Earticle

초록

영어

The purpose of this study is to investigate the effects of firm’s Recognition about Trade Fair Benefits on the Post-Parafticipation behaviors. To achieve these goals, this study kept a literature survey and a demonstrative research. In literature survey, there are definitions of trade show, exhibitors, benefits(functional benefits, economic benefits, psychological benefits, symbolic benefits, social benefits), after participate behaviors. We designed a research model derived from literature review and established some hypotheses. To prove the hypotheses, the survey were conducted. It was conducted to 260 exhibitors which participated in the trade show in KINTEX and COEX. The main findings are following. First, as to the effects of exhibitors's recognition about exhibitions benefits, exhibitors's recognition has significant effect on satisfaction. Among them, social benefits to have a strong influence on satisfaction. Second, exhibitors's recognition has significant effect on re-participation intention. Economic benefits and symbolic benefits had a major effect. Third, exhibitor's satisfaction has significant effect on the intention to participate in next trade fair(re-participate). The more the exhibitors are satisfied with the trade fair, more likely they re-participate.

목차

Abstract
 Ⅰ. 서론
 Ⅱ. 이론적 배경
  1. 무역전시회의 기능과 참가업체의 참가목적
  2. 무역전시회의 편익
  3. 참가 후 행동
 Ⅲ. 연구방법
  1. 연구모형의 및 가설 설정
  2. 변수의 조작적 정의
  3. 설문지 구성 및 분석방법
  4. 표본의 설정 및 자료수집
 Ⅳ. 연구분석
  1. 연구표본의 일반적 특성
  2. 신뢰성 및 타당성 검증
  3. 가설검증
 Ⅴ. 결론 및 시사점
 참고문헌

키워드

저자

• 김영선 [ Young-Sun Kim | 경희대학교 컨벤션전시정책연구소 연구원, 경희대학교 대학원 석사 ] 주저자
• 김봉석 [ Bong-Seok Kim | 경희대학교 컨벤션경영학과 부교수 ] 교신저자

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380