The MICE industry has been given much less attention, compared to more developed countries. Therefore, it has a strong growth potential in the future. When its growth is accelerated by systematic support and the fostering by central and local governments, it will contribute to the development of national and local economies. The growth of the software and hardware for the MICE industry will grow in parallel with local industries in the Daejeon area. The area in and around Daejeon has always been an industrial powerhouse for South Korea, and the Daejoen Expo is one example. Software is about the themes of MICE and hardware is about infrastructure for integrated MICE facilities. In order to achieve this, it is necessary to support both of them continuously. As a leading industry, MICE will change many different factors. It will develop and promote hotel and resort venues which have integrated facilities. It will focus on integrating MICE. It will also increase the number of conferences and events held which are specialized by venues and sites. We will see a large increase in the amount of global exhibition hosts in emerging markets. In addition, we will meet more competitors from many international government organizations. MICE also aims to pursue a ‘green’ policy which is getting global attention. It is necessary to do this in order to attract more foreign and local participants.
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Abstract Ⅰ. 서론 Ⅱ. 선행연구의 고찰 1. 선행연구의 고찰 Ⅲ. 대전지역 MICE산업 현황 1. 시설 현황 2. 운영현황 3. 유형별 행사 개최현황 4. 대전컨벤션뷰로 운영현황(각종 대행사업비 포함) 5. 전시 컨벤션 세부 운영현황(수입) 6. 대전컨벤션뷰로 수입지출 운영현황 7. 연도별 행사 개최현황 Ⅳ. 주요 경쟁국가 및 타 시도 MICE산업 육성전략 1. 주요 경쟁 국가 MICE 산업 2. 타시도 MICE 산업 육성전략 Ⅴ. 대전지역 MICE산업 발전전략 Ⅵ. 결론 및 제언 참고문헌