Earticle

Many authors consider the event as an important tourist attraction. Events are very different both in content and purpose. Events are held in many parts of the world, in large and small cities, and metropolitan areas. Some have a long history and many are visited by large numbers of people. In spite of this, the event has, until recently, been subject to very little research. Generally accepted definitions have yet to be formulated. Research into the visitor is a new area. It is concluded that events are prepared in accordance with production concept principles. Market techniques are still not applied. For many events, this has not, however, prevented them from becoming well known and attractive, and probably for many participants, not hindered the realisation and viability of the event. For many destinations which develop mass tourism, the event can be an attraction for widening the market. It is necessary, however, to analyse and determine the compatibility of existing events with visitors, to enable the event through changes to become a product for wider market segments. Applied to Croatia, which is passing through a process of transition, and where there still exist deep embedded remains of non-market economy orientation, the paper outlines the necessary changes which have to be implemented for further tourism development. If our understanding of the event is as a new attraction, then, it is necessary to create a development strategy at state level which offers measures of encouragement to various bodies and both regional and local authorities with the aim of creating improved relationships and investment opportunities, and the application of marketing principles which will help participants in realising the event and make greater profit in all areas.

The main subject of this paper is to research the activation strategy of convention center through merger of entertainment factors. The convention center is part of a complex which includes a hotel, casino and shops; a multi-function entertainment. The convention center provides guests with the choice of meeting rooms and exhibition space. Due to its lure of being a high-yield tourism sector, MICE (meetings, incentives, conventions, exhibitions) tourism has been increasingly introduced at destinations, including gaming jurisdictions such as Las Vegas. The MICE sector has therefore become an increasingly important focus and direction of resources for the convention center. This article examines strategic planning and management considerations for conventin center as it attempts to reposition itself to develop the MICE industry. Highlighted are the challenges in re-branding and repositioning convention center, economic justification, and tourism policy considerations on issues such as infrastructure development to support this vision of the convention center and those of the newly integrated entertainment places emerging on convention center.

This article shows an approach to understanding the preferences of trade show participants It is based on rule-developing experimentation (augmented conjoint analysis) and is demonstrated by a case study assessing what influences the interest of participants to attend a trade show, especially KEPES. This paper, therefore, examines the way in which relationship marketing is currently being employed in the trade show industry and assesses how improved communication can result in the effective application. The findings of this study indicate that customers must understand and be informed of the future direction that their trade show organizers will take. Since service is the nerve centre of any organization, Trade show organizers must improve on their service to customers by conducting regular satisfaction surveys to get feedback from customers and monitor their attitude. The fulfilment of these recommendations will promote and enhance relationship marketing in the trade show industry.