As an important part in MICE industry, exhibition industry has developed rapidly in the whole world. Chinese exhibition industry develops with a late start but increases by 20% yearly. During this rapid development, many problems also arose, especially the problems about intellectual property rights, which block up further development of chinese exhibition industry. In this paper, the author first explains the concept and types of intellectual property rights, then expounds the situation and characters of chinese exhibition industry in last 5 years, and analyzes the problems about intellectual property rights took place in national and international trade shows. Finally gives several advises for the industrial policy.
목차
Abstract I. 서론 II. 지적재산권에 대한 이론적 접근 1. 지적재산권의 개념 2. 지적재산권의 분류 Ⅲ. 중국 전시산업의 발전 1. 중국 전시회의 발전과 제특징 2. 중국 전시장 현황 Ⅳ. 중국전시산업의 지적재산권 분석 1. 중국의 지적재산권문제와 보호기관 2. 중국 전시산업의 지적재산권문제 3. 전시회지적재산권 보호방법(2006년 3월1일부터 실시) Ⅴ. 결론 참고문헌
키워드
Intellectual Property RightsChinese Exhibition Industry