Earticle

초록

영어

The purpose of this study was to explore the business relationships between MICE organizers and service suppliers. Specifically, this research examines business relationship performance and satisfaction in strategic and transactional relationships. Data were collected through survey of the MICE companies which are active members of the Korean Association of Professional Congress Organizers. The findings were as follows. Generally MICE organizers established business relationships with service suppliers in 22 areas. Office furniture & equipment rentals, publication design & production, visuals and stage production services rated in the top four in terms of strategic approach in the business relationship whereas floral decoration, security and party planning rated the lowest. Some support was found for differences in operational performance such as cost savings & service improvement and satisfaction between strategic and transactional business relationships. Implications were also discussed.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 사업관계의 개요
  2. MICE 사업관계 연구
 III. 연구 방법
  1. 연구설계
  2. 설문 구성
  3. 자료수집과 분석방법
 IV. 연구 결과
  1. 조사응답자의 특성
  2. MICE기획자와 서비스공급자의 사업관계
  3. 사업관계 유형별 만족도 차이 검증
  4. 사업관계 유형별 성과 차이 검증
 IV. 결론 및 시사점
 참고문헌

키워드

마이스 기획자 서비스 공급자 사업관계 컨벤션 전시회 MICE Organizer Service Supplier Business Relations Convention Exhibition MICE Organizer(마이스 기획자) Service Supplier(서비스 공급자) Business Relations(사업관계) Convention(컨벤션) Exhibition(전시회)

저자

• 이혜련 [ Hey-Ryon Lee | 경희대학교 컨벤션경영학과 교수 ] 주저자
• 박효연 [ Hyo-Yeun Park | 경희대학교 대학원 박사과정 ] 공동저자
• 김봉석 [ Bong-Seok Kim | 경희대학교 컨벤션경영학과 교수 ] 교신저자

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