Earticle

초록

영어

This article illustrates the influence relationship with the participation purpose, attributes of trade fair choice and a satisfaction of Korea Green Energy EXPO‘s exhibitors. This results that exhibitors consider which the attribute of trade fair are important according to the purpose of participation and offers new instruction for the trade fair through research of a satisfaction about attributes of trade fair choice. According to results, the participation purpose is identified to sales and non-sales objectives. The attributes of trade fair choice are classified into 8 categories which are the management ability of organizers, the participation results, the industrial infrastructure of host city, the exhibition promotion, the adequacy of the cost, the convenience of destination, the tour infrastructure of host city addition to external environment of host city. This also indicates exhibitors evaluate exhibitions in accordance with the participation purpose and attribute of trade fair, and the attribute of trade fair is considered more important to exhibitors with non- sales objectives than them with sales objectives. Because exhibitors with sales objectives focus on consulting and trading more, it is presumed that exhibitors with non-sales objectives would consider whole general factors about exhibitions. Exhibition organizers, therefore, need to make distinctive marketing and service strategy in segmentation with the purpose of participation. The results between the attribute of choice and relationship with satisfaction does not affect satisfaction to the adequacy of the cost and the tour infrastructure of host city. And the management ability of organizers, the participation results, the industrial infrastructure of host city, the exhibition promotion and the convenience of destination give significant effects.

목차

Abstract
 I. 서론
 II. 선행 연구 고찰
  1. 전시회 참가 목적
  2. 전시회 선택 속성
  3. 참가 목적과 전시회 속성과의 관계 연구
  4. 참가업체 만족도
 III. 연구 방법
  1. 연구모형과 가설의 설정
  2. 조사대상의 선정 및 자료 수집
  3. 변수의 조작적 정의
  4. 분석 방법
 IV. 분석 결과
  1. 표본의 특성
  2. 신뢰도와 타당도 검증
  3. 확인요인분석
  4. 연구모형의 평가와 가설의 검증
 V. 결론
 참고문헌

키워드

무역박람회 전시회 참가업체 참가목적 전시회 선택속성 만족도 Trade fair Exhibition Exhibitor participation purpose Attribute of exhibition choice Satisfaction Trade fair(무역박람회) Exhibition(전시회) Exhibitor(참가업체) participation purpose(참가목적) Attribute of exhibition choice(전시회 선택속성 ) Satisfaction(만족도)

저자

• 장미화 [ Mi Hwa Jang | 계명대학교 대학원 박사과정 ] 주저자
• 오익근 [ Ick Guen Oh | 계명대학교 호텔관광학과 교수 ] 교신저자

참고문헌

발행기관

간행물