Earticle

초록

영어

This study aims at identifing the attributes for employee's role stress and job attitudes in exhibitor and analyzing the factors that influence marketing strategics. The findings are follows: First, as the result of analysis the factors for the role stress of employees in participating companies, 'role conflict', 'role ambiguity', 'role overload', 'repetitive work' of the four dimensions and job attitudes were found to be 2 dimensions(job satisfaction, job involvement). Second, as the result of empirical analysis, the role stress of employees were found to have significantly negative(-) effects on job attitudes. Among the role stress of employee in Exhibitor, 'role ambiguity' factor was found to have significant effects on job satisfaction at the significance levels of p<0.1, but 'role overload', 'role ambiguity', 'repetitive tasks' factors were found to be not significant. On the other hand, 'role overload', 'role ambiguity', 'repetitive tasks' factors were found to have significant effects on the degree of job involvement, but 'role conflict' factor was found to be not significant.

목차

Abstract
 I. 서론
 II. 이론적 고찰
  1. 전시회
  2. 역할스트레스
  3. 직무태도
  4. 역할 스트레스와 직무태도와의 관계
 Ⅲ. 연구방법
  1. 측정항목 개발 및 설문지 구성
  3. 자료수집 및 분석방법
 Ⅳ. 실증분석
  1. 응답자의 일반적 특성 분석 결과
  2. 설문지의 타당도 및 신뢰도
  3. 측정항목간의 분석결과
 Ⅴ. 결론
 참고문헌

키워드

저자

• 김흥렬 [ Heung-Ryel Kim | 목원대학교 서비스경영학부 교수 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380