Earticle

초록

영어

The main subject of this paper is to research the activation strategy of convention center through merger of entertainment factors. The convention center is part of a complex which includes a hotel, casino and shops; a multi-function entertainment. The convention center provides guests with the choice of meeting rooms and exhibition space. Due to its lure of being a high-yield tourism sector, MICE (meetings, incentives, conventions, exhibitions) tourism has been increasingly introduced at destinations, including gaming jurisdictions such as Las Vegas. The MICE sector has therefore become an increasingly important focus and direction of resources for the convention center. This article examines strategic planning and management considerations for conventin center as it attempts to reposition itself to develop the MICE industry. Highlighted are the challenges in re-branding and repositioning convention center, economic justification, and tourism policy considerations on issues such as infrastructure development to support this vision of the convention center and those of the newly integrated entertainment places emerging on convention center.

목차

Abstract
 제1장 연구의 배경
  1. 연구의 배경
  2. 연구의 목적
 제2장 이론적 고찰
  제1절 컨벤션 이론적 고찰
  제3절 복합상업시설의 이론적 고찰
 제3장 멀티플렉스로서의 컨벤션센터 사례 연구
  제1절 멀티플렉스 산업
  제2절 해외 컨벤션 센터
  제3절 국내 컨벤션 센터
 제4장 컨벤션 센터와 대형 엔터테인먼트의 결합이 지역 사회에 미치는 영향
  제1절 컨벤션 센터의 파급 효과
  제2절 일산 라페스타가 지역 사회에 미치는 영향
 제5장 멀티플렉스로서의 킨텍스
  제1절 사례에 의한 시사점
  제2절 킨텍스의 대중화
 참고문헌

키워드

저자

• 박정희 [ Jung-Hee Park | 광주여자대학교 국제통상학부 강사 ]

참고문헌

발행기관

간행물

표지보기 관심저널 등록

• 간행물명

  무역전시연구 [International Journal of Trade Fairs and Exhibition Studies]

• 간기

  계간

• pISSN

  2287-173X

• eISSN

  2733-4848

• 수록기간

  2011~2026

• 등재여부

  KCI 등재

• 십진분류

  KDC 326 DDC 380