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5,800원
The Korea exhibition industry which was started in the 1960's is now in a growth period passing through an infancy period. The exhibition industry is actively developing not only in major cities but also in a number of provincial cities through establishing large exhibition halls such as EXCO and BEXCO. Moreover, KINTEX, the largest exhibition hall in Korea held in 2005, has solved a big problem about a short supply of exhibition halls. Thanks to these aspects of advancement, demand of exhibition has been definitely increased and this leads to a progress of trade. However, there are a lot of competitive leading countries to struggle with; China which is a rapidly growing country with a globalized city, Beijing, Hong Kong which has great potential with relationship connected to China, and Japan which internationally tries to attract foreign exhibitors. Therefore, the Korea exhibition industry should offer quality services to show its own differentiation. It should also make an effort to present a worldwide exhibition with powerful global brand to raise the rate of foreign exhibitors and buyers. In addition, convenient facilities and entertainments should be well equipped for distant exhibitors and visitors.
7,200원
This paper point outs remained subjects of North Korea's Trade Exhibition to compare North Korea's trade exhibition Situation with worldwide developed countries in trade exhibition for internationalization of 'Pyongyang International Trade Fair, presents the necessity of 'South-North Korea Joint Trade Exhibition Opening', proposes some ideas like 'opening of IT concerned academic seminar and simultaneously IT concerned electronic machinery trade exhibition as a countermeasure against such subjects, and also proposes the fund-raising method of required money for them.
한국과 일본의 전시장, 전시회 및 전시산업 육성전략 비교와 시사점
한국무역전시학회 무역전시연구 제3권 제2호 통권 제6호 2008.12 pp.55-76
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5,800원
The purpose of this study is to analyze comparatively the present state of Korea and Japan exhibition industry. For this purpose, this study analyzed as follows. First, this study analyzed the outline of Korea exhibition industry and Korea exhibition facilities. and analyzed how many fairs were held at Korea in 2006. Also, we discussed about government policy and strategy for exhibition industry in Korea. Second, this study analyzed the outline of Japan exhibition industry, Japan exhibition facilities and many fairs held at Japan in 2005. Also, we discussed about government policy and strategy for exhibition industry in Japan. Finally, this study presented the policy implications for upgrade of Korea exhibition industry
한국무역전시학회 무역전시연구 제3권 제2호 통권 제6호 2008.12 pp.77-106
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7,000원
The main subject of this paper is to establish guidelines and evaluation methods for cooperation in East Asia. In this paper the following. 1) I researched the current state of waste in exhibition industry to get a clear idea of the cooperation in East Asia. 2) I found what was necessary to create waste assessment guidelines. 3) I made quantitative evaluation and qualitative evaluation method guidelines as a means for administrators and designers to achieve targets of the waste reduction. 4) I have verified my findings by conducting interviews and further field research. As influential countries in Asia, China, Japan and Korea have been cooperating with each other in many fields. We look forward to further cooperation in trade show industry. I here by put forward the following suggestions: To enhance information interchange on the industry. This conference can be a fabulous beginning for such interchange. The interchange can also be facilitated by Internet. To strengthen cooperative researches on the industry. There are so many interesting issues, such as the definitions, criteria and statistic approaches in this industry. The cooperation will prompt the involvement of colleges and associations in these countries. To enhance communications and understandings between each other. To enhance cooperation with other Asian countries in the trade show circus, hence better vision and broader cooperation.
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