mobile contents, and suggest the activation devices of overseas marketing. As the result of analyzing domestic and foreign companies cases engaged in the cultural contents industry, the main obstacle factors of its export marketing were the problems of public relations and precedures, the information capacity for overseas market, export experience, export market diversification and logistics including law and system.

The purpose of this study is to analyze comparatively the present state of Korea and Japan exhibition industry. For this purpose, this study analyzed as follows. First, this study analyzed the outline of Korea exhibition industry and Korea exhibition facilities. and analyzed how many fairs were held at Korea in 2006. Also, we discussed about government policy and strategy for exhibition industry in Korea. Second, this study analyzed the outline of Japan exhibition industry, Japan exhibition facilities and many fairs held at Japan in 2005. Also, we discussed about government policy and strategy for exhibition industry in Japan. Finally, this study presented the policy implications for upgrade of Korea exhibition industry

The purpose of this study was to find the relationship among the PCOs' organizational commitment, Job Satisfaction and Job Stress of PCO employees on turnover intention. The data for the study was collected from employees who were working for member companies of Korea PCO organization, and 84 employees' data was analyzed. In order to draw results from data, the study operated factor analysis, Cronbach's α, frequency analysis, technical analysis and multiple regression analysis using SPSS Win Ver.12.0. The results were follows: First, the belonging of Organizational Commitment has considerable impact on the turnover. Second, The concerning the company factor and self-fulfillment factor of the job satisfaction has impact on the turnover, and so PCO should set up the company policy and definite pay system. Third, the role accuracy of job stress has positive impact on the turnover. Finally, the scale of organization has negative impact on the turnover.