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초록

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To derive implications for Korea's exhibition policies, this study compared the exhibition assistance policies of Korea's competitors, the U.S., China, Singapore and Taiwan. The four nations all implemented overseas exhibition assistance policies through the trade promotion organizations under the government's relevant ministries. Since the exhibition industry is highlighted as an eco-friendly knowledge service industry which is fit for the 21st century, the four nations are all deemed to support their respective corporations' participations in exhibitions. The comparison of the four nations' policies for exhibition assistance program provides the following implications. First, the channel for overseas exhibition assistance programs needs to be combined, and support not only for administrative service but also for providing marketing solutions in overseas exhibitions should be provided. Also, in the case of Korea, institutions for domestic and overseas exhibition assistance programs are different, but should be combined. Second, proper overseas exhibitions to participate in should be selected. Quality trade shows should be selected for corporations to participate in. Third, the results of government-supported participations in overseas exhibitions should be surveyed and analyzed so as to give feedbacks by establishing proper criteria for managing results. Fourth, the information of overseas buyers, secured through support efforts, should be efficiently managed and shared by domestic corporations. During usual time, an institution should be designated to exclusively attract buyers so as to aggressively attract promising buyers to be shared by small and medium-sized firms. Through such efforts, support for their exports should be bolstered.

목차

Abstract
 I. 서론
 II. 연구방법 및 이론적 배경
  1. 사례연구 분석의 이론
  2. 이론적 배경
 Ⅲ. 주요국의 해외전시회 참가 지원정책과 시사점
  1. 주요국의 해외전시회 참가 지원정책 비교
  2. 주요국과 비교한 한국의 해외전시회 참가 지원정책
 Ⅳ. 결론 및 시사점
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키워드

전시회 지원 프로그램 무역진흥기구 전시회 전시정책 Exhibition Assistance Program Trade Promotion Organization Exhibition Exhibition Policy Exhibition Assistance Program(전시회 지원 프로그램) Trade Promotion Organization(무역진흥기구) Exhibition(전시회) Exhibition Policy(전시정책)

저자

• 윤승현 [ Seung-Hyun Yoon | 한남대학교 컨벤션경영학과 교수, 관심분야: 전시회, 컨벤션 ]

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