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Since the world economy is going through a worse era, China still remains the country with rapid economic growth. As an emerging global city, the convention industry witnesses an annual 20% growth rate in Beijing. In this paper we analyze the characteristics of Beijing convention industry in the past few years, and then discuss the pathways to world city formation. It has been found out that the government-led strategy helps to develop convention industry, while the development of convention industry significantly contributes to the world city formation. From the perspective of convention industry, this article clarified the unique pathway to a world city formation with the government-led strategy.

Among the SME’s overseas marketing methods and strategies, participating in the prominent international exhibitions is considered as one of the best ways. So, KOTRA is running one domestic international fair (Seoul Food Expo) and funds to subside SME for the cost to participate in the overseas international exhibitions. The purpose of this study is to examine the feasibility of launching an international exhibition in HK. The client, KOTRA, want to get the basic information and analysis about Hong Kong Exhibition Industry, the advantages to organizing the exhibition in HK and the proposals. KOTRA should take into consideration of the factors mention above and take the next step forward to launch a new exhibition. And, the selection of Hong Kong as a venue for KOTRA’s first overseas exhibition can be recommendable because there are believed more positive factors than negative in Hong Kong in terms of both soft and hard infrastructure.

Objective of this study is to find out the competitiveness strategy that can draw a sustainable competitive advantage of an international venue in the exhibition and convention industry in Korea. In doing so, while this study collects diverse evidences through literature review, secondary data, and interview by questionnaire it uses strategic analysis frameworks to analyse both external and internal environments in which KINTEX faces. In consequent, this case study focuses on the KINTEX, as the largest venue in the country, identifies the several strategic issues or directions that ultimately consist of its competitiveness strategy. Finally, this suggests that the key challenge of the big venue lie in internationalisation strategy based on focused differentiation strategy that attracts or holds the large-scale exhibitions or conventions in overseas market in order to achieve the profitability.

This article investigate attitude of convention internet advertising that influencing convention participation satisfaction and convention loyalty. Today, many people received a lot of different cases of web or internet advertising related to convention & exhibition. Compared to other research area such as manufactures internet advertising, little research related to exhibition and convention advertising has not been conducted to investigate customer' attitude and their reaction. From the literature review, measurement scales for exhibition and convention internet attitude was developed including satisfaction and loyalty. the data were collected from on-site survey in Coex and Kintex. Factor analysis and multiple regression were run to solve the research questions in this study. Final results showed that attitude of convention internet advertising impacts on participation satisfaction and loyalty. Findings and discussion were provided in conclusion section.

This study aims at identifing the attributes for employee's role stress and job attitudes in exhibitor and analyzing the factors that influence marketing strategics. The findings are follows: First, as the result of analysis the factors for the role stress of employees in participating companies, 'role conflict', 'role ambiguity', 'role overload', 'repetitive work' of the four dimensions and job attitudes were found to be 2 dimensions(job satisfaction, job involvement). Second, as the result of empirical analysis, the role stress of employees were found to have significantly negative(-) effects on job attitudes. Among the role stress of employee in Exhibitor, 'role ambiguity' factor was found to have significant effects on job satisfaction at the significance levels of p<0.1, but 'role overload', 'role ambiguity', 'repetitive tasks' factors were found to be not significant. On the other hand, 'role overload', 'role ambiguity', 'repetitive tasks' factors were found to have significant effects on the degree of job involvement, but 'role conflict' factor was found to be not significant.

The MICE industry has been given much less attention, compared to more developed countries. Therefore, it has a strong growth potential in the future. When its growth is accelerated by systematic support and the fostering by central and local governments, it will contribute to the development of national and local economies. The growth of the software and hardware for the MICE industry will grow in parallel with local industries in the Daejeon area. The area in and around Daejeon has always been an industrial powerhouse for South Korea, and the Daejoen Expo is one example. Software is about the themes of MICE and hardware is about infrastructure for integrated MICE facilities. In order to achieve this, it is necessary to support both of them continuously. As a leading industry, MICE will change many different factors. It will develop and promote hotel and resort venues which have integrated facilities. It will focus on integrating MICE. It will also increase the number of conferences and events held which are specialized by venues and sites. We will see a large increase in the amount of global exhibition hosts in emerging markets. In addition, we will meet more competitors from many international government organizations. MICE also aims to pursue a ‘green’ policy which is getting global attention. It is necessary to do this in order to attract more foreign and local participants.

The purpose of this study is to investigate the effects of firm’s Recognition about Trade Fair Benefits on the Post-Parafticipation behaviors. To achieve these goals, this study kept a literature survey and a demonstrative research. In literature survey, there are definitions of trade show, exhibitors, benefits(functional benefits, economic benefits, psychological benefits, symbolic benefits, social benefits), after participate behaviors. We designed a research model derived from literature review and established some hypotheses. To prove the hypotheses, the survey were conducted. It was conducted to 260 exhibitors which participated in the trade show in KINTEX and COEX. The main findings are following. First, as to the effects of exhibitors's recognition about exhibitions benefits, exhibitors's recognition has significant effect on satisfaction. Among them, social benefits to have a strong influence on satisfaction. Second, exhibitors's recognition has significant effect on re-participation intention. Economic benefits and symbolic benefits had a major effect. Third, exhibitor's satisfaction has significant effect on the intention to participate in next trade fair(re-participate). The more the exhibitors are satisfied with the trade fair, more likely they re-participate.